Membership Sales & Engagement 4734

Nichols College; Dudley (MA); On-site; USD 40,000 - 50,000; Full time

Job summary

YMCA is seeking a Belonging and Well-Being Champion to foster belonging, health, and connection across membership and wellness experiences. This frontline role combines engagement with sales, driving growth and retention through proactive outreach and exceptional service.

The position emphasizes welcoming members, connecting them to programs and people, and guiding them toward healthy living goals with a strong commitment to safety and community values.

Qualifications

• High school diploma or Bachelor’s degree in related field.
• Strong interpersonal and communication skills; able to inspire others and work across departments.
• Proficient in Microsoft Office and member management systems.
• 1–2 years experience in membership sales, customer service, or health and wellness coaching.
• Current CPR/First Aid/AED certifications or willingness to obtain within 30 days of hire.

Responsibilities

• Engage members and guests to create an inclusive, welcoming environment.
• Promote YMCA memberships, programs, and services; conduct tours and follow-ups.
• Assist in health and wellness coaching and program referrals.
• Process memberships, payments, and registrations accurately; maintain data integrity.

Skills

Interpersonal skills

Communication

Customer service

Education

High school diploma

Bachelor’s degree in related field

Tools

Microsoft Office

Member management systems

Job description

Description

POSITION SUMMARY

The Belonging and Well-Being Champion is responsible for fostering a culture of belonging, health, and connection across YMCA membership and wellness experiences. This role combines the personal engagement and health support of a Healthy Lifestyles Counselor with the sales and service expertise of a Membership Sales and Service Representative. The Belonging and Well-Being Champion serves as a frontline ambassador for the YMCA — welcoming all, connecting members to programs and people, helping them pursue their wellness goals, and driving membership growth and retention. Through relationship-building, proactive outreach, and exceptional service, this position advances the Y’s mission to strengthen the foundations of community through healthy living and inclusion.

ESSENTIAL FUNCTIONS

Membership Engagement and Belonging

• Create a welcoming, inclusive, and supportive environment in all YMCA areas by greeting and engaging with members and guests.
• Build meaningful relationships with members to understand their goals and connect them to Y programs, wellness services, and community activities.
• Facilitate small-group connections to enhance member belonging and long-term engagement.
• Conduct new member onboarding sessions and wellness consultations to help members set and achieve healthy living goals.
• Respond promptly and courteously to all member inquiries, compliments, and concerns, resolving issues with care and accountability.

Membership Sales and Retention

• Actively promote YMCA membership, programs, and services through tours, community outreach, and referral campaigns.
• Conduct prospective member interviews, tours, and follow-ups — closing with an invitation to join the YMCA.
• Meet or exceed individual and team membership sales and retention goals.
• Implement grassroots and digital outreach strategies to engage local communities and attract new members.
• Conduct member retention calls and exit interviews to strengthen relationships and address barriers to participation.

Healthy Living Support

• Support members in achieving health and wellness goals by monitoring progress, offering encouragement, and connecting them to appropriate programs.
• Demonstrate and instruct members in the safe and effective use of fitness equipment and exercise techniques as needed.
• Monitor activity in the fitness center to ensure safety, cleanliness, and a positive environment for all.
• Assist in implementing health education initiatives, fitness challenges, and community wellbeing events.

Operations and Compliance

• Accurately process memberships, payments, and registrations while maintaining data integrity.
• Adhere to cash-handling procedures and maintain confidentiality of member information.
• Uphold YMCA policies related to safety, supervision, mandated reporting, and risk management.
• Participate in staff meetings, trainings, and association-wide campaigns such as the Annual Support Campaign.
• Model and enforce the YMCA’s Code of Conduct and Core Values of Caring, Respect, Honesty, and Responsibility.

Leadership

• Engage with members regarding their participation in YMCA Programs, Annual Support Campaign, and special events.
• Participate in community outreach through grassroots outings, building relationships and partnerships with community leaders, local businesses, and local government.
• Attend staff meetings and trainings as required.
• Uphold YMCA policies for safety, supervision, mandated reporting and risk management.
• Demonstrate the Six Pillars of Character (Trustworthiness, Citizenship, Respect, Responsibility, Caring, and Fairness) as well as the YMCA Core Values of caring, respect, honesty and responsibility in all dealings with members, guests, volunteers and fellow staff.
• Demonstrate competencies in and willingness to develop in the Cause Driven Leadership areas of mission advancement, collaboration, operational effectiveness and personal growth.
• All other duties as assigned by your supervisor.

YMCA LEADERSHIP COMPETENCIES

The Y’s Leadership Competency Model is comprised of 14 Leadership Competencies (leadership knowledge, skills, and behaviors required for success in the Y), organized by the four disciplines of Cause-Driven Leadership:

• Advancing Our Mission & Cause: Provide visionary leadership to the organization and to ensure that all resources are mobilized to adapt to new challenges and needs in the community
  • Competencies Include: Change Leadership, Engaging Community, Philanthropy, & Volunteerism
• Building Relationships: Connect people to the Y’s cause by developing inclusive relationships, partnerships and collaborations so that Ys can co-create solutions to pressing social needs
  • Competencies Include: Collaboration, Communication & Influence, & Inclusion
• Leading Operations: ensure relevance, effectiveness, and sustainability of the organization so that we can continue to fulfill our promise to the community
  • Competencies Include: Critical Thinking & Decision Making, Fiscal Management, Functional Expertise, Innovation, & Program/Project Management
• Developing & Inspiring Others: support the holistic development of self and others so that everyone can embrace the Y’s cause, sustain the Y’s culture, and inspire others to take individual and collective action to further our impact
  • Competencies Include: Emotional Maturity & Developing Self & Others

While all competencies are significant, the following are critical to success in this position:

• Engaging Community
• Communication & Influence
• Functional Expertise
• Developing Self & Others

Qualifications

MINIMUM QUALIFICATIONS

• EDUCATION: High school diploma preferred or Bachelor’s degree in Physical Education, Kinesiology, Exercise Science, Business, or related field preferred.
• SPECIALIZED SKILLS: Strong interpersonal and communication skills; ability to inspire others, handle multiple priorities, and work collaboratively across departments; proficiency in Microsoft Office and member management systems.
• RELATED EXPERIENCE: 1–2 years of experience in membership sales, customer service, or health and wellness coaching preferred. Proven ability to build relationships, meet sales goals, and motivate others toward healthy living.
• CERTIFICATIONS: Current approved Adult, Child, & Infant CPR/First Aid/AED certifications or willingness to obtain within 30 days of hire.

WORK ENVIRONMENT/MINIMUM PHYSICAL REQUIREMENTS

• You must have the physical, visual, and auditory ability to perform the essential functions of the job with or without reasonable accommodations.
• Must be able to stand for extended periods and lift up to 20 pounds.
• Must demonstrate auditory and visual ability to observe and respond to situations in the fitness and membership areas.

Req# 4747