Membership Engagement Director - Cape Ann YMCA

YMCA of the North Shore; Gloucester (MA); On-site; USD 85,000 - 120,000; Full time

Benefits offered by this job

Health Benefits

Paid time off

Retirement plan

Free Y Membership

Job summary

YMCA of the North Shore in Gloucester, MA seeks a Membership Engagement Director to lead membership growth and community engagement across our local Y facilities.

You will manage frontline staff, drive recruitment and retention, analyze membership data to shape strategy, and build partnerships that expand our impact in healthy living, youth development, and social responsibility.

Qualifications

• Experience in membership management, recruitment, and retention.
• Strong leadership and team management skills.
• Excellent communication and relationship-building with members and stakeholders.
• Proficient in data management and reporting.
• Bachelor's degree preferred.

Responsibilities

• Lead frontline staff and oversee Welcome Center operations.
• Drive member recruitment and engagement through local partnerships.
• Develop retention strategies and programs to improve member experience.
• Collaborate with association membership teams for growth.
• Input, manage, and analyze membership data; generate monthly reports.

Skills

Leadership

Staff Management

Membership Growth

Data Analysis

Communication

Relationship Building

Non-profit experience

Public Speaking

Education

Bachelor's degree in business/marketing

Tools

CRM systems

Membership software

Job description

Are you passionate about building lasting relationships and strengthening community ties? As a key member of our team, the Membership Engagement Director will play a vital role in fostering membership and community engagement at the YMCA. In this position, you will oversee all aspects of membership engagement, ensuring an exceptional member experience, driving recruitment, and promoting community involvement. You will work closely with your team and local Y facilities to help fulfill our mission of healthy living, social responsibility, and youth development.As the Membership Engagement Director, you will lead all aspects of membership and community engagement efforts. You will manage a frontline member services team, provide strategic planning support, and serve as a primary liaison to our members. This position is highly visible within the community, where you will champion the YMCA’s services and strengthen community relationships.Key Responsibilities:Frontline Staff Management:Lead and support a team of welcome center staff, providing guidance, training, and feedback.Maintain a consistent Welcome Center schedule that prioritizes customer service during peak times.Foster a collaborative and positive team environment aligned with the YMCA’s values and culture.Membership and Community Engagement:Drive member recruitment through various strategies, including lead cultivation, local marketing campaigns, and community partnerships.Organize social events and programs to engage and retain current members, enhancing member experience and participation.Develop strategies for increasing membership retention through personalized engagement, outreach, and high-quality customer service.Collaborate with the association membership team to implement a comprehensive strategy for growth and community impact.Database Management & Data Analysis:Accurately input and manage membership data, ensuring integrity and security.Track member progress and provide data-driven insights to guide strategies for recruitment and retention.Generate reports on key membership metrics, identifying trends and adjusting strategies to meet monthly goals.Upholding YMCA’s Mission, Culture, and Values:Build strong relationships with team leaders, staff, and community stakeholders to promote the YMCA’s mission.Develop partnerships with local organizations, businesses, and government entities to advance the YMCA’s impact.Represent the YMCA as a community leader, advocating for its values and creating collaborative opportunities.Why Work for the Y?At the YMCA, you’re more than an employee—you’re part of a mission-driven organization dedicated to making a difference.Professional Growth: Paid training, development, and advancement opportunities across seven YMCA locations.Health Benefits: Medical, dental, and employer-funded life insurance for full-time staff.Generous Time Off 3 weeks paid vacation, plus sick and personal time for full-time employees.Retirement Plan: 12% company contribution to your retirement fund (vested, no match required).Free Y Membership: Access to swim classes, fitness programs, discounts on childcare, camp, and more!Be part of a team that supports your career, health, and well-being while making a difference in your community!Strong leadership and team management skills, with the ability to motivate and inspire others.Experience in membership management, recruitment, and retention, preferably in a non-profit setting.Excellent communication and relationship-building skills with members, staff, and stakeholders.Proficient in membership software systems and data management.Analytical mindset to interpret data and drive strategic decisions.Bachelor's degree in business, marketing, or related field (preferred).Passion for community service and commitment to YMCA values.Valid driver’s license or reliable transportation required.Bi-lingual and multi-lingual candidates preferred.The YMCA is committed to a policy of nondiscrimination and equal opportunity for all employees and qualified applicants without regard to race, color, religious creed, protected genetic information, national origin, ancestry, sex, sexual orientation, gender identity, age, disability, or veteran's status.