Member Lifecycle Architect — Health Plans

Lyra Health, Inc.; Northern (KY); Hybrid; USD 85,000 - 117,000; Full time

Benefits offered by this job

Healthcare coverage

Equity in company

Generous PTO

Parental leave

401K with match

Well-being program

Tech stipend

Job summary

Lyra Health is seeking an empathetic, strategy-driven Lifecycle Marketing Lead for our health plan / health system business line to deepen our connection with members throughout their mental health care journey. You will design and execute multi-channel communication journeys from first login to active care utilization.

This new role thrives in ambiguity, requiring problem solving, process design, and cross-functional collaboration with Product, Operations, and Marketing Strategy to ensure brand

Qualifications

• 4+ years of experience leading lifecycle marketing, customer retention, or brand engagement campaigns, with emphasis on B2C or B2B2C journeys.
• Proven ability to manage multi-channel programs (email, push, or SMS) and coordinate with operations teams.
• Empathetic storyteller with warm, nuanced communication for sensitive topics like healthcare.
• Strategic thinker with strong understanding of consumer behavior and motivation.
• Project management experience coordinating campaigns from concept to launch.

Responsibilities

• Journey Design & Execution: map and launch multi-channel journeys guiding members from first login to active care utilization.
• Onboarding & Retention: own onboarding experience and re-engagement strategies for members.
• Cross-Functional Collaboration: partner with Product, Operations, Marketing Ops, and Strategy for alignment.
• Campaign Optimization: lead A/B testing to optimize messaging, formats, and timing.
• Audience Personalization: create tailored tracks based on member insights and demographics.
• Performance Reporting: track engagement metrics and provide strategic insights.

Skills

Lifecycle marketing

Multi-channel campaigns

Empathetic storytelling

Strategic thinking

Project management

Cross-functional collaboration

Campaign optimization

Audience personalization

Onboarding & retention

Job description

Lyra Health is seeking an empathetic, strategy-driven Lifecycle Marketing Lead for our health plan / health system business line to deepen our connection with members throughout their mental health care journey. You will design and execute multi-channel communication journeys from first login to active care utilization.

This new role thrives in ambiguity, requiring problem solving, process design, and cross-functional collaboration with Product, Operations, and Marketing Strategy to ensure brand