Member Experience, Senior Content Manager New New York, NY

Mavenhealthcare; New York (NY); Hybrid; USD 130,000 - 145,000; Full time

Job summary

Maven is looking for a visionary Senior Content Manager to drive member engagement through compelling content strategy. The role involves creating impactful content that educates and empowers members, while utilizing AI tools for efficiency. Ideal candidates possess extensive experience in content marketing, are adept at leading teams, and have a strong focus on improving health outcomes through innovative content solutions.

Benefits

Flexible hybrid work model

16 weeks paid parental leave

401K matching with immediate vesting

Professional development stipend

Access to mental health care

Qualifications

• 7-10+ years of experience in content marketing focused on retention and engagement.
• Proven success in impactful content strategies.
• Experience using AI tools for content creation.

Responsibilities

• Develop and execute a comprehensive content strategy.
• Draft and produce engaging content across various formats.
• Lead and mentor a team of content producers.

Skills

Content Marketing

Member Engagement

Data Analysis

Education

Bachelor's degree in Marketing, Communications, Journalism, or related field

Tools

Content Management Systems (CMS)

Marketing Automation Tools

Job description

Member Experience, Senior Content Manager

New York, NY

Maven is the world's largest virtual clinic for women and families on a mission to make healthcare work for all of us. Maven's award-winning digital programs provide clinical, emotional, and financial support all in one platform, spanning fertility & family building, maternity & newborn care, parenting & pediatrics, and menopause & midlife. More than 2,000 employers and health plans trust Maven's end-to-end platform to improve clinical outcomes, reduce healthcare costs, and provide equity in benefits programs. Recognized for innovation and industry leadership, Maven has been named to the Time 100 Most Influential Companies, CNBC Disruptor 50, Fast Company Most Innovative Companies, and FORTUNE Best Places to Work. Founded in 2014 by CEO Kate Ryder, Maven has raised more than $425 million in funding from top healthcare and technology investors including General Catalyst, Sequoia, Dragoneer Investment Group, Oak HC/FT, StepStone Group, Icon Ventures, and Lux Capital. To learn more about Maven, visit us at mavenclinic.com.

An award-winning culture working towards an important mission – Maven Clinic is a recipient of over 30 workplace and innovation awards, including:

• Fortune Change the World (2024)
• CNBC Disruptor 50 List (2022, 2023, 2024)
• Fortune Best Workplaces for Millennials (2024)
• Fortune Best Workplaces in Health Care (2024)
• Fast Company Most Innovative Companies (2020, 2023)
• Built In Best Places to Work (2023)
• Great Place to Work certified (2020, 2021, 2022, 2023, 2024)
• Fast Company Best Workplaces for Innovators (2022)
• Built In LGBTQIA+ Advocacy Award (2022)

Maven Clinic is seeking a visionary and experienced Member Experience, Senior Content Manager to join our dynamic content team. This pivotal role is uniquely focused on deepening engagement and improving health outcomes for our existing members by architecting and executing a content strategy that educates, empowers, and supports them throughout their healthcare journey. A strategic leader and skilled practitioner, this role will seamlessly transition between drafting and producing compelling content and guiding high-level strategy. We’re looking for someone who is on the pulse of current content formats, bridging us from long-form content to more engaging and bite-sized formats. You will champion the use of AI tools to enhance content production efficiency and innovation, manage and scale a team of content producers, and partner closely with our Product team to optimize the content experience within our CMS platform. This role reports to the Director of Content & Production, Member Experience.

As a Member Experience, Senior Content Manager at Maven, you will:

• Architect and Execute Member-Centric Content Strategy: Determine, develop, and drive a comprehensive content strategy focused on educating, engaging, and retaining Maven members, ultimately aiming to improve clinical outcomes. This includes identifying key themes, content pillars, and innovative formats tailored to Maven's diverse member demographics and their unique needs.
• Lead Content Creation & Embody Instructional Design: Personally draft, edit, and produce high-impact, engaging content across various formats (articles, guides, designed assets, video scripts, interactive tools, etc). Crucially, you will apply instructional design principles to transform complex health topics into clear, understandable, and actionable guidance for our members.
• Champion AI in Content Production: Identify, evaluate, and implement AI tools and technologies to streamline content creation workflows, personalize member experiences, enhance content quality, and unlock new format possibilities, ensuring Maven remains at the forefront of content innovation, yet keeps our unique member-centric tone.
• Lead, Mentor & Scale: Lead, manage, mentor, and grow a high-performing team of content producers. Foster a collaborative, creative, and data-driven environment. Develop and implement strategies to effectively scale the team's capacity for content production and publishing.
• Use Data-Driven Performance Analysis to Guide Strategy Iteration: Establish key performance indicators (KPIs) for member content and work with our Data Analytics team to build the dashboards you need. Continuously analyze content performance, A/B test approaches, and leverage data insights to inform, iterate, and optimize the content strategy, reporting on impact to stakeholders.
• Product Partnership & Platform Enhancement: Partner closely with Product, Clinical, and Engineering teams to enhance content format offerings within our CMS. Partner with our Product team to drive improvements in the overall discoverability and accessibility of content for our members within the Maven platform.
• Market & Trend Analysis: Stay informed on market trends in content formats, member engagement strategies within digital health, and the evolving needs and preferences of Maven's demographics. Monitor content performance to translate these insights into actionable initiatives.
• Strategic & Tactical Execution: Demonstrate the ability to operate at both strategic and tactical levels, from defining long-term content vision to rolling up your sleeves and producing content.

We’re looking for you to bring:

• 7-10+ years of progressive experience in content marketing, with a significant focus on member/customer retention, education, and engagement (as opposed to solely lead generation).
• Proven success in developing and implementing impactful content strategies that drive measurable results.
• Exceptional writing, editing, and storytelling skills, with a demonstrable ability to translate complex clinical or health-related information into clear, engaging, and actionable content for diverse audiences, embodying principles of health literacy.
• Experience utilizing AI tools for content creation, analysis, or personalization.
• Demonstrated success in leading, managing, mentoring, and scaling content teams.
• Strong experience partnering with product and technology teams to enhance in-platform content experiences and improve content discoverability.
• Proficiency with content management systems (CMS) and familiarity with marketing automation tools.
• Strong analytical skills with the ability to interpret data, derive actionable insights, and present findings effectively.
• Outstanding communication, collaboration, and interpersonal skills, with an ability to work effectively across multiple teams.
• Bachelor's degree in Marketing, Communications, Journalism, Health Education, Instructional Design, or a related field.

Preferred Qualifications:

• Deep experience in the healthcare or health tech industry, with a strong understanding of clinical concepts, patient education principles, and the nuances of communicating sensitive health information.
• Direct experience creating content specifically designed to drive positive health outcomes or support clinical programs.
• Familiarity with various content performance metrics related to member engagement and health education.
• Experience with video production and editing tools, and managing multimedia content projects.
• Knowledge of graphic design principles and tools, with the ability to create designed assets yourself via platforms like Figma and Canva.
• Experience with Contentful a plus

The base salary range for this role is $130,000 - $145,000 per year. You will also be entitled to receive stock options and benefits. Individual pay decisions are based on a number of factors, including qualifications for the role, experience level, and skillset.

Maven embraces a flexible hybrid work model. This role is open to candidates based in the New York Metropolitan area, or remote from within the US. For those in our New York City office, we encourage in-person collaboration by requiring team members to work onsite three days a week (Tuesday, Wednesday, Thursday). This policy aims to balance remote work flexibility with the benefits of face-to-face interaction.

Benefits That Work For You

Our benefits are designed to support your health, well-being and career development, helping you thrive both personally and professionally. We remain focused on providing a competitive benefits package for our employees. On top of standards such as employer-covered health, dental, and insurance plan options, we offer an inclusive approach to benefits:

• Maven for Mavens: access to the full platform and specialists, including care for mental health, reproductive health, family planning and pediatrics.
• Whole-self care through wellness partnerships
• Hybrid work, in office meals, and work together days
• 16 weeks 100% paid parental leave and new parent stipend (for Mavens who've been with us for 1 year+)
• Annual professional development stipend and access to a personal career coach through Maven for Mavens
• 401K matching for US-based employees, with immediate vesting

These benefits are applicable to Maven Clinic Co., US-based, full-time employees only. 1099/Contract Providers are ineligible for these benefits.

Maven is an affirmative action and equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, disability, age, sexual orientation, gender identity, national origin, veteran status, or genetic information. Maven is committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. Maven Clinic interview requests and job offers only originate from an @mavenclinic.com email address (e.g [e-mail]). Maven Clinic will never ask for sensitive information to be delivered over email or phone. If you receive a scam issue or a security issue involving Maven Clinic please notify us at: [e-mail] . For general and additional inquiries, please contact us [e-mail] .

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