MedTech Marketing Leader - Growth, Launches & Strategy

EchoNous, Inc; Seattle (WA); On-site; USD 180,000 - 260,000; Full time

Job summary

EchoNous, Inc. is seeking a VP of Marketing to own the full marketing lifecycle, spanning upstream market insight and portfolio strategy to downstream demand generation and brand initiatives.

You will lead a hands-on team, partner with R&D, Clinical, Regulatory, and Sales, and drive revenue growth through strategic launches and effective campaigns. This leadership role requires building a scalable function, aligning with executive strategy, and ensuring compliant, data-driven marketing across

Qualifications

• 10+ years of marketing experience in medical devices, including 5+ years leading marketing teams.
• Experience with upstream (product management, roadmap, launches) and downstream (demand gen, sales enablement, brand) marketing.
• Medical imaging or capital equipment experience; ultrasound preferred.
• Track record of launching products that hit revenue targets.
• Working knowledge of FDA design controls and regulated promotional review.
• Bachelor’s degree in business, engineering, life sciences, or a related field.

Responsibilities

• Own upstream marketing strategy: market insight, product strategy, positioning, and launches.
• Own downstream marketing: demand generation, sales enablement, brand and customer marketing.
• Lead a team of 6 across product management, marketing communications, and clinical marketing.
• Manage budget, ROI metrics, and marketing systems (CRM, automation, analytics).
• Ensure materials comply with FDA, EU MDR, and other regulatory requirements.

Skills

Marketing leadership

Upstream marketing

Downstream marketing

Medical devices marketing

Forecasting & ROI

Regulatory knowledge

Education

Bachelor's degree

Job description

EchoNous, Inc. is seeking a VP of Marketing to own the full marketing lifecycle, spanning upstream market insight and portfolio strategy to downstream demand generation and brand initiatives.

You will lead a hands-on team, partner with R&D, Clinical, Regulatory, and Sales, and drive revenue growth through strategic launches and effective campaigns. This leadership role requires building a scalable function, aligning with executive strategy, and ensuring compliant, data-driven marketing across