Strategic Marketing Director — MedTech Launch Leader

Elutia; San Diego (CA); On-site; USD 180,000 - 240,000; Full time

Job summary

Elutia is seeking a Director of Strategic Marketing to lead the launch of NXT-41x, the next-generation antibiotic-eluting biomatrix, into plastics and reconstructive surgery.

You will partner with the CEO, CCO, CSO, and Medical Affairs to create and execute the marketing strategy, establish market position, pricing, access, and compelling field messaging for a successful market entry.

Qualifications

• 7+ years in medical device or pharmaceutical marketing.
• Experience with at least one launch where you defined a product category.
• Surgical device or novel antimicrobial experience required; plastic and reconstructive surgery, and biomaterials experience valued.
• Fluency in hospital economics: value analysis committees, reimbursement, packaged payment, budget impact modeling.

Responsibilities

• Establish NXT-41x as the standard for infection prevention by shaping market position and creating sales collateral.
• Define pricing strategy and market access approach to drive adoption.
• Develop the promotional messaging platform and selling tools for the field.
• Lead the integrated launch plan with timelines and success metrics.
• Collaborate closely with Sales, Medical Affairs, CSO, and executive leadership.

Job description

Elutia is seeking a Director of Strategic Marketing to lead the launch of NXT-41x, the next-generation antibiotic-eluting biomatrix, into plastics and reconstructive surgery.

You will partner with the CEO, CCO, CSO, and Medical Affairs to create and execute the marketing strategy, establish market position, pricing, access, and compelling field messaging for a successful market entry.