Medical Marketing Coordinator

Sulekha.com; Edison (NJ); On-site; USD 55,000 - 75,000; Full time

Job summary

Sulekha.com New Media Pvt Ltd seeks a Medical Marketing Coordinator to connect surgical practices with referring physicians, clinics, and healthcare organizations. You will drive outreach, relationship management, and content creation to expand referrals and patient volume.

You will visit physician offices and facilities, promote services, and educate teams about practice specialties, while collaborating with leadership on growth strategies and monthly campaigns.

Qualifications

• Bachelor's or Associate’s degree preferred.
• 1–3 years in healthcare marketing, physician liaison, business development or customer relations.
• Excellent communication and interpersonal skills.
• Strong organizational and follow-up abilities.
• Experience in healthcare marketing environment.

Responsibilities

• Develop and implement strategic plans to increase referrals through targeted outreach and relationship-building.
• Visit physician offices and healthcare facilities to promote our company, distribute marketing materials and educate about practice specialties.
• Manage existing accounts by maintaining regular communication and identifying opportunities to increase referrals.
• Work with leadership to support business growth and provide regular updates on outreach activities and referral growth.
• Develop, write, and edit marketing content for social media, email, web channels, ads, and promotional content.
• Coordinate with staff for monthly email campaigns and create campaigns independently when needed.
• Maintain the brand's digital presence across website, Google platforms, and other sites to ensure fresh content and functioning lead sources.

Skills

Healthcare marketing

Physician liaison experience

Business development

Customer relationship management

Excellent communication

Organizational skills

Driver's license

Education

Bachelor's degree

Associate’s degree

Job description

Medical Marketing Coordinator Job Description

We are seeking a dynamic Medical Marketing and Business Development Coordinator to serve as a vital link between our surgical practice and referring physicians, clinics and healthcare organizations. This role combines strategic business development with physician engagement, requiring proactive outreach, relationship management, to expand our referral network and awareness of our services.

The ideal candidate will build relationships with physician offices, urgent care centers, hospitals, assisted living facilities, nursing homes, employers, and community organizations to increase referrals and patient volume. This position is ideal for someone who enjoys networking, field outreach, and relationship building

Duties

• Develop and implement strategic plans to increase referrals through targeted outreach and relationship-building efforts.
• Visit physician offices and healthcare facilities to promote our company, distribute marketing materials and educate about practice specialities.
• Manage existing accounts by maintaining regular communication as well as identify opportunities to increase patient referrals.
• Work closely with leadership to support business growth and provide regular updates and reports regarding outreach activities and referral growth.
• Develop, write, and edit marketing content for social media, email, web channels, advertisements, and promotional content.
• Coordinate with staff and leadership specifically for monthly email campaigns, while maintaining the ability to create and execute email campaigns independently when needed.
• Maintain and review the brands digital presence across website, Google platforms, and other sites to ensure fresh and accurate content and functioning lead sources across all platforms.

Required:

• Bachelor's or Associate’s degree preferred.
• 1-3 years of healthcare marketing, physician liaison, business development, or customer relationship experience.
• Excellent communication and interpersonal skills.
• Strong organizational and follow-up abilities.
• Valid driver's license and reliable transportation.
• Experience working in a healthcare, medical practice, or healthcare marketing environment.
• Knowledge of physician referrals and healthcare services.

Join our team as we expand our reach within the healthcare community by building meaningful relationships that enhance patient care.