Director of Marketing

Cross Healthcare Services; Austin (TX); On-site; USD 120,000 - 170,000; Full time

Job summary

Cross Healthcare Services is seeking a Marketing Director/Manager to lead and execute marketing strategies that boost patient volume, strengthen brand awareness, and develop physician referral relationships for growth in the Texas market.

The ideal candidate will have healthcare marketing experience, an understanding of the industry, and a proven ability to create campaigns with measurable results. This role emphasizes community outreach and expanding visibility for in-home care services.

Qualifications

• Excellent communication and interpersonal skills.
• Strong networking, customer service, and relationship-building abilities.
• Self-motivated, organized, and professional.
• Previous experience in healthcare marketing, home care, sales, or business development is preferred.
• Ability to work independently and manage time effectively.
• Reliable transportation for community visits and outreach activities.

Responsibilities

• Build and maintain relationships with hospitals, rehabilitation centers, nursing homes, assisted living facilities, social workers, and case managers.
• Visit healthcare facilities and community organizations to promote our home care services.
• Develop new referral sources and maintain existing partnerships.
• Attend networking events, health fairs, and community outreach activities.
• Connect with families who may need in-home care services for their loved ones.
• Distribute marketing materials and increase awareness of our services.
• Follow up with referral partners and prospective clients.
• Identify new business opportunities and help increase client referrals.
• Maintain records of outreach activities, contacts, and referrals.

Skills

Communication

Networking

Time management

Healthcare marketing

Sales / business development

Independence

Transportation

Job description

Marketing Director responsibilities include:

plus incentive plan.

Job description:

We are seeking a highly motivated, experienced Medical Marketing Manager to lead and execute marketing strategies that increase patient volume, strengthen brand awareness, build physician referral relationships, and drive practice growth.

The ideal candidate will have a strong background in healthcare or medical practice marketing, an understanding of the healthcare industry, and a proven ability to develop marketing campaigns that produce measurable results.

This individual will play an important role in expanding the practice's visibility, attracting new patients, strengthening community relationships, and supporting continued business development.

Responsibilities:

• Build and maintain relationships with hospitals, rehabilitation centers, nursing homes, assisted living facilities, social workers, and case managers.

• Visit healthcare facilities and community organizations to promote our home care services.

• Develop new referral sources and maintain existing partnerships.

• Attend networking events, health fairs, and community outreach activities.

• Connect with families who may need in-home care services for their loved ones.

• Distribute marketing materials and increase awareness of our services.

• Follow up with referral partners and prospective clients.

• Identify new business opportunities and help increase client referrals.

• Maintain records of outreach activities, contacts, and referrals.

Qualifications:

• Excellent communication and interpersonal skills.

• Strong networking, customer service, and relationship-building abilities.

• Self-motivated, organized, and professional.

• Previous experience in healthcare marketing, home care, sales, or business development is preferred.

• Ability to work independently and manage time effectively.

• Reliable transportation for community visits and outreach activities.