Medical Device Downstream Product Marketing Manager

Mizuho OSI; Union City (CA); On-site; USD 126,000 - 155,000; Full time

Benefits offered by this job

Comprehensive benefits package

Bonus potential

Job summary

Mizuho OSI is seeking a Downstream Product Marketing Manager to drive campaigns and programs for the product portfolio, collaborating with Marketing, Sales, Clinical, Regulatory, and Operations to boost brand awareness, adoption, and growth.

Responsibilities include creating multi-channel marketing plans, managing budgets, and developing messaging that resonates with surgeons, nurses, and hospital executives. Travel is required.

Qualifications

• Minimum 5 years of experience in Medical Device Marketing.
• Experience in Orthopedic, Spine, or Pressure Management space with B2B marketing to clinicians and hospital stakeholders.
• Experience in a hospital environment is required.
• Experience translating insights into actionable marketing plans and tools.
• Expertise in creating marketing content in a regulated healthcare industry.
• Strong plan development, positioning, and segmentation skills.
• Familiarity with marketing automation and CRM systems.

Responsibilities

• Create and execute marketing plans, campaigns, and activities to grow market share.
• Develop GTM strategies by understanding the surgical patient positioning market.
• Track market data, adjust strategies, and translate VOC into campaigns.
• Coordinate product launch plans with cross-functional teams.
• Manage program budgets and develop compelling value messaging.
• Represent the company at industry events, trainings, and customer visits.
• Drive brand awareness and build relationships with Key Opinion Leaders.
• Lead development of marketing collateral and ensure branding standards.

Skills

Medical Device Marketing

B2B marketing to clinicians

Orthopedic/Spine marketing

Marketing automation (Pardot)

SalesForce.com

Seismic (sales enablement)

Digital marketing

Project management

English communication (written)

Education

Bachelor's Degree in Marketing/Business

Tools

Pardot

SalesForce.com

Seismic

Job description

Mizuho OSI is seeking a Downstream Product Marketing Manager to drive campaigns and programs for the product portfolio, collaborating with Marketing, Sales, Clinical, Regulatory, and Operations to boost brand awareness, adoption, and growth.

Responsibilities include creating multi-channel marketing plans, managing budgets, and developing messaging that resonates with surgeons, nurses, and hospital executives. Travel is required.