Media Strategy & Planning Freelancer (Insights & Connections)

Assembly Global; New York (NY); Hybrid; USD 60,000 - 80,000; Full time

Job summary

A leading global omnichannel media agency is seeking a Media Strategy & Planning Freelancer to develop audience-led media strategies for healthcare clients. This role requires 3+ years of experience and exceptional storytelling skills to craft insightful media plans, with a focus on budget setting and audience analysis.

Benefits

Competitive salaries and compensation review

Flexible Time Off policy

Comprehensive family planning benefits

Qualifications

• 3+ years of media strategy and planning experience.
• Experience in regulated industries is a plus.
• Exceptional storytelling skills in writing and presentations.

Responsibilities

• Support in creating strategic frameworks for media.
• Analyze media touches for audience engagement.
• Lead budget setting for local media activations.

Skills

Storytelling

Media Planning

Audience Insight Analysis

Tools

Commspoint

Syndicated Data Mining

Budget Optimization Tools

Job description

Media Strategy & Planning Freelancer (Insights & Connections)

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About Us

We are Assembly, a leading global omnichannel media agency that merges data, talent, and technology to catalyze growth for the world's most esteemed brands. Our holistic approach weaves together compelling brand narratives with a comprehensive suite of global media capabilities, driving performance and fostering significant business expansion. Our initiatives are powered by STAGE, our proprietary operating system, and executed by a dedicated global team of over 2,300 professionals across 35 offices worldwide. Committed to purposeful action, we lead the way in social and environmental impact within the agency realm. As a proud member of Stagwell, the challenger network designed to revolutionize marketing, Assembly continues to set new standards of excellence.

About Us

We are Assembly, a leading global omnichannel media agency that merges data, talent, and technology to catalyze growth for the world's most esteemed brands. Our holistic approach weaves together compelling brand narratives with a comprehensive suite of global media capabilities, driving performance and fostering significant business expansion. Our initiatives are powered by STAGE, our proprietary operating system, and executed by a dedicated global team of over 2,300 professionals across 35 offices worldwide. Committed to purposeful action, we lead the way in social and environmental impact within the agency realm. As a proud member of Stagwell, the challenger network designed to revolutionize marketing, Assembly continues to set new standards of excellence.

ICYMI: Assembly was named Campaign US 2024 Media Agency of the Year and Campaign's 2025 Most Innovative Agency & Sustainability Standout. Our innovative work has also earned prestigious accolades, including The Webby Awards, Effies, and Cannes Lions.

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Overview

We are looking for a Senior Manager to join Assembly’s Insights & Connections team as a freelancer through November 30 , 2025 . This role is to support the development of audience - led media strateg ies for several healthcare clients: Elevance Health, a leading insurance company, with ambitions of building a brand that goes beyond healthcare and integrates into their customers whole health plans , Ascension Health , a compassionate network of hospitals, clin ics an d ERs and Inogen , a company with a portable oxygen concentrator offering that aims to bring freedom and independence to consumers.

Responsibilities

• Support team in creating inspiring, insightful strateg ic framework s across business units and goals
• A nalyze media behaviors of high-value audiences, identify the most effective touchpoints to reach target audiences, and develop strategies that optimize the smart orchestration of media
• Champion the media blueprint to ensure it translates to clear media activations
• Lead budget setting tasks and omnichannel mix guidance for local market activations
• Elevate insights and strategic recommendations within wrap reports, competitive analysis and other on-going deliverables
• Support Associate Director t hought leadership pieces and identify media implications
• Partner with Client Account Team to ensure deliverables meet client expectations , n eeds and timelines
  
  

Required Skills

The Hard skills:

• 3 + years of experience
• Experience with local planning and regulated industries a plus
• Exceptional storytelling skills; both in writing and presenting a strategic narrative
• Brand and performance media chops across all channels
• Proficient mining syndicated data (MRI, Claritas, Google trends)
• Ability to leverage tools ( i.e. Commspoint ) and strategic thinking to build complex budget and mix scenarios
• Comms planning and Consumer Journey development experience is a plus
  
  

Our values shape the soft skills:

• I nsights obsessed and universally curious. Interrogates briefs and pushes for empirical data
• P rovides new thinking with clients and not afraid to tell them the hard truth
• S toryteller, connecting the journey, tying brand strategy to business outcomes
• A lways takes an audience first approach (and is a kind and compassionate human)
• P rides oneself as an agent of change and operating at the speed of culture
  
  

Benefits

Why Assembly?

• We care about your growth – we offer competitive salaries and annual compensation review
• We recognize and celebrate your success…all the time! Whether it’s through company meetups, employee recognition programs, or just a regular day, we make sure our people’s achievements are known and appreciated
• We’re truly a people-first organization. That’s why we offer a Flexible Time Off policy that puts you in control of your work-life balance, as well as market-leading primary and secondary caregiver and parental leave policies
• We have a hybrid in-office/remote working policy that focuses on bringing people together in-person when it’s needed most, i.e., team strategy brainstorms, learning & development opportunities, and company meetings
• We care about social and environmental Impact – we have dedicated Impact Champions who collaborate globally to make sure we’re leaving the world better than we found it
• We have an amazing group of Employee Resource Groups who form close knit communities and are committed to guiding the agency to become more inclusive, diverse, and representative of the world around us
• We’re part of Stagwell, the challenger network built to transform marketing. We’re nimble and digital-first, and we’re quickly growing to take on the biggest legacy hold cos
  
  

In addition to medical, dental and vision coverage, we offer a generous PTO plan, 401k program, comprehensive family planning benefits (including paid parental leave), and pre-tax commuter benefits. Benefits/perks may vary depending on the nature of your employment with Assembly and the location where you work.

Equal Opportunities

At Assembly, we believe every career is as unique as the individual and empower employees to reach their full potential in a winning culture motivated by a powerful purpose.

Assembly is an advocate for equal opportunity in the workplace. We are committed to ensuring equal opportunities regardless of race, color, religion, sex, national origin, sexual orientation, age, citizenship, marital status, gender identity, status as a protected veteran, among other things, or status as a qualified individual with disability. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation, please let us know. EEO Employer M/F/Vet/Disabled.

Compensation (Text Only)

In order to comply with equal pay and salary transparency laws in various locations, we believe the target range of base compensation in all locations within the United States for this role is $50-70/hour USD. Actual compensation is influenced by a wide array of factors including but not limited to skill set, level of experience, and location.

Seniority level

• Seniority level

  Not Applicable

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing, Public Relations, and Writing/Editing

• Industries

  Advertising Services

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