Media Strategist, Paid Search

Elevate; New York (NY); On-site; USD 70,000 - 90,000; Full time

Benefits offered by this job

Medical, Dental, Vision Insurance

401k Employer Match

Paid Holidays

Unlimited PTO

Paid Parental Leave

Job summary

Elevate is a full-service consulting firm that helps sports teams, brands, and enterprises push performance across media, branding, and talent optimization. The Media Strategist will contribute to the development and execution of impactful marketing campaigns, emphasizing rigorous planning, consumer research, and measurement.

The role offers opportunities to work with cross-functional teams, analyze data with Elevate's EPIC tool and third-party platforms, and continually refine media strategies

Qualifications

• 3–5 years of experience in media planning, buying, or digital marketing, including at least 2 years managing paid search campaigns.
• Proven ability to own paid search from build to optimization and reporting.
• Strong knowledge of keyword research, match type strategy, ad copy development, and bid management.
• Familiarity with conversion tracking, attribution models, and linking paid search to business outcomes.
• Google Ads certification (Search) strongly preferred; Microsoft Advertising certification a plus.

Responsibilities

• Build, manage, and optimize paid search campaigns across Google Ads and Microsoft Advertising.
• Conduct keyword research and negative keyword management.
• Develop bidding strategies aligned to client goals.
• Monitor Quality Score, Ad Rank, and landing page experience.
• Produce regular paid search performance reports with insights and recommendations.
• Stay current on platform updates and best practices.
• Draft and manage RFPs for media vendors and evaluate proposals.
• Assist in managing client relationships with regular updates.
• Help develop quarterly and annual media plans from consumer insights.

Skills

Paid search

Digital marketing

Keyword research

Analytics

Tools

EPIC

SEMrush

Nielsen

MRI Simmons

Job description

About Elevate

Elevate is a full-service consulting firm that inspires high-performing organizations to find their limits and push past them. With expertise in brand consulting, sales strategy, data-driven insights, and talent optimization, Elevate gives its clients a competitive edge in the fight for people’s precious time and attention. Established in 2018, Elevate set out to help sports teams and leagues spark innovation and drive performance. In the years since, the world of sports has transformed, today standing at the convergence of media, entertainment, and consumer brands, with Elevate supporting some of the world’s most ambitious businesses across these sectors. Elevate’s proprietary technology, data sources, and software products combined with our thoughtful insights, and people-centric approach give clients a 360-degree view of their customers, underpinning intelligent decision-making on marketing spend, growth strategy, and more.

Elevate is a full-service consulting firm that inspires high-performing organizations to find their limits and push past them. With expertise in brand consulting, sales strategy, data-driven insights, and talent optimization, Elevate gives its clients a competitive edge in the fight for people’s precious time and attention. Established in 2018, Elevate set out to help sports teams and leagues spark innovation and drive performance. In the years since, the world of sports has transformed, today standing at the convergence of media, entertainment, and consumer brands, with Elevate supporting some of the world’s most ambitious businesses across these sectors. Elevate’s proprietary technology, data sources, and software products combined with our thoughtful insights, and people-centric approach give clients a 360-degree view of their customers, underpinning intelligent decision-making on marketing spend, growth strategy, and more.

Our team of 700+ employees spans the globe with in 20 locations worldwide. We value recruiting diverse individuals to our team to bring new perspectives to our company and look forward to learning more about you in the recruitment process. To learn more and see what we’ve been up to, follow Elevate on X, LinkedIn, and Instagram.

Position Description

The Media Strategist will contribute to the development and execution of impactful marketing campaigns that drive client success. This role focuses on implementing effective media strategies through careful planning, consumer research, and performance measurement. You'll conduct research to support data-driven recommendations and present insights to key stakeholders. This position offers opportunities to work collaboratively with cross-functional teams in support of creative development, measurement, and strategy. Ideal candidates are analytical, detail-oriented professionals looking to collaborate in the dynamic world of media planning.

Responsibilities

• Build, manage, and optimize paid search campaigns across Google Ads and Microsoft Advertising, including campaign structure, ad groups, match types, and ad copy
• Conduct keyword research, search query analysis, and negative keyword management to maximize relevance and efficiency
• Develop and execute bidding strategies (manual CPC, target CPA, target ROAS, maximize conversions) aligned to client goals
• Monitor and improve Quality Score, Ad Rank, and landing page experience to drive performance improvements
• Conduct A/B tests on ad copy, extensions, and landing pages; translate results into actionable optimizations
• Produce regular paid search performance reports with clear insights and recommendations for clients and internal teams
• Stay current on Google Ads and Microsoft Advertising platform updates, beta features, and industry best practices

Broader Media Responsibilities

• Support the implementation of directors for assigned clients, contributing to full-funnel marketing campaigns
• Draft and manage RFPs for media vendors, compile responses, evaluate proposals, and make informed recommendations to clients and internal teams
• Assist in managing client relationships through regular communication, status updates, and addressing day-to-day questions and concerns
• Help develop quarterly and annual media plans informed by consumer insights and research
• Collaborate effectively with cross-functional team to ensure integrated campaign delivery
• Utilize Elevate's proprietary tool EPIC along with third party tools such as MRI Simmons, SEMrush, and Nielsen to gather insights and optimize campaigns
• Learn and apply basic measurement methodologies to assess campaign performance and recommend optimizations
• Identify potential client issues proactively and elevate appropriately with proposed solutions
• Stay current on industry trends, platform updates, and competitive landscapes to inform strategy recommendations
• Participate in team brainstorming sessions to develop innovative approaches for client challenges
• Support budget tracking, campaign pacing, and performance reporting
• Demonstrate enthusiasm for learning advanced media planning techniques and measurement frameworks
• Contribute to a collaborative team environment while developing specialized expertise in key channels

Qualifications

• 3–5 years of experience in media planning, buying, or digital marketing — with at least 2 years of hands-on paid search campaign management in Google Ads and/or Microsoft Advertising
• Demonstrated ability to own paid search from campaign build through optimization and reporting
• Proficiency in keyword research, match type strategy, ad copy development, and bid management
• Familiarity with conversion tracking setup, attribution models, and linking paid search to business outcomes
• Google Ads certification (Search) strongly preferred; Microsoft Advertising certification a plus

Compensation And Benefit Details

• The anticipated annual compensation range for this position is $70,000 - $90,000
• Medical, Dental, Vision, Life, Short-Term & Long-Term Disability Insurance + FSA, HSA, and more
• 401k Employer Match after meeting eligibility requirements
• 14 Paid Holidays
• Unlimited PTO
• Paid Parental Leave

This is the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting. We may ultimately pay more or less than the posted range, and the range may be modified in the future. An employee’s pay position within the salary range will be based on several factors including, but limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, any collective bargaining agreements, and business or organizational needs.

This position is open to all qualified candidates. If you need assistance or an accommodation due to a disability in connection with the application process, you may contact us at [e-mail]

We are proud to be an equal opportunity/veterans/disabled/ LGBT employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All employment is decided based on qualifications, merit, and business need, without regard to race, color, religion, gender, sexual orientation, national origin, disability status, protected veteran status, genetic information, or any other characteristic protected by applicable law.