Media Solutions Senior Analyst — Data-Driven Marketing

Kepler; New York (NY); On-site; USD 73,500 - 85,000; Full time

Benefits offered by this job

Healthcare/Dental/Vision

Unlimited PTO

401k Contributions

Wellness stipend

Mobile phone stipend

Internet stipend

Annual learning stipend

Annual tuition stipend

New hire home office stipend

Parental leave - 16 weeks/6 weeks

Work from Anywhere 4 weeks per year

Job summary

Napkyn, a Kepler Group company, seeks a Media Solutions Senior Analyst to advance programmatic craft across GMP (DV360, SA360, CM360) and unlock value across channels. You’ll work independently, develop processes, grow the team, and partner with clients and Google to scale data-driven marketing.

The role offers a unique entrepreneurial opportunity to shape Napkyn’s data-driven solutions while collaborating with a diverse team of strategists, engineers, and data scientists.

Qualifications

• 1-3+ years of full-time digital optimization experience; programmatic/DSP buying.
• Bachelor’s degree or relevant certification(s).
• Knowledge of DV360, PMPs, CTV, YouTube, and other advanced programmatic knowledge.
• Strong CM360 knowledge.
• Strong analytical skills with MS Excel/Google Sheets and data analysis.
• Knowledge of Google Analytics and Google Ads/Search Ads360.
• Experience with executive relationship development.
• Understanding of high-level business strategy.
• Ability to articulate technical capabilities in business terms.

Responsibilities

• As a Media Solutions Senior Analyst you’ll support the team day-to-day.
• Serve as primary client contact and support for other clients when needed.
• Lead 1-2 clients and support 4-8 clients overall.
• Understand clients’ business issues and drive delivery of marketing/media services.
• Become the trusted go-to person for clients.
• Support GMP trainings for clients.
• Identify client upsell opportunities with senior leads.

Skills

Digital optimization

Programmatic DSP

Strong analytical skills

Excel/Sheets data analysis

Business strategy understanding

Executive relationship development

Education

Bachelor’s degree or relevant certifications

Tools

DV360

CM360

SA360

Google Analytics

Google Ads

Job description

Napkyn, a Kepler Group company, seeks a Media Solutions Senior Analyst to advance programmatic craft across GMP (DV360, SA360, CM360) and unlock value across channels. You’ll work independently, develop processes, grow the team, and partner with clients and Google to scale data-driven marketing.

The role offers a unique entrepreneurial opportunity to shape Napkyn’s data-driven solutions while collaborating with a diverse team of strategists, engineers, and data scientists.