Media Services Manager

Virginia Community Colleges; Virginia (MN); Hybrid; USD 77,000 - 84,000; Full time

Job summary

Rappahannock Community College in Virginia is seeking a Media Services Manager to oversee RCC’s media, communications and public relations projects. The role includes coordinating content for internal and external audiences and ensuring messaging aligns with the college’s strategic goals.

The position is full-time, telework-eligible with required on-site days at the Warsaw campus during onboarding, and some travel within the service region.

Qualifications

• Extensive experience in communications, marketing or related field.
• Knowledge of website development, analytics, CMS, and digital marketing.
• Proficient in Microsoft Office.
• Experience designing customized marketing solutions for diverse stakeholders.
• Proven ability to manage multiple projects concurrently.
• Strong attention to detail and organizational skills.
• Excellent verbal and written communication skills.
• Strong interpersonal and relationship-building abilities.
• Ability to prioritize competing tasks.
• Strong critical thinking and problem-solving skills.
• Demonstrated integrity and reliability.
• Willingness to travel within the service region.
• Ability to work occasional evenings and weekends.

Responsibilities

• Oversee all media, communications and public relations projects for RCC.
• Promote RCC’s programs, activities, services and achievements to regional, national and international audiences.
• Collaborate with senior leadership to ensure messaging aligns with strategy across units.
• Support paid media campaigns and optimize performance.
• Create content for web and social media with the Multi-Media Specialist.
• Write engaging content for RCC publications and broadcasts.

Skills

Communications

Digital marketing

MS Office

Custom marketing solutions

Project management

Attention to detail

Written & verbal communication

Interpersonal skills

Prioritization

Critical thinking

Integrity

Travel readiness

Work schedule flexibility

Tools

Adobe Creative Suite

Job description

Media Services Manager

Rappahannock Community College (RCC), founded in 1970, provides high-quality educational and training opportunities throughout a 12-county service region an hour east of Richmond on the beautiful western shore of the Chesapeake Bay with access to fresh local seafood and water activities. RCC delivers accessible and affordable educational opportunities, including for-credit transfer and career technical programs, robust distance education coursework, quality dual enrollment courses, and award-winning workforce training and credentialing programs. RCC’s annualized enrollment of 3,900 credit students in 2025-2026 and almost 890 workforce and community development students are supported by almost 140 full-time employees and over 200 part-time/adjunct employees across two main campuses and five satellite sites.

Are you someone who wants to help students achieve their educational and professional dreams? RCC seeks applicants for our Media Services Manager position. This is a full-time classified position with benefits and is telework-eligible. During the first six months, at least two on-site days per week must be spent at our Warsaw campus to support onboarding, team integration, and collaboration with colleagues. After the initial six-month period, on-site days may be split between Warsaw and Glenns as needed. The hiring range for this position is $77,000 - $84,000, commensurate with experience.

Reporting to the Vice President of College Advancement, the Media Services Manager is responsible for overseeing all print and digital marketing projects for internal and external college clients. This position provides timely and accurate information about RCC’s programs, activities, services, and faculty/staff and student achievements to the communities of the college’s service region and statewide, national, and international audiences.

The incumbent in this position manages all media, communications and public relations projects for the college to promote commitment to the college’s mission and values and ensure that faculty and staff are well‑informed. The Marketing Services Manager works closely with senior administration and deans to ensure that major college communications are consistent with strategy across academic and student services units. This role also assists senior leadership in responding to escalating media inquiries.

In supporting the marketing strategy for the college, the incumbent oversees the performance of paid media campaigns and identifies opportunities for improvement. In collaboration with the Vice President, this position executes and monitors institutional media relations strategies to increase brand awareness and community outreach. This role also works with the Multi-Media Specialist to develop creative and written content for the web and social media.

In addition, the Marketing Services Manager writes engaging content promoting RCC programs, services, students, faculty and staff, for publication and broadcasting in a variety of printed and online media.

Special Assignments

May be required to perform other duties as assigned. May be required to assist the agency or state government generally in the event of an emergency declaration by the Governor.

KSA's/Required Qualifications

• Considerable previous experience in communications, marketing or a related field.
• Working knowledge of website development, measurement and analytics, content management, digital marketing and internet technology, such as paid and targeted online media tactics (e.g., AEO , geofencing, retargeting, social media advertising, and Google Ads)
• Proficiency in Microsoft Office Suite.
• Experience developing customized marketing and communications solutions based on the needs of diverse stakeholders such as prospective students, campus departments, and institutional leadership.
• Demonstrated experience in managing multiple projects simultaneously.
• Strong attention to detail and organizational skills.
• Excellent verbal and written communications skills.
• Excellent interpersonal and relationship building skills.
• Ability to prioritize among competing tasks.
• Strong critical thinking and problem‑solving skills.
• Demonstrated integrity and reliability.
• Must be able to travel within the service region for events as needed.
• Must be able to work occasional evenings and weekends.

Additional Considerations

• Working knowledge of Adobe Creative Suite.

Operation of a State Vehicle

Yes

Required Travel

• Travel may be split between Warsaw and Glenns as needed.
• Must be able to travel within the service region for events as needed.

Posting Number

CLS_4771P

Recruitment Type

General Public - G

Number of Vacancies

1

Job Open Date

09/23/2026

Job Close Date

10/07/2026

Agency Website: https://www.rappahannock.edu/

Contact Email: [e-mail]

Rappahannock Community College is committed to a policy of nondiscrimination in employment and education opportunity. No person shall be discriminated against in the terms and conditions of employment, personnel practices, or access to and participation in, programs, services, and activities with regard to race, sex, color, creed, religion, age, national origin, disability, marital status, status with regard to public assistance, sexual orientation, or membership or activity in a local commission as defined by law. Lack of English skills will not be a barrier to admission or participation. For more information about the employment application process, contact [e-mail].

Equal Opportunity Employer/Veterans/Disabled