Media Sales Manager

Society for Mining, Metallurgy & Exploration Inc. (SME); Englewood (CO); Hybride; USD 80 000 - 95 000; Plein temps

Avantages offerts par ce poste

Bonus up to 10%

401(k) with company match

Health, dental, vision benefits

Hybrid work schedule

Winter break 12/24–1/1

Résumé du poste

Society for Mining, Metallurgy & Exploration Inc. (SME) is seeking a Media Sales Manager to drive revenue across Mining Engineering Magazine, Mining Engineering Online, and related media. You will create strategic plans, foster advertiser relationships, and guide sales teams to meet annual targets.

The role combines strategic leadership with hands-on sales, leveraging CRM tools and analytics to optimize campaigns and maximize advertiser value. Hybrid work arrangement in Englewood, CO is offered.

Qualifications

• Bachelor's degree in Business, Marketing, Communications, Journalism, or related field.
• Minimum five years of progressive advertising sales or media sales experience.
• At least three years of sales leadership managing personnel.

Responsabilités

• Drive advertising revenue growth across SME's print and digital media portfolio.
• Develop and execute annual sales strategies and revenue plans.
• Lead, coach, and evaluate contract advertising sales representatives.
• Collaborate across departments to create integrated advertising programs.

Connaissances

Advertising sales leadership

Revenue forecasting

Digital and print media sales

CRM software familiarity

Strategic account management

Formation

Bachelor's degree in Business, Marketing, Communications, Journalism, or related field

Outils

CRM platforms

Google Analytics

Ad Orbit

Ad Butler

Description du poste

Are you looking for an opportunity for advancement in a collaborative work environment that offers work-life balance and excellent benefits? The Society for Mining, Metallurgy & Exploration Inc. (SME) hires and rewards great people who are passionate about serving our members. We offer competitive compensation and benefits as well as distinctive benefits like a Safe Harbor 401(k) and Company Match 401(k) plan, flexible work schedules including a 9/80 Work Schedule, and Winter Break from December 24th -- January 1st.

SME, www.smenet.org, is a scientific and technical society (501(c) (3) corporation) whose more than 13,000 members globally in more than 100 countries. SME members include engineers, geologists, metallurgists, educators, students and researchers focused on innovations in mining engineering. SME nurtures a professional community, develops technical content, and provides networking and educational opportunities for the mining industry.

TITLE: Media Sales Manager

DEPARTMENT: Publications

WORK TYPE: Full-Time Exempt

LOCATION: 12999 E. Adam Aircraft Circle; Englewood, CO 80112

PAY RANGE: $80,000 - $95,000 per year

BONUS: 10% bonus potential based upon achievement of defined goals

401(K): 3% automatic safe-harbor match plus 80% elective deferral match of the first 5% contributed by the employee

BENEFITS: Medical, Dental, Vision, FSA or HSA*, Short-Term Disability Insurance, Employer Paid Life Insurance, Employer Paid Long-Term Disability, Travel Assistance, and EAP. Sick, Vacation, and Holidays including Winter Break office closure from 12/24-1/1. Flexible Work Schedule Options including, flexible start times from 6:30am -- 9:30am.

SCHEDULE: Hybrid work schedule -- First 90 Days, in the office Monday -Thursday, Friday remote. Then 2 Days in the office, 3 Days Remote.

Summary

The Media Sales Manager is responsible for driving advertising revenue growth across SME's print and digital media portfolio, including Mining Engineering Magazine, Mining Engineering Online, Tunneling & Underground Construction (T&UC), digital advertising products, conference publications, directories, and emerging media offerings. This position develops and executes strategic sales plans, cultivates new business opportunities, expands existing advertiser relationships, manages contract sales representatives, and achieves annual revenue objectives.

The Media Sales Manager serves as a key revenue leader responsible for growing advertising sales, expanding market share, increasing advertiser retention, developing innovative media solutions, and maximizing the value of SME's media properties.

Essential Functions

Strategic Sales Leadership & Revenue Growth

• Responsible for all print and digital media advertising sales for Mining Engineering Magazine, Mining Engineering Online, Tunneling & Underground Construction, T&UC Online, conference show guides, the Products & Services Directory, MiningDirectory.org, programmatic services, and future advertising products.
• Maintain full P&L responsibility for advertising revenue and achievement of monthly, quarterly, and annual revenue goals.
• Develop and execute annual sales strategies, business plans, and revenue growth initiatives aligned with organizational objectives.
• Establish annual customer retention and account growth strategies.
• Monitor key sales performance indicators and implement corrective actions as necessary to achieve revenue objectives.
• Develop, implement, and continuously refine sales action plans to support business growth.
• Identify emerging market opportunities and recommend new revenue-generating products and services.

Sales Team Leadership

• Establish sales goals, performance expectations, and accountability measures for sales representatives.
• Conduct regular sales meetings, pipeline reviews, and forecasting discussions.
• Collaborate with representatives on strategic account planning and proposal development.
• Monitor and evaluate representative performance against established revenue targets.
• Recruit, onboard, train, coach, and manage contract advertising sales representatives.
• Provide ongoing coaching, guidance, and support to maximize sales effectiveness.

Integrated Advertising Solutions

• Collaborate with Meetings, Marketing, Sponsorship, Exhibits, Membership, and other departments to develop strategic advertising programs and bundled offerings.
• Design innovative advertising products, promotional campaigns, and rate structures.
• Develop customer-focused solutions that maximize advertiser value and organizational revenue.

Revenue Forecasting, Reporting & Business Analytics

• Develop and maintain monthly, quarterly, and annual revenue forecasts.
• Prepare weekly, monthly, and quarterly sales reports and dashboards for leadership.
• Analyze sales performance, market trends, advertiser activity, and competitive intelligence.
• Evaluate account retention, campaign performance, and product profitability.
• Present sales performance, forecasts, opportunities, and recommendations to stakeholders.
• Conduct business analyses on proposed advertising products and prepare business cases as appropriate.

Account Management & Operational Support

• Serve as the primary relationship manager for key and strategic advertising accounts.
• Develop a deep understanding of advertiser business goals and recommend advertising solutions.
• Identify cross-selling and upselling opportunities across SME media, events, exhibits, sponsorships, and educational offerings.
• Ensure high levels of advertiser satisfaction, retention, and renewal.
• Respond promptly to advertising inquiries and develop compelling proposals that address customer objectives.
• Resolve escalated advertiser concerns and maintain strong long-term client relationships.
• Maintain accurate customer, account, sales activity, and forecasting information within CRM and advertising management systems.
• Assist with collections activities and participate in aging reviews to support timely account resolution.
• Maintain, update, and manage listings on MiningDirectory.org.
• Ensure advertising materials, customer data, and campaign information remain accurate and current.
• Perform other duties as assigned.

Industry Research & Market Development

• Stay informed regarding industry, advertising, and media trends.
• Conduct competitive analysis and benchmarking of industry publications and advertising offerings.
• Review advertising and editorial content of competitive publications.
• Interpret market research and customer feedback to identify growth opportunities.
• Recommend new products, services, and enhancements that strengthen SME's media portfolio.
• Develop strategies to expand SME's market presence and advertiser engagement.

Supervisory Responsibilities

• Manage contract advertising sales representatives.
• Provide leadership, coaching, performance management, and accountability for assigned sales resources.
• Support recruiting, onboarding, training, and development activities related to advertising sales personnel.

Required Education & Experience

• Bachelor's degree in Business, Marketing, Communications, Journalism, or a related field.
• Minimum five (5) years of progressive advertising sales, media sales, marketing, or business development experience.
• Proven track record of meeting or exceeding revenue targets.
• Minimum three (3) years of sales leadership experience, including managing employees, contractors, or outside sales representatives.
• Demonstrated experience selling digital and/or print advertising, with an emphasis on digital media sales.
• Experience developing sales forecasts, budgets, and performance metrics.
• Experience negotiating advertising contracts and strategic partnerships.
• Familiarity with advertising management and CRM platforms.

Preferred Education & Experience

• Experience in association, trade publication, engineering, industrial, construction, mining, or technical media environments.
• Experience developing integrated advertising packages.
• Knowledge of Google Analytics, SEO, digital advertising metrics, and campaign optimization.
• Experience with audience targeting, retargeting, geofencing, and programmatic advertising.
• Experience with Ad Orbit, Ad Butler, or similar advertising management systems.
• Prior outside sales or cold-calling experience.

TRAVEL

Occasional travel is required. Travel may include industry conferences, trade shows, customer meetings, and other business-related events.

The above qualifications and requirements are representative, but not all-inclusive, of the knowledge, skills, and abilities required for the position.

EOE/Minorities/Females/Veterans/Disabled