Media Relations Specialist

PRSA Central Ohio; Athens (OH); On-site; USD 55,000 - 75,000; Full time

Job summary

Ohio University is seeking a knowledgeable Media Relations Specialist to contribute to storytelling and content marketing efforts, refine media engagement tactics, and explore new communications opportunities.

Under the supervision of the Media Relations Manager, you will implement initiatives to raise the university's national profile and promote achievements of students, faculty, and staff. You will train staff and participate in after-hours on-call support.

Qualifications

• Bachelor's degree in a related field.
• 5+ years of related professional experience.
• Preferred: experience in a higher education setting.

Responsibilities

• Implement internal and external communications initiatives.
• Raise the university's national profile through targeted media relations.
• Track and report outreach success using PR tools and analytics.
• Lead OHIO's Calendar of University Events and train staff on Localist.
• Participate in after-hours on-call media assistance.

Skills

Media relations

Public relations

Storytelling

Media monitoring

Education

Bachelor's degree in a related field

Tools

PR reporting tools

Job description

University Communications and Marketing is seeking a knowledgeable, organized and disciplined individual who is equipped to contribute to OHIO’s growing storytelling and content marketing focuses, refine existing media engagement tactics and help explore and initiate new communications opportunities.
Under the supervision of University Communications and Marketing’s Media Relations Manager, the Media Relations Specialist will collaborate with a talented team to implement internal and external communications initiatives that align with and support Ohio University’s mission, vision and goals. The successful candidate will work to raise the national profile of the University through targeted media relations that are geared toward enhancing the national prominence of the University and promoting the far-ranging achievements of our students, faculty and staff, OHIO’s academic excellence and more.
The position will also regularly track and report on the success of their team’s outreach efforts via the use of numerous PR reporting and tracking tools like Muck Rack, TVEyes and Google Analytics. They will also utilize this data to assess and communicate opportunities to introduce new or enhance existing external communications strategies. This position also serves as the team leader for OHIO’s Calendar of University Events and will train faculty and staff on the Localist platform as needed. Additionally, this role is part of the UCM Communications team’s after-hours on-call rotation for media-related assistance.

Minimum Qualifications:Requires a Bachelor’s degree in a related field and 5 or more years of related professional experience, or equivalent education and experience.

Preferred Qualifications: Previous experience in a higher education setting and existing knowledge of established media monitoring platforms and best practices.

To learn more about joining PRSA Central Ohio, visit the Join page or email [e-mail].