Media Relations Manager

ColinKurtis Advertising; Illinois; On-site; USD 50,000 - 70,000; Full time

Job summary

An innovative marketing agency based in Illinois seeks a Media Relations Manager to develop and manage PR campaigns. The ideal candidate will have at least three years of agency experience, excellent communication skills, and attention to detail. Key responsibilities include writing press releases, building media contact lists, and monitoring media coverage. The role requires creativity, organization, and the ability to multi-task in a fast-paced environment. This position offers an opportunity to grow within a dynamic team.

Qualifications

• Minimum three years of agency experience.
• Excellent written and verbal communication skills.
• Attention to detail with ability to multitask.

Responsibilities

• Develop and manage public relation campaigns.
• Write and distribute press releases.
• Build and update PR contact lists.
• Develop relationships with key media sources.
• Monitor paid and earned media coverage.
• Support trade shows and event planning.
• Research media landscape and monitor trends.

Skills

Communication skills

Attention to detail

Creative thinking

Multitasking

Job description

ColinKurtis Advertising, based in Rockford, Illinois, has been delivering creative and strategic branding and communication solutions since 1996. The firm specializes in crafting authentic marketing strategies tailored to meet client needs. With a focus on innovative design and impactful messaging, ColinKurtis has earned a reputation for excellence. As a dedicated partner to its clients, the team continues to drive meaningful engagement and brand growth.

Summary and objectives

Media Relations Manager supports ColinKurtis and its various clients to develop and implement marketing strategies to secure earned and paid media opportunities. This person will report to and work closely with VP Media Relations to create new PR content, grow relationships with media/publishers, pursue/secure/coordinate interviews, speaking opportunities, and more. The Media Relations Manager may also support and execute CK paid media programs, ensuring campaigns are successful. They will monitor coverage, ensure successes are shared with clients, helping to create and analyze reports that summarize work.

Essential functions

• Work with account team and clients to develop, support and manage public relation campaigns
• Researching, copywriting and distribution of press releases
• Build and update pr contact lists, distribution lists, database lists
• Develop and manage relationships and opportunities with key media sources
• Monitor/report both paid and earned media, compilation and creation of reports
• Support and implement other PR activities such as trade show activity and event planning
• Research media landscape, monitor trends
• Help with media fulfillment trafficking and submission activities

Competency

The Media Relations Manager must be organized, incredibly detail-oriented and self-motivated, with great follow-through. They must be creative, energetic and articulate, a skilled writer, and eager to learn while working in a fast-paced, growing agency. Solid understanding of all facets of marketing, including internal and external communication strategies and tactical execution are necessary to help team create and deliver strategic marketing solutions. B2B experience a BIG plus.

Required experience, education and qualifications

• Minimum three year agency experience
• Excellent communication skills-both written and verbal
• Attention to detail with ability to multi-task and manage many projects

Supervisory responsibilities

• Media Relation interns and acts as a liaison between all appropriate internal team members and external contacts to facilitate successful results.