Media Relations Freelancer

PAN; United States; On-site; USD 60,000 - 90,000; Full time

Job summary

PAN is seeking an experienced PR professional to provide freelance support for our media relations efforts across our B2B technology practice. The freelancer will develop compelling story angles and pitches, build relationships with key media, and generate meaningful coverage for our clients.

Ideal candidates have 3–5+ years in media relations, with proven experience translating complex topics into timely stories that resonate with business and technology media.

Qualifications

• 3–5+ years of media relations experience.
• Experience with B2B technology brands across SaaS, AI, cybersecurity, cloud/IT infrastructure, data analytics, fintech, martech and other emerging tech.
• Excellent writing and storytelling for pitches, bylines, press releases, talking points and executive commentary.

Responsibilities

• Develop compelling story angles and pitches for clients.
• Build relationships with key media across business and technology outlets.
• Generate meaningful coverage for B2B technology clients.
• Translate complex topics into timely, relevant stories for media and stakeholders.

Skills

Media relations

Writing

Storytelling

B2B technology experience

Relationship building

Media training

Job description

PAN is seeking an experienced PR professional to provide freelance support for our media relations efforts across our B2B technology practice. The freelancer will be responsible for developing compelling story angles and pitches, building relationships with key media, and generating meaningful coverage for our clients. Interested candidates should have a strong understanding of the B2B technology landscape across multiple verticals, along with proven experience translating complex topics into relevant, timely stories that resonate with both business and technology media.

Ideal experience includes:

• Proven experience in media relations (3–5+ years), supporting B2B technology brands across areas such as enterprise software/SaaS, artificial intelligence, cybersecurity, cloud and IT infrastructure, data and analytics, fintech, martech and other emerging technologies.
• Strong understanding of the broader technology landscape and the trends shaping it, with the ability to connect client stories to larger industry conversations and identify timely opportunities for media engagement.
• Excellent writing and storytelling skills, with experience developing pitches, bylines, press releases, talking points, executive commentary and other media-facing content.
• Experience securing coverage in top-tier business and technology media, as well as relevant industry and vertical trade publications.
• Strong relationships with technology, business and/or vertical-specific reporters and an understanding of what makes a compelling story in an increasingly competitive media environment.
• Ability to quickly understand complex products, technologies and business models and translate them into clear, compelling narratives for media and other stakeholders.
• Experience identifying opportunities for executive thought leadership and inserting subject matter experts into relevant industry conversations and breaking news cycles.
• Media training experience or familiarity with preparing executives and subject matter experts for media interviews.
• Collaborative and comfortable working across account teams, offices and client portfolios, with the ability to quickly plug into existing teams and assignments.

This is a contract position that could span a 3–6 month period. Specific schedule, hours and availability will be discussed directly with candidates.

If you're passionate about technology, storytelling and finding the stories that make complex businesses relevant to the broader conversation, we'd love to hear from you!