Media Relations & Content Strategy Lead

COUNTRY Financial; Bloomington (IN); On-site; USD 65,000 - 89,000; Full time

Benefits offered by this job

Insurance benefits

401(k) with company match

Short-Term Incentive plan

Job summary

COUNTRY Financial is seeking a Communications professional to protect and enhance our reputation by developing and delivering external communications strategies. You will plan messages, ensure brand alignment, and manage messaging across multiple formats including podcasts and social media to reach diverse audiences.

The role involves serving as a spokesperson, training leaders, and coordinating with cross-functional teams to implement strategic communications that support our corporate

Qualifications

• Typically requires 4+ years of relevant experience or a combination of related experience, education and training.
• Proven experience leading external communications or public relations strategies that build trust, enhance brand reputation, and support organizational objectives.
• Strong media relations and messaging expertise, with the ability to tailor messages for the right audiences and channels.
• Demonstrated ability to partner with executive leaders and cross-functional teams to plan and execute aligned, high-impact communications.
• Excellent writing, editing, and storytelling skills with a focus on clarity and brand consistency.
• Experience creating, producing, and editing content across multiple media formats (podcasts, social media, traditional media, and other digital channels).
• Experience in regulated, corporate, or service-driven environments; insurance or financial services experience preferred.

Responsibilities

• Serve as spokesperson for the organization with media contacts including newspapers, magazines, radio and TV.
• Train leadership and other spokespeople to deliver messages effectively.
• Monitor reputational threats and propose strategies to manage them (reputation audits, proactive/reactive media responses).
• Develop and implement news media strategies aligned with Vision and corporate strategies.
• Support corporate project teams as a Public Affairs and Media Relations representative.

Skills

External comms

Public relations

Media relations

Cross-functional teams

Writing & storytelling

Content production

Regulated environments

Job description

COUNTRY Financial is seeking a Communications professional to protect and enhance our reputation by developing and delivering external communications strategies. You will plan messages, ensure brand alignment, and manage messaging across multiple formats including podcasts and social media to reach diverse audiences.

The role involves serving as a spokesperson, training leaders, and coordinating with cross-functional teams to implement strategic communications that support our corporate