Media Production Specialist

Walstrom Marine; Traverse City (MI); On-site; USD 42,000 - 66,000; Full time

Job summary

Walstrom Marine is seeking a Multimedia Production Specialist to lead visual storytelling across inventory, locations, and people. This hands-on role includes capturing inventory with photos, videos, and drone footage, and ensuring optimal online merchandising and a company-wide asset library.

You will edit footage into finished content, manage the Walstrom Marine YouTube channel, and collaborate with marketing to prioritize ongoing shoots across multiple Michigan locations.

Qualifications

• Proven experience in photography and videography; portfolio required.
• FAA Part 107 Remote Pilot Certificate or ability to obtain within 90 days (Walstrom Marine covers cost).
• Experience with 360-degree photography equipment and software preferred.
• Strong eye for composition, lighting, and storytelling.

Responsibilities

• Photograph and film inventory and locations to a dealership-wide quality standard.
• Inspect boats and ensure presentation standards before shooting.
• Coordinate with Inventory Manager for staging and travel to brokerage listings.
• Photograph and film locations, facilities, events, and staff for website and marketing.
• Build and maintain a centralized content library of photo/video assets.
• Edit raw video into finished inventory content and manage YouTube channel.

Skills

Photography

Videography

Drone operation

360-degree photography

Editing accuracy

Portfolio review

Attention to detail

Travel readiness

Driver's license

Tools

Lightroom

Photoshop

Premiere Pro

CapCut

Canva

Illustrator

InDesign

Job description

Walstrom Marine is a family-owned, premier full-service yacht sales, service, and marina company with nine locations across Michigan. The company serves key boating communities including Harbor Springs, Bay Harbor, Cheboygan, Charlevoix, Holland, Algonac, and Traverse City. Established in 1946, Walstrom Marine offers a broad range of marine products and services and represents leading boat lines, including Sea Ray, Tiara Yachts, Chris-Craft, Regal Boats, and Pursuit Boats. Team members work alongside an experienced staff dedicated to providing high-quality customer service and expert marine knowledge. The company values long-term relationships, professional growth, and a commitment to excellence in the boating and yachting industry.

About the Role

Walstrom Marine is looking for a Multimedia Production Specialist to lead the visual storytelling of our inventory, locations, and people. This is a hands-on photo, video, and drone role at its core: you'll be the one behind the camera capturing inventory stills, 360-degree spins, walkarounds, and aerial footage across our locations. You'll also own how that inventory is visually merchandised online — making sure every listing looks its best — and you'll build out a well-organized, company-wide content library that any team can draw from to tell our story across channels.

Key Responsibilities

• Photograph and film all inventory — stills, 360-degree spins, walkarounds, and drone/aerial footage — to a consistent, dealership-wide quality standard, and own how that inventory is merchandised across our website and listing platforms.
• Inspect each boat before shooting and hold it to a high presentation standard — wipe down minor dirt or water spots personally, or coordinate with the Detailing department to schedule cleaning when a boat needs more than that, rather than shooting a unit that isn't ready.
• Coordinate with the Inventory Manager to schedule and stage boats for photography and video, on land or in water, and with the sales team to schedule and travel to brokerage listing locations, since those boats aren't on our lots.
• Photograph and film dealership locations, facilities, and events, as well as staff and team members — including new hire headshots — for the website, internal materials, and marketing.
• Build and maintain a centralized, company-wide content library of photo and video assets — accessible to any team, not just marketing — and keep it accurate as manufacturers add or discontinue models.
• Edit raw video into finished inventory content (walkarounds, feature highlights, and similar), and manage the Walstrom Marine YouTube channel; marketing may also pull raw footage separately for their own edits.
• Design and produce boat listing sheets/posters — one-sheets featuring the boat's photo, a QR code linking to its website listing, and key specs and description.
• Create and maintain in-lot/in-water boat pricing signage, keeping it accurate and up to date as inventory and pricing change.
• Coordinate with the marketing team on ongoing content needs and shoot priorities.
• Maintain photo, video, and drone equipment, and keep digital assets organized, labeled, and backed up under a consistent file and naming structure.
• Stay current on best practices in inventory merchandising and dealer visual content standards.

Qualifications

• Demonstrated experience in photography and videography; a portfolio is required.
• FAA Part 107 Remote Pilot Certificate, or ability to obtain one within 90 days of hire (Walstrom Marine covers the cost of certification).
• Experience with 360-degree photography equipment and software preferred.
• Strong eye for composition, lighting, and visual storytelling.
• Keen eye for detail and high-quality standards — catches things like dirt, water spots, or clutter before a boat is shot, not after.
• Proficiency with photo/video editing software (e.g., Adobe Lightroom, Photoshop, Premiere Pro, CapCut, or similar).
• Basic graphic design skills in Canva and/or Adobe Creative Suite (Illustrator, InDesign) for producing listing sheets and signage.
• Highly organized, with strong attention to detail and consistency across a large volume of content.
• Willing and able to travel frequently between Walstrom Marine locations — this role requires regular travel as a core part of the job, not an occasional exception.
• Comfortable working outdoors in varying weather conditions.
• Valid driver's license and reliable transportation.
• Marine industry experience a plus, but not required — experience in an adjacent industry such as real estate, high-end retail, or automotive is also helpful.

What Success Looks Like

• A documented, repeatable system for what happens when a boat is delivered — how and when it gets photographed and filmed — so every new unit is covered without being chased down.
• The backlog of existing inventory that doesn't yet have photos or video is fully caught up within your first year in the role.
• A working process, built together with the sales team, for photographing brokerage listings — including scheduling and traveling to meet them at the boat's location.
• A growing, organized content library that any team can rely on and pull from directly, without needing to request one-off shoots.
• Locations and team photography stay current and reflect well on the Walstrom Marine brand