Media Planning Manager

Klick Health; Philadelphia (Philadelphia County); Hybrid; USD 80,000 - 120,000; Full time

Job summary

Klick Health is seeking a Media Planning Manager to develop and execute comprehensive media strategies aimed at healthcare audiences. In this pivotal role, you will craft data-driven campaigns, oversee budgets, and collaborate closely with clients and various teams, ensuring that every campaign achieves remarkable outcomes. Ideal candidates should have a strong background in digital media planning and excellent communication skills, ready to thrive in fast-paced and integrated environments.

Qualifications

• 5+ years of digital media planning experience.
• Hands-on experience with GA4, DCM, and related tools.
• Proven track record managing media budgets.

Responsibilities

• Develop and execute media plans aligned with client objectives.
• Manage and track media budgets, including spend approvals.
• Serve as primary client-facing contact, providing strategic recommendations.

Skills

Digital media planning

Client-facing experience

Budget management

Proficiency in GA4

Excellent communication

Analytical problem-solving

Vendor management

Attention to detail

Tools

GA4

DCM

Microsoft Excel

Microsoft PowerPoint

Job description

About Klick Health

Meet a different kind of workplace. Klick Health is an ecosystem of brilliant minds working to realize the full potential of their people and clients in life sciences since 1997. And we’re still growing fast, even after two decades. What does that mean for you? As Klick experiences exponential growth year-over-year, so do the people who help make it happen. Because we’re constantly evolving and changing, we invest in talent early and often, to develop future leaders at all levels. We’re one of the country’s Top 10 Great Workplaces, 10 Most Inspiring Cultures, Best Workplace for Innovators, Best Managed, and Fastest Growing. We know that career paths are seldom simple and straightforward. And that's an asset. If you feel like you'd be a good fit for this role, we encourage you to apply and take the first steps to starting your career journey at Klick!

Job Details

If you're passionate about the ever-evolving world of digital media and eager to explore what's on the horizon, the Media Planning Manager role at Klick Health is for you. You'll thrive in a supportive environment with one of the best leadership teams in Canada, learning from the brightest minds in digital marketing. Your days will be dynamic and engaging, filled with exciting challenges and the chance to collaborate with remarkable colleagues.

As a Media Planning Manager, you'll be a digital media expert responsible for crafting meticulously researched media plans, executing them seamlessly with our Media Operations team, and ensuring remarkable outcomes through collaboration across practices at Klick. You'll integrate with and influence content and creative development, and interact daily with clients as the face of Klick. Additionally, you'll manage media budgets, approving media spend and associated expenses. You will play a pivotal role in developing and delivering digital media campaigns that reach healthcare audiences in the US and Canada across multiple channels including search, display, video, email, and mobile. Klick Health's mission is to shape the future of digital health, and you'll be vital in spreading our clients' messages. With our business rapidly expanding, we're excited to welcome you to the team.

Key Responsibilities:

• Develop and execute well-researched media plans grounded in data and aligned with client objectives.
• Lead reporting and analytics by pulling data from tools like GA4, Prisma, and DCM to uncover insights and drive performance.
• Optimize digital media campaigns across multiple channels including programmatic, Google products, YouTube, connected/digital TV, search, and social.
• Collaborate closely with Media Operations and Analytics teams to ensure flawless execution and reporting.
• Manage and track media budgets, including spend approvals and pacing oversight.
• Maintain strong relationships with media vendors and external partners.
• Serve as the primary client-facing contact, providing clear communication, strategic recommendations, and timely updates.
• Navigate tight timelines and multiple deliverables across biweekly and monthly reporting cycles.

Skills and Experience:

• 5+ years of digital media planning experience, with at least 1 year in a managerial or leadership capacity
• Demonstrated client-facing experience, with strong presentation and communication skills
• Proven track record managing media budgets, optimizing spend, and ensuring accountability
• Hands-on experience with tools such as GA4, DoubleClick Campaign Manager (DCM), DoubleVerify, and Prisma
• Proficiency in Microsoft Excel, PowerPoint, and other Office tools for data analysis and storytelling
• Strong attention to detail, time management, and ability to deliver under tight timelines
• Excellent vendor management skills with a relationship-building mindset
• Strategic thinker with both analytical and creative problem-solving capabilities
• Self-starter with the ability to work autonomously and adapt quickly to changing priorities
• Collaborative team player who thrives in fast-moving, integrated environments
• Bonus: Experience in healthcare/pharmaceutical marketing and navigating regulated industries

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Klick is consciously creating a culture where everyone can thrive and grow in their careers. We believe that our best work comes from our diverse backgrounds, perspectives, and skills. We strongly encourage members of historically underrepresented communities to apply, including Black people, Indigenous peoples, and other people of colour, people with disabilities, people from gender and sexually diverse communities and people with intersectional identities.

We’re also committed to developing an inclusive, barrier-free recruitment process and work environment. Should you require any accommodation, please contact us at [e-mail] and we will work with you to meet your accessibility needs and ensure you have a positive experience.