Media Planning Manager

Meta; New York (NY); On-site; USD 150,000 - 211,000; Full time

Job summary

An innovative leader in the tech industry is seeking a media expert to enhance their paid social strategy across its platforms. In this pivotal role, you will define and document marketing approaches, lead the development of on-platform practices, and provide strategic guidance to influence media strategies. You'll collaborate with internal teams and agency partners to stay ahead of trends and drive effective marketing campaigns. This is a unique opportunity to shape the future of media planning in a dynamic environment where your insights will directly impact business outcomes and audience engagement.

Benefits

Bonus

Equity

Benefits

Qualifications

• 10+ years in digital media, with 5+ years in paid social.
• Expertise in Meta Ads Manager and crafting media solutions.

Responsibilities

• Define on-platform channel approach and best practices for campaigns.
• Project manage complex work streams across stakeholders.

Skills

Digital Media Expertise

Paid Social Experience

Leadership Skills

Analytical Skills

Project Management

A/B Testing Methodologies

Communication Skills

Education

BA/BS in Economics, Marketing, Business, Statistics

Tools

Meta Ads Manager

Microsoft Excel

Job description

We are looking for a media expert with a focus on Paid Social to join our in-house organization responsible for our media planning practice & capabilities across Meta Family of Apps (Facebook, Instagram, WhatsApp), Meta Reality Labs and Meta Corporate Marketing. Our Media Planning team is at the forefront of media, constantly pushing the boundaries of plans to captivate audiences and contribute to business results. We scale and execute best-in-class media plans, seek opportunities for deeper integrations and partnerships, and embrace technologies & capabilities to innovate.

In this role, we are seeking a strategic thought leader to drive our paid media presence across Meta owned channels. The individual will define, document and communicate our approach to using our own platforms and continue to build upon best practices and capabilities for our marketing campaigns. They will partner deeply with internal stakeholders across Marketing and cross-functional campaign teams (i.e. Decision Science, Insights, and Creative), MarTech and DR to understand media strategy and planning, partner with agency teams to stay abreast of the social landscape, and connect with internal product/sales teams to identify opportunities to support marketing/media priorities and learnings.

Responsibilities

1. Define, document and communicate our on platform channel approach, best practices and guidelines for marketing campaigns.
2. Lead and further develop on-platform practice and capabilities, including a focus on identifying audience insights, sufficiency integration, and approach to in-product surfaces within integrated marketing campaigns.
3. Provide internal thought leadership and strategic guidance to influence upstream media strategy deliverables and support connection into full funnel media plans.
4. Partner with agency teams to share and stay abreast of the social landscape, providing in-depth understanding of what’s on the horizon for social.
5. Connect with internal product and sales teams to identify alpha/beta opportunities and keep internal teams informed of and operationalize integration of marketing/media priorities and learnings.
6. Socialize and drive adoption of on-platform campaign best practices across marketing & cross-functional teams.
7. Project manage complex work streams and projects across stakeholders.
8. Continue to build the team's identity and establish working relationships with internal partner teams.

Minimum Qualifications

1. 10+ years experience in digital media, 5+ years experience in paid social.
2. Expert level experience with Meta Ads Manager and other digital advertising platforms, having crafted media solutions that drive positive marketing outcomes.
3. Proven results creating, implementing and measuring a comprehensive full funnel media strategy including audience development leveraging the Meta advertising products.
4. Demonstrated leadership in building relationships with cross-functional groups and influencing outcomes across multiple levels of management, teams and disciplines.
5. Experience implementing and drawing insights from A/B testing and marketing effectiveness measurement methodologies i.e brand lift studies, conversion lift, Media Mix Models etc.
6. Experience working across large national/global advertisers with a focus on brand marketing.
7. Demonstrated project management experience.
8. Demonstrated experience communicating effectively with cross-functional teams.
9. Microsoft Excel experience (e.g. pivot tables, advanced formulas, macros).
10. Agency experience in a paid social role.
11. Demonstrated understanding of social media industry.
12. Experience working with cross-functional teams and communicating effectively.

Preferred Qualifications

1. BA/BS degree in Economics, Marketing, Business, Statistics, or a related field.
2. In-house, client experience at a tech or related company.
3. Strong analytical skills.

For those who live in or expect to work from California if hired for this position, please click here for additional information.

Compensation

$150,000/year to $211,000/year + bonus + equity + benefits

Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.

Equal Employment Opportunity and Affirmative Action

Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics.

Meta is committed to providing reasonable support (called accommodations) in our recruiting processes for candidates with disabilities, long term conditions, mental health conditions or sincerely held religious beliefs, or who are neurodivergent or require pregnancy-related support. If you need support, please reach out to [e-mail].