Media Planning Associate

OFCUS OMG Fan Connect LLC; United States; On-site; USD 40,000 - 75,000; Full time

Job summary

Omnicom Group's Fan Connect team is seeking an Analyst to provide internal strategic support and manage external communications within the sports marketing and media landscape. You will help OM strategy teams with real-time marketplace insights, develop sports-focused sponsorships and multi-platform programs for clients, and coordinate with networks, leagues, and the client team.

The role requires strong communication, organization, and creativity, and offers a path to grow within Omnicom's

Qualifications

• 1+ years in sports marketing/media industry with understanding of TV media and sponsorship.
• Excellent written and verbal communication.
• Strong organizational skills to manage multiple deliverables.
• Creative thinker with ability to develop unique ideas and programs.

Responsibilities

• Program execution; implement cross-channel media and partnership activation.
• Track and value cross-channel media and sponsorship activation.
• Develop optimal media and sponsorship management processes.
• Support strategy teams with actionable insights across media channels.
• Liaise between client and Fan Connect and OM investment teams.

Skills

Sports marketing

Organized

Communication

Client services

Idea generation

Job description

Agency: Omnicom Media Job Function: Media Job Subfunction: Media Planning and Buying

Fan Connect is looking for an Analyst to provide internal strategic support and to manage external communication. This role will provide OM strategy teams with real-time marketplace insights to inform investment teams. The Analyst also leads in the development and implementation of sports-focused sponsorship and media strategies designed for clients to create customized multi-platform programs. Externally, Analysts manage relationships across the sports media and property marketplaces with the ultimate goal of maximizing partnership value.

• Passion for sports is a must; experience working within sports marketing and/or media landscape
• Highly organized, with the ability to manage multiple lines of communication and prioritize many simultaneous deliverables
• 1+ years in the sports marketing/media industry, with an understanding of TV media and sponsorship (features, integrations, etc.)
• Extremely strong communicator, both written and verbal – in person and on conference calls
• Creative thinker who has the ability to develop unique ideas, solutions, and programs
• Strong background in client services and account management, program development
• Assist with sports idea generation within agency team while facilitating client-facing sell-through
• Work with clients/networks/leagues to develop custom integrations or alter existing elements to fit within overall program
• Aid in determination of optimal asset mix + branding elements within sponsorship proposals
• Employ strategies and tactics across multi-platform partnerships that deliver on KPI’s

Program Execution

Implementation, tracking, and valuation of cross-channel media and partnership activation

Create and implement optimal media and sponsorship management process including timeline tracking and internal/external approvals

Support Strategy teams with actionable insights across media channels

Act as direct liaison between client and dedicated Fan Connect and dedicated OM investment teams

Maintain budget trackers and flowcharts for internal and client-facing reporting

Assist in Ad Hoc planning requests based on client briefs and new opportunities

$40,000-$75,000

To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.

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