Media Planning Associate

Drake Cooper; Boise (ID); On-site; USD 45,000 - 65,000; Full time

Benefits offered by this job

100% Employee Owned

Opportunity for Bonus

Paid Parking

401 (k) plan with a match

Agency-paid medical, life, and short-term disability insurance

Generous time off program

Job summary

Drake Cooper is seeking a Media Planning Associate in Boise, responsible for building and maintaining media plans that connect brands with audiences. The ideal candidate will have 1–3 years of experience, strong organizational skills, and proficiency in Excel.

This position offers a collaborative environment with opportunities for hands-on experience in media strategy and campaign execution. Benefits include employee ownership, paid parking, and a robust medical insurance package.

Qualifications

• 1–3 years of experience in advertising, media, marketing, or media sales.
• Strong organizational, project management, and communication skills.
• High attention to detail and ability to manage multiple projects.

Responsibilities

• Build and maintain media plans and strategies for clients.
• Conduct quality assurance reviews to ensure alignment with strategies.
• Coordinate project timelines and communication across teams.

Skills

Project management

Analytical mindset

Communication skills

Organizational skills

Proficiency in Excel/Google Sheets

Tools

Media research tools

Job description

Boise-Based Opportunity

This role is intended for candidates located in the Boise area. Team members are expected to be in the office Tuesday through Thursday each week.

Great media planning starts with great people. As a Media Planning Associate at Drake Cooper, you'll play an important role in helping our team develop and execute integrated media plans that connect brands with the right audiences. You'll partner with smart, supportive teammates across the agency, contribute to impactful client work, and gain hands‑on experience in media strategy, planning, and campaign execution. If you're organized, curious, and excited to grow your career in media, we'd love to meet you.

Responsibilities

• Build and maintain media plans, media flows, and campaign strategies for client initiatives.
• Own the organization and maintenance of planning documents, budget breakdowns, timelines, reconciliation sheets, and related materials.
• Conduct quality assurance reviews to ensure plans, placements, budgets, audiences, and tactics align with approved strategies.
• Assist with media research, audience insights, competitive analysis, benchmarks, and market trends.
• Coordinate project timelines, deliverables, and communication across Media, Account Services, Project Management, Analytics, Finance, and Buying teams.
• Track planning updates, approvals, campaign launches, and key milestones.
• Support budget pacing, documentation, and campaign organization throughout execution.
• Participate in planning, billing, and cross‑functional team meetings.
• Maintain organized planning resources, trackers, and shared documentation.
• Develop strong knowledge of media strategy, audience targeting, and channel planning best practices.
• Embrace AI‑powered tools to enhance efficiency, streamline workflows, and uncover insights while applying critical thinking, maintaining quality standards, and ensuring human oversight in all deliverables.

Qualifications

• 1–3 years of experience in advertising, media, marketing, media sales, or a related field.
• Strong organizational, project management, and communication skills.
• High attention to detail and ability to manage multiple projects simultaneously.
• Proficiency in Excel and/or Google Sheets.
• Comfortable working with budgets, timelines, and large data sets.
• Analytical mindset with strong problem‑solving skills.
• Interest in media strategy, consumer behavior, and advertising.
• Experience with media research tools or planning platforms is a plus.

Benefits

• 100% Employee Owned
• Opportunity for Bonus
• Paid Parking at our office locations
• 401 (k) plan with a match
• Agency‑paid medical, life, and short‑term disability insurance, along with options for vision, dental, additional life, and long‑term disability insurance
• A generous time off program, including family leaves and volunteer work
• Great clients!!

At Drake Cooper, we embrace differences in age, color, disability, ethnicity, family or marital status, gender identity or expression, language, national origin, physical and mental ability, political affiliation, race, religion, sexual orientation, socio‑economic status, veteran status, and other characteristics that make each of us unique. We are proud to be an Equal Opportunity Employer and celebrate a culture based on respect, diversity, and inclusion.