Media Planning and Campaign Manager

Bloomberg; New York (NY); On-site; USD 85,000 - 125,000; Full time

Job summary

Bloomberg Media is seeking a seasoned digital media planner to connect client objectives with cross-platform advertising capabilities. You will collaborate with Sales, Ad Operations and Client Services to develop and execute multi-channel campaigns across TV, digital, social and events.

The role requires 3+ years in digital media planning, strong analytics, and proficiency with Excel and PowerPoint. A dynamic, fast-paced environment offers growth and collaboration across a wide breadth of

Qualifications

• Minimum of 3 years of digital media planning experience at a publisher or agency.
• Knowledge of media planning principles, campaign performance metrics, and media buying processes.
• Familiarity with social media platforms, ad formats and performance levers.
• Strong analytical skills with data interpretation and presenting insights in PowerPoint or Google Slides.
• Proficiency in Excel including pivot tables and lookup functions (XLOOKUP).
• Experience with campaign management tools such as Google Ad Manager, Operative, DoubleVerify and Salesforce.
• Able to learn new tools quickly and work in a fast-paced environment.
• Excellent written and verbal communication, strong relationship-building with stakeholders.

Responsibilities

• Develop and understand Bloomberg Media’s audience and advertising products to create cross-platform plans.
• Collaborate with cross-functional teams to deliver strategic media plans aligned with client objectives.
• Use data and research tools to inform decisions and optimize campaigns.
• Process insertion orders accurately and coordinate campaign setup and handoff to post-sale teams.
• Partner with Sales, Ad Operations and Client Services to ensure plans meet KPIs and client needs.
• Monitor campaigns for insights to inform ongoing optimizations and client updates.
• Produce end-of-campaign reports showcasing results and learnings for renewals.
• Support monthly billing by coordinating with Sales, Ad Operations and Finance on queries.

Skills

Digital media planning

Cross-platform planning

Media analytics

PowerPoint

Excel

Pivot tables

XLOOKUP

Data interpretation

Time management

Communication

Stakeholder management

Adaptability

Attention to detail

Tools

Google Ad Manager

Operative

DoubleVerify

Salesforce

Google Sheets

Job description

Smarter, Faster, and as always - First. That's our philosophy. Bloomberg Media empowers global business leaders with breaking news, expert opinion and proprietary data distributed on every platform, across every time zone. Like our products and solutions- our teams are agile, dynamic, and innovative. We work hard, and we work fast - while keeping up the quality and accuracy for which we're known. It's what keeps us inventing and reinventing, all the time. Our culture is wide open, just like our spaces. We challenge each other. And through our countless volunteer projects, we help bring out the best in our communities as around us, too. You can do amazing work here. Work you couldn't do anywhere else. It's up to you to make it happen.

The Planning and Campaign Management team plays a pivotal role in connecting client objectives with Bloomberg Media’s cross-platform advertising capabilities. As strategic collaborators, we bring together creativity, data and product expertise to develop media solutions that deliver meaningful results for our clients. We are involved in the full campaign lifecycle, from plan creation through to execution and reporting, ensuring campaigns are delivered effectively and perform against defined KPIs. Success in this role requires adaptability, curiosity and a proactive mindset. We are looking for someone who thrives in a fast-paced, ever-evolving environment and is confident working across a broad suite of media channels, including TV & OTT video, digital display, social, audio, print and live events.

We'll trust you to:

• Develop a strong understanding of Bloomberg Media’s audience, platforms, advertising products, and targeting capabilities, and stay up to date with new offerings and product developments.
• Collaborate with cross-functional teams to create strategic and creative single or multi-platform media plans that are aligned with client objectives.
• Use proprietary and industry data and research tools to inform planning decisions.
• Process insertion orders (IOs) accurately and coordinate campaign set-up, ensuring a smooth handover to post-sale teams.
• Partner closely with Sales, Ad Operations and Client Services during the post-sale phase to ensure media plans are executed as intended, deliver against KPIs, and contribute to overall client success and retention.
• Monitor and analyze campaign results to uncover actionable and unexpected insights that inform ongoing optimizations and help Sales partners deliver timely, meaningful updates to clients.
• Produce compelling mid and end-of-campaign reports that showcase results, highlight key learnings and support client renewals.
• Support the monthly billing process by partnering with Sales, Ad Operations and Finance to resolve billing-related queries, including third-party IO reconciliation.
• Provide excellent customer service to both internal and external stakeholders.
• Use strong communication and time management skills to juggle multiple priorities effectively.
• Adapt and thrive in an evolving, fast-moving environment.

You'll need to have:

• A minimum of 3 years of digital media planning experience at a publisher or agency; cross-platform planning experience is preferred.
• A strong understanding of media planning principles, campaign performance metrics, and media buying processes.
• Familiarity with social media platforms, their ad formats and the key levers that influence performance.
• Strong analytical skills, with the ability to interpret data and present meaningful insights in clear, visually compelling formats using PowerPoint or Google Slides.
• Proficiency in Microsoft Excel and Google Sheets, including knowledge of pivot tables, lookup functions (e.g. XLOOKUP) and charts.
• Familiarity with campaign management tools such as Google Ad Manager, Operative, DoubleVerify and Salesforce.
• Technical aptitude to quickly learn and embrace new tools, systems and processes.
• A self-motivated, enthusiastic and detail-oriented mindset.
• Experience working in a fast-paced environment with frequent changes in priorities.
• Strong multi-tasking, time management and organizational skills.
• Strong problem-solving skills and a solutions-oriented approach.
• Excellent written and verbal communication skills.
• The ability to build and maintain strong professional relationships with internal and external stakeholders.