Media Planner, Integrated Media Planning

OMD; Burbank (CA); On-site; USD 60,000 - 70,500; Full time

Job summary

OMG23, the Omnicom Media Group agency dedicated to Disney, is seeking an Integrated Media Planner. You’ll own day-to-day campaigns across TV and digital, ensuring plans are smart, on budget, and well executed. Ideal for a candidate early in their media career who is curious, analytical, and ready to take ownership.

You will collaborate with internal teams, use analytics to optimize placements, and mentor junior staff while tracking timelines and client needs in a hybrid, Burbank-based role.

Qualifications

• Bachelor’s degree or relevant experience.
• 1+ years of media experience; integrated TV + Digital preferred.
• Working knowledge of media, marketing, and advertising fundamentals.
• Proficiency in Excel, Word and PowerPoint or Keynote.
• Familiarity with major measurement tools (Comscore, Nielsen, MRI/Simmons).
• Strong communicator with flexibility in fast-moving environments.

Responsibilities

• Help develop media strategies with internal teams.
• Plan and execute integrated campaigns across TV and digital channels.
• Use research and analytics tools to identify best media placements.
• Monitor competitive activity and flag key insights.
• Build client-facing decks that clearly explain strategy and tactics.
• Manage budgets, investments, and approval processes.
• Review schedules and buys to ensure alignment with goals.
• Support digital reporting with insights and optimization recommendations.

Skills

Excel

Word

PowerPoint

Analytical thinking

Strong communicator

Problem solving

Adaptable

Education

Bachelor’s degree or relevant experience

Tools

Comscore

Doubleclick

Kantar

MRI/Simmons

Nielsen

Prisma

R/F tools

Job description

Agency

Omd

Job Function

Media

Job Subfunction

Media Planning and Buying

Job Description

The Agency: OMG23 is the Omnicom Media Group agency dedicated to Walt Disney Studios, Disney+ and Disney’s multiple television networks. At OMG23, we have the privilege of partnering with Disney on the planning, buying and implementation of its integrated ad campaigns for some of the entertainment industry’s most iconic brands. Our Walt Disney Studios team works on titles that include a wide variety of blockbuster films distributed under the Walt Disney Studios, Marvel Studios, Lucasfilm, Pixar Animation Studios, Walt Disney Animation Studios, 20th Century, and Searchlight banners. We are also proud to be Disney’s Agency of Record for their premier television networks including ABC, ABC News, Disney Channels, Freeform, National Geographic and FX. We live movies and TV. If you do too, see below for an opportunity to join our team.

The Job

OMG23 | Disney Entertainment | Strategy

OMG23 is looking for an Integrated Media Planner to help bring media strategies to life across channels like TV and digital. You’ll be the day-to-day owner of assigned campaigns, making sure plans are smart, on budget, and executed correctly. This role is ideal for someone early in their media career who’s curious, analytical, and ready to take real ownership.

What You’ll Do

• Help develop media strategies alongside internal teams
• Plan and execute integrated campaigns across TV and digital channels
• Use research and analytics tools to identify the best media placements
• Monitor competitive activity and flag key insights
• Build client-facing decks that clearly explain strategy and tactics
• Manage budgets, investments, and purchase authorizations
• Review schedules and buys to ensure performance aligns with goals
• Support digital reporting with insights and optimization recommendations
• Coordinate with activation, traffic, and account teams to ensure smooth execution
• Manage and mentor junior team members on day-to-day tasks
• Track timelines, deliverables, and evolving client needs
• Stay up to date on media trends and vendor offerings

You Bring

• Bachelor’s degree or relevant experience
• 1+ years of media experience; integrated TV + Digital preferred
• Working knowledge of media, marketing, and advertising fundamentals
• Proficiency in Excel, Word and PowerPoint or Keynote
• Familiarity with tools like Comscore, Doubleclick, Kantar, MRI/Simmons, Nielsen, Prisma, and R/F tools
• Strong communicator (written and verbal)
• Flexible and adaptable in fast-moving environments
• Proactive problem-solver with sharp critical thinking

This is a hybrid role based in Burbank, CA. California: $60,000.00 - $70,500.00

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice

For US Job Seekers

It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.

California: $60,000.00 - $70,500.00