Media Planner

Karsh Hagan Madden; United States; Remote; USD 70,000 - 95,000; Full time

Benefits offered by this job

Competitive compensation

Medical, dental, vision benefits

401(k) with matching

Flexible PTO and holidays

Tools and technology provided

Job summary

Karsh Hagan Madden (KHM) is a national marketing agency seeking a Media Planner to execute omni-channel campaigns for clients across the United States. You’ll join a remote team of tourism marketing pros, coordinating with internal teams and clients to set up, optimize, and report on campaigns across radio, TV, print, and digital.

The role blends creative thinking with data-driven analysis, developing media plans, researching strategy, and collaborating with media buyers and creative teams.

Qualifications

• 3+ years of paid media experience (in-house or agency).
• Strong communication and a collaborative, positive attitude.
• Ability to manage multiple projects, prioritize tasks, and meet deadlines.
• Hands-on experience planning, launching, optimizing, and scaling paid campaigns.
• Love turning data into meaningful insights for internal teams and clients.

Responsibilities

• Develop strategic paid media recommendations, including targeting considerations, data implementation, tracking strategy, partner and placement selection, buying methodologies and optimizations.
• Oversee paid media strategy and analysis for assigned clients.
• Analyze campaign performance data, provide recommendations and implement optimizations.
• Join ongoing agency/vendor calls to discuss account performance, interpretation of data, and action plans based on findings.
• Responsible for overseeing budget pacing and tracking.
• Support in the creation of new campaigns and media briefs.
• Collaborate with the Media Buying team to execute placements and Creative team to ensure assets fit the specs and needs for placements.
• Contribute to monthly performance reporting and presentations.
• Serve as subject matter expert on current and emerging media platforms, trends and best.

Skills

Paid media

Communication

Project management

Data analysis

Spreadsheet proficiency

Tools

Google Sheets

Excel

Job description

About KHM

Karsh Hagan Madden (KHM) is an independent marketing agency formed through the merger of Karsh Hagan and Madden Media with 5 decades of creative and strategic legacy with 1 unified shop!

We blend bold storytelling with precision media, PR, geospatial targeting, and observation-led strategy to help brands close the gap between how they are seen and how they are felt. Madden built our reputation in destination marketing and tourism. Karsh has spent years building brands in healthcare, banking, higher education, and retail alongside it. Together, we believe the strongest brands build communities, and our goal is to differentiate them in a world where consumers want something that means something to them.

Find out more at https://khm.agency/

About You

You are a strategic multitasker who thrives at the intersection of creative intuition and data-driven analysis. You know your way around the foundational digital tactics and maybe you've even dabbled in OOH, print, or broadcast buys. But what really sets you apart? Your curiosity and drive. You're not just keeping up with the ever-changing media landscape-you're eager to navigate it, experiment with it, and find new ways to make it work for our clients.

Marketing fascinates you. Why do some campaigns stick while others fall flat? How do audiences engage, and what makes them take action? You love diving into the details, optimizing for performance, and uncovering insights that push campaigns to the next level. And lucky for you, you'll be surrounded by a team that's just as nerdy about marketing as you are.

About the Job

We're looking for a Media Planner to help execute high-performing, omni-channel campaigns for clients across the country. You'll be part of a remote team of tourism marketing pros, working closely with internal teams and clients to make sure campaigns are set up for success, optimized for performance, and delivering real results.

The Media Planner combines creative thinking with factual analysis to develop appropriate strategies to ensure campaigns reach their target audiences as effectively as possible. Managing multiple clients and campaigns, the Media Planner creates and monitors a paid media strategy within each client's budget to give maximum exposure through the entire media spectrum: radio, television, print, and digital.

This is a role for someone who's equally comfortable working independently and collaborating with a team. You know how to take feedback and turn it into better work, and you're eager to keep growing as a well-rounded marketer. Day to day, you'll be developing comprehensive media plans, researching and aligning media strategy to target audiences, collaborating with the media buying team to execute placements, analyzing performance, and sharing insights that shape future strategies.

What You'll Be Doing

• Develop strategic paid media recommendations, including targeting considerations, data implementation, tracking strategy, partner and placement selection, buying methodologies and optimizations


• Oversee paid media strategy and analysis for assigned clients


• Analyze campaign performance data, provide recommendations and implement optimizations


• Join ongoing agency/vendor calls to discuss account performance, interpretation of data, and action plans based on findings


• Responsible for overseeing budget pacing and tracking


• Support in the creation of new campaigns and media briefs


• Collaborate with the Media Buying team to execute placements and Creative team to ensure assets fit the specs and needs for placements


• Contribute to monthly performance reporting and presentations


• Serve as subject matter expert on current and emerging media platforms, trends and best


• Traveling approx once every other month

What You Need to Succeed

• 3+ years of paid media experience (in-house or agency)


• Strong communication skills and a collaborative, positive attitude


• Ability to manage multiple projects, prioritize tasks, and meet deadlines


• Hands-on experience planning, launching, optimizing, and scaling paid campaigns .


• A love for spreadsheets (we use Google Sheets, but if you're an Excel pro, you'll do just fine)


• Passion for turning data into meaningful insights for internal teams and clients


• Top-notch organizational skills and the ability to juggle multiple campaigns at once


• Travel and tourism experience is a plus, but not required

Don't Meet Every Requirement?

That's okay! At Karsh Hagan Madden, we believe diverse backgrounds, perspectives, and experiences make us stronger. If this role excites you but your skillset doesn't line up perfectly with the qualifications above, we still want to hear from you. Who knows-you might bring something to the table we didn't even know we needed.

Perks & Benefits

• Competitive compensation.


• Medical, dental, vision, and additional benefits to support you and your family.


• 401(k) with Traditional and Roth options, plus a company match.


• Flexible PTO and paid holidays.


• The tools and technology you need to do your best work.

Come for the Work. Stay for the People

• At Karsh Hagan Madden, we're passionate about doing great work-and having fun while we do it. Here's what you can expect:


• A supportive team that's invested in your success.


• Opportunities to grow through mentorship, professional development, and meaningful new challenges.


• A collaborative culture where curiosity, creativity, and fresh ideas are always welcome.


• The chance to make an impact, contribute your unique perspective, and help shape great work.


• A workplace that values who you are, the ideas you share, and your potential to grow.

About the Interview Process

We like to keep it simple and transparent. Here's what the process may look like:

Round 1: A friendly chat with our Recruiter to get to know you and share more about the role.

Round 2: An interview with some of the awesome teammates you'll collaborate with.

Round 3: A conversation with the Team Lead(s) to dive deeper into the role and team fit.

Note: Depending on the position, there might be a small assignment along the way to showcase your skills and creativity. Don't worry-we'll let you know in advance!

Heads up: At this time, we do not offer Visa sponsorship or relocation services.

KHM is an Equal Opportunity Employer.

#LI-REMOTE