Junior Media Planner

Moroch; Dallas (TX); Hybrid; USD 55,000 - 90,000; Full time

Benefits offered by this job

Hybrid work

Medical, dental, and vision coverage

401(k) with company match

Generous PTO and holidays

Wellbeing resources

Fitness reimbursement

Parental and child-bonding leave

Job summary

Moroch is seeking a detail-oriented media planning support role in Dallas to help develop and maintain planning materials, reports, and documents that keep campaigns organized and accurate. You will gather audience, market, and competitive data, update planning systems, and monitor pacing, delivery, and budget utilization to ensure alignment with client objectives.

You will collaborate with planners, buyers, vendors, and internal teams to confirm readiness, resolve discrepancies, and support

Qualifications

• Media coursework or internship in media planning, research, digital advertising, analytics, or marketing communications.
• Bachelor's degree in marketing, advertising, communications, business, or related field, or equivalent experience.
• Experience/support across two or more paid media channels with documented planning, trafficking, reporting, budgeting, or vendor coordination.
• 0-2 years in media, advertising, marketing, or agency support roles with involvement in planning and reporting.
• Employer/vendor/industry training in media planning tools, billing workflows, ad operations, or quality control acceptable.
• Current entry-level certifications in Google Ads/Analytics or equivalent are a plus but not required.

Responsibilities

• Develop media planning support materials and keep plans, flowcharts, budget trackers, and records accurate and organized.
• Gather audience, market, and competitive data to support planning analyses.
• Enter and maintain data in planning tools, pacing reports, and media systems.
• Coordinate with planners, buyers, vendors, and internal teams to ensure campaign readiness and launch timelines.
• Monitor campaign pacing, delivery, and budget utilization and communicate issues to teams.
• Assist with invoice verification, billing documentation, reconciliation, and budget tracking.
• Prepare campaign summaries, delivery reports, and client-ready materials for stewardship and post-campaign reporting.
• Develop foundational knowledge of media planning principles and stay updated on industry trends.

Skills

Analytical Thinking

Effective Communication

Problem Solving

Adaptability

Precision & Accuracy

Accountability & Follow Through

Priority Setting

Continuous Learning

Functional & Technical Knowledge

Technology Readiness

Teamwork & Collaboration

Education

Bachelor's degree in Marketing/Advertising/Communications or related field

Tools

Google Ads

Google Analytics

Job description

About The Role

This role supports the development and execution of media plans by preparing and maintaining essential planning materials, campaign documentation, flowcharts, budget trackers, and reporting tools that keep work organized and accurate. The position gathers audience, market, and competitive data, updates planning systems, and monitors campaign pacing, delivery, and budget utilization to help ensure media activity aligns with approved strategies and client objectives. This role also coordinates with planners, buyers, vendors, and internal teams to confirm campaign readiness, resolve discrepancies, and support billing, reconciliation, and proof-of-performance requirements. Through strong attention to detail, adherence to process standards, and continued learning of media planning fundamentals, the job contributes to reliable campaign execution, operational efficiency, and high-quality client deliverables.

Dallas, TX

About The Role

This role supports the development and execution of media plans by preparing and maintaining essential planning materials, campaign documentation, flowcharts, budget trackers, and reporting tools that keep work organized and accurate. The position gathers audience, market, and competitive data, updates planning systems, and monitors campaign pacing, delivery, and budget utilization to help ensure media activity aligns with approved strategies and client objectives. This role also coordinates with planners, buyers, vendors, and internal teams to confirm campaign readiness, resolve discrepancies, and support billing, reconciliation, and proof-of-performance requirements. Through strong attention to detail, adherence to process standards, and continued learning of media planning fundamentals, the job contributes to reliable campaign execution, operational efficiency, and high-quality client deliverables.

What You'll Do

• Develop media planning support materials — Assist in the preparation and maintenance of media plans, flowcharts, authorization documents, budget tracking tools, and campaign records. Ensure planning materials are accurate, current, and organized so planners, buyers, and account teams can execute campaigns efficiently.
• Compile audience, market, and competitive data — Gather audience insights, market information, media consumption data, and competitive intelligence from approved sources to support planning analyses and help identify opportunities relevant to client objectives and local market conditions.
• Maintain planning and reporting systems — Enter, update, validate, and organize information within planning tools, spreadsheets, flowcharts, pacing reports, and media systems. Help ensure campaign data remains accurate, accessible, and aligned with approved plans and documentation standards.
• Support campaign execution and readiness — Partner with planners, buyers, vendors, and internal teams to confirm campaign requirements, creative assets, approvals, specifications, and launch timelines are complete and ready for execution. Escalate risks, delays, or missing information promptly.
• Monitor campaign pacing and delivery — Track campaign delivery, timing, budget utilization, and key milestones against approved plans. Identify underdelivery, overdelivery, scheduling concerns, or reporting discrepancies and communicate findings to planners and partner teams for resolution.
• Support media budget stewardship — Assist with invoice verification, billing documentation, reconciliation support, and budget tracking activities. Compare vendor charges and supporting records against approved plans and elevate discrepancies to help maintain financial accuracy and accountability.
• Assist with reporting and client deliverables — Prepare campaign summaries, delivery reports, proof-of-performance documentation, presentation materials, and other supporting resources used in client communications, stewardship meetings, and post-campaign reporting.
• Develop media planning expertise and industry awareness — Develop foundational knowledge of media planning principles, audience strategy, channel capabilities, campaign measurement, and integrated communications through training, observation, and participation in planning activities. Apply new knowledge and industry trends to assigned responsibilities while preparing for increased planning ownership.
• Values Leadership — Demonstrate and reinforce Moroch's values of Humanity, Diversity, Integrity, Tenacity, and Curiosity through collaboration, learning, accountability, responsiveness, and professional conduct.

Role-based Skills

• Campaign Pacing Analysis
• Media Budget Reconciliation
• Audience Research
• Spreadsheet Management
• Insertion Order Management
• Media Reporting
• Documentation Management
• Data Quality Control
• Campaign Coordination
• Planning Systems Management
• Media Planning Support
• Uphold our agency values — Humanity. Diversity. Integrity. Tenacity. Curiosity.

Core Skills

• Client Focus
• Effective Communication
• Analytical Thinking
• Problem Solving
• Adaptability
• Precision & Accuracy
• Accountability & Follow Through
• Priority Setting
• Continuous Learning
• Functional & Technical Knowledge
• Technology Readiness

Leadership Skills

• Teamwork & Collaboration

Qualifications

• Media Coursework — Academic coursework, internship work, or documented training in media planning, media research, digital advertising, analytics, or marketing communications is preferred because the role requires immediate support of planning documents, reporting tools, and channel coordination across broadcast, digital, and out-of-home media.
• Relevant Degree — Bachelor's degree in marketing, advertising, communications, business, or a closely related field, or equivalent training and experience that demonstrates foundational knowledge of paid media, audience analysis, and campaign coordination.
• Multi Channel Support — Demonstrated experience supporting work across two or more paid media channels such as digital, broadcast, audio, print, or out-of-home, with evidence of maintaining accurate documentation, meeting deadlines, and escalating delivery or billing issues appropriately.
• Planning Experience — 0-2 years of experience in media, advertising, marketing, or agency support roles, including internships, with verifiable involvement in campaign planning, trafficking, reporting, budget tracking, or vendor coordination.
• Agency Training — Completion of employer, vendor, or industry training in media planning tools, billing workflows, ad operations, or campaign quality control is acceptable formal credential evidence when it can be verified and directly supports execution accuracy in junior media planning work.
• Platform Credentials — Current entry-level certifications in relevant advertising or analytics platforms, such as Google Ads, Google Analytics, or equivalent media training, may be used as supplemental evidence of readiness to work in planning and reporting systems but are not required if comparable hands-on experience is documented.

What You’ll Find At Moroch

We're committed to creating an environment where people can do great work and build meaningful careers. Eligible employees have access to a comprehensive benefits program including:

• Medical, dental, and vision coverage
• 401(k) with company match
• Generous PTO, paid holidays, and give back time for volunteering
• Hybrid work
• Mental health and wellbeing resources
• Fitness reimbursement
• Paid parental and child-bonding leave

About Moroch

At Moroch, we believe that local changes everything. We unearth specificity from local culture to create impact at scale for regional, national and multi-location brands. We anchor every decision in business insights, unleashing our teams to develop relentlessly fresh creative and intentional media strategies that change behaviors. Every solution we create closes the proximity gap, helping brands get closer to consumers and communities. Moroch is a proudly independent agency dedicated to helping franchisees and local marketers drive business results. Visit moroch.com to learn more about our clients and current work.

Equal opportunity statement

This job description reflects the general details considered necessary to describe the principal functions of the job. It shall not be construed as a detailed description of all work requirements, nor is it intended to be an exhaustive list of responsibilities and duties necessary to perform the job. Moroch is an Equal Opportunity Employer.

Travel Requirements

Travel may be required for this position, up to approximately 10% of the time.