Media Planner

Riseandshineandpartners; Minneapolis, Northern (MN, KY); Hybrid; USD 60,000 - 90,000; Full time

Job summary

Rise and Shine Minneapolis is seeking a Media Planner to blend analytical thinking, creativity, and collaborative energy to shape and execute media plans for our clients. You will collaborate with clients and internal teams to understand goals, develop comprehensive media plans, and stay ahead of industry trends while coordinating offline media buys across TV, radio, OOH, and print.

Responsibilities include researching audiences, issuing and evaluating RFPs, trafficing buys, managing monthly

Qualifications

• Bachelor’s degree in media, marketing, or related field preferred.
• 2-3 years of experience in digital media planning and buying.
• Experience with 3rd party syndicated research resources (i.e. ComScore, Nielsen, eMarketer) is a plus but not required.

Responsibilities

• Collaborate with clients and internal teams to understand business goals, target audiences, and campaign objectives.
• Develop comprehensive media plans that align with client strategies.
• Research & Insights: Conduct audience & media research using syndicated tools to uncover consumer behaviors and media consumption habits.
• Media Buying: Plan and execute media buys across various offline channels, including linear TV, Radio, OOH, Print, etc
• RFP: Experience issuing and evaluating partner RFPs to bring forward the best opportunities to meet campaign goals.
• Campaign Execution: Able to set up and traffic media buys with offline media partner
• Billing: Lead the monthly billing reconciliation process, able to manage Associate Media Planner in the process
• Cross Discipline Collaboration: Work as part of the media team to contribute to media strategies and plans.
• Stay Informed: Stay up-to-date with industry trends, emerging technologies and best practices to ensure our campaigns remain cutting-edge.

Skills

Detail-oriented

Organizational skills

Initiative

Collaboration

Budget management

Education

Bachelor’s degree in media, marketing, or related field

Tools

ComScore

Nielsen

eMarketer

Job description

The Media Planner’s primary focus will be to bring a blend of analytical thinking, creativity, and collaborative energy to help shape and execute media plans for our clients.

Responsibilities

• Collaborate with clients and internal teams to understand business goals, target audiences, and campaign objectives.
• Develop comprehensive media plans that align with client strategies.
• Research & Insights: Conduct audience & media research using syndicated tools (e.g., YouGov, Media Radar, or similar platforms) to uncover consumer behaviors and media consumption habits.
• Media Buying: Plan and execute media buys across various offline channels, including linear TV, Radio, OOH, Print, etc
• RFP: Experience issuing and evaluating partner RFPs to bring forward the best opportunities to meet campaign goals.
• Campaign Execution: Able to set up and traffic media buys with offline media partner
• Billing: Lead the monthly billing reconciliation process, able to manage Associate Media Planner in the process
• Cross Discipline Collaboration: Work as part of the media team to contribute to media strategies and plans.
• Stay Informed: Stay up-to-date with industry trends, emerging technologies and best practices to ensure our campaigns remain cutting-edge.

Core Competencies

• Training and mentoring Assistant Media Planners on foundational processes
• RFPing, buying and executing buys with offline media
• Detail-oriented with strong organizational skills
• Demonstrates initiative (proactive and responsive)
• Identifies, analyzes and solves problems
• Collaborates well with strategy and creative partners
• Ability to manage and maintain budgets, billing and media authorizations

Qualifications

• Bachelor’s degree in media, marketing, or related field preferred
• 2-3 years of experience in digital media planning and buying
• Experience with 3rd party syndicated research resources (i.e. ComScore, Nielsen, eMarketer) is a plus but not required

What we expect of each other

• Embrace our company values by seeing challenges as opportunities, welcoming diverse ideas and perspectives, creating new futures, and celebrating our successes.
• Build and maintain positive relationships with clients and colleagues.
• Accept direction openly and demonstrate a willingness to grow and learn.
• Take pride in our work by meeting deadlines and holding ourselves accountable.
• Bring a positive, solution-oriented attitude to the office each day.
• Mentor and support the growth of teammates who can benefit from our experience and perspective.
• Show interest in and contribute to the financial success of the agency, including understanding how our individual roles support Rise and Shine’s overall financial health.