Media Planner

Publicis Groupe Holdings B.V; Boston (MA); On-site; USD 60,800 - 89,600; Full time

Benefits offered by this job

Medical coverage

401K

Flexible time off

Job summary

Publicis Groupe Holdings B.V is looking for a Media Planner in Boston, Massachusetts. This role requires strategic thinking, collaboration with media leadership, and the ability to build strong client relationships. The ideal candidate will have a four-year degree and two to four years of experience in media planning or account management.

The position offers a salary range of $60,800 - $89,600 annually and an inclusive benefits package. Responsibilities include developing media strategies and analyzing campaign performance, among others.

Qualifications

• Two to four years of experience as a media assistant, planner, or account manager.
• Strong understanding of digital media strategy and execution.
• Excellent written and verbal communication skills.

Responsibilities

• Develop strategic media approaches and collaborate with media leadership.
• Strengthen client relationships and provide actionable recommendations.
• Analyze campaign results to identify optimization opportunities.

Skills

Media planning

Digital media landscape

Client relationship management

Analytical skills

Presentation skills

Education

Four-year college degree

Tools

Media research tools

Generative AI tools

Job description

Overview

We’re looking for a quick‑thinking, media‑savvy Media Planner to support the team with smart strategic thinking, strong client partnership, and disciplined global media planning.

You’ll be a go‑to resource on the global side of the account, partnering closely with media leadership, regional teams, data and analytics leads, and clients to deliver thoughtful POVs, clear recommendations, and high‑quality work.

Responsibilities

• Partnering with media leadership to develop strategic media approaches, best practices, and thought leadership that help clients understand how media & digital marketing can achieve and exceed business objectives.
• Building a deep understanding of the client’s business, products or service, consumers, competitors, and marketing objectives, including sales, market share, and category dynamics.
• Strengthening client relationships by asking smart questions, leading insightful real‑time dialogue, and becoming a trusted day‑to‑day resource for clients and internal partners.
• Working closely with regional agency leads and clients to streamline campaign processes and support global media collaboration across annual planning, competitive reporting, performance highlights, and dashboard management.
• Creating clear, dependable communications across teams and departments, including actionable briefs, polished presentations, and organized client‑ready materials.
• Presenting work confidently and persuasively, with the ability to connect media recommendations back to client objectives and broader business priorities.
• Analyzing campaign results in partnership with regional teams and data and analytics leads to identify key learnings, optimization opportunities, and concise, actionable recommendations.
• Evaluating the evolving media and marketing landscape, using research tools, performance data, and category intelligence to inform smart media recommendations and campaign development.
• Helping clients socialize and champion strong work within their organization and, when appropriate, across the broader marketplace.

Qualifications

• Four‑year college degree with two to four years of experience as a media assistant, media planner, or account manager, with meaningful exposure to media strategy, planning, and campaign execution.
• Strong understanding of the digital media landscape, including media planning and buying processes, emerging platforms, industry trends, and how brands can adapt to change.
• Comfort in client‑facing environments, including leading meetings, managing projects, developing presentations, and communicating recommendations clearly and confidently.
• Excellent written, verbal, and presentation skills, with the ability to translate client objectives into clear media strategies, compelling POVs, and polished client‑ready materials.
• Strong analytical and strategic thinking skills, with the ability to translate data, campaign performance, research, and client feedback into actionable insights and recommendations. Should be comfortable cleaning, pivoting, and querying raw data inputs.
• Working knowledge of advertising and direct marketing performance metrics, media research tools, and how to apply them to planning, reporting, optimization, and strategic decision‑making.
• Highly organized and proactive, with strong time management skills and the flexibility to adapt quickly as client needs, priorities, and timelines evolve.
• Collaborative team player who can build strong working relationships across clients, agency partners, regional teams, data and analytics leads, and internal departments.
• Willingness to travel as needed.
• Familiarity with prompt‑based interaction and commonly used generative AI tools, such as ChatGPT, Google Gemini, DALL·E, or Midjourney, is a plus for ideation, research, and content generation.

Compensation

Compensation Range: USD $60,800.00 - USD $89,600.00 Annually.

Benefits

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

Accommodation

If you require accommodation or assistance with the application or onboarding process specifically, please contact [e-mail].

EEO Statement

All your information will be kept confidential according to EEO guidelines.