Planner, Strategy

Publicis Groupe; New York (NY); On-site; USD 54,000 - 80,000; Full time

Benefits offered by this job

Medical coverage

Dental

Vision

401K

Parental and family care leave

Job summary

Zenith, part of Publicis Groupe, is seeking a Planner, Strategy to support day-to-day media planning and strategy for our client. You will assist a team in the development, execution, and stewardship of media plans and report directly to the Supervisor/AMD, Strategy.

The ideal candidate has a Bachelor’s degree in Marketing or related field, 1+ years in media planning, and agency experience is preferred. You will work with cross-channel media and use tools such as Nielsen, Kantar, or comScore to

Qualifications

• BA/BS in Marketing, Advertising or related field.
• 1+ years of experience in media planning.
• Agency experience preferred.
• Proficiency with media and analytics tools and platforms.
• Strong written and verbal communication; client-facing skills.
• Ability to learn new software quickly and work under tight deadlines.

Responsibilities

• Contribute to development and execution of media strategy for the client.
• Develop media strategies and recommendations under supervision.
• Present media plans and maintain plans with objectives and budgets.
• Analyze reports and competitor data to inform media schedules.
• Prepare budgeting flows and buying specs for the team and buyers.
• Review media buys for proper execution and vendor negotiation guidance.

Skills

Media planning

Agency experience

Cross-channel media

Client presentation

Detail-oriented

Education

Bachelor's degree in Marketing/Advertising

Tools

Microsoft Suite

Nielsen Suite

Kantar

IMS

Flowchart Software

R/F and Optimization Software

comScore

MRI/GfK

Job description

Company description

Zenith is one of Publicis Groupe’s largest media agencies, spanning 95 markets globally with US offices in New York, Burbank, Chicago, Atlanta and Detroit. For more than 30 years, we have been at the forefront of media, helping to evolve and reshape the industry. We are highly regarded as a true agency partner by many high-profile brands for our expertise across numerous categories and wide range of capabilities that are unparalleled in the industry. Clients hire us for our track record of excellence in strategic planning, investment, and measurement. We also have specialist offerings, including content, commerce, multicultural and future-proofed data capabilities.

Overview

We are currently looking for a Planner, Strategy to support the day-to-day Media Planning and Strategy functions for our client. This person will assist a team in the development, execution, and stewardship of media plans for client’s business and report directly to the Supervisor/AMD, Strategy.

Responsibilities

• Responsible for contributing to the development of and executing strategy for the functional area
• Develop media strategy and recommendations under supervisor guidance
• Present media plans and provide plan maintenance including objectives/strategies and updates
• Maintain stewardship of reports including competitive analysis using Strategy software to assess media schedules of competitors, interpret data and draw conclusions
• Prepare flowcharts and budgets for media plan development and maintenance
• Prepare and issue buying specs and guidelines to buyers including delivery goals and budgets for use in negotiations
• Review and verify media buys to ensure proper execution
• Meet with vendor community to analyze value and applicability of media channels for client media plan

Qualifications

• B.A. or B.S., preferably in Marketing, Advertising, or related field
• 1+ years of experience in media planning
• Agency experience highly preferred
• Preferable Computer Skills/Software Knowledge: Microsoft Suite, Nielsen Suite, Kantar, IMS, Flowchart Software, R/F and Optimization Software, Social Tracking tools, comScore, Prisma, Mbox, MRI/GfK, GWI
• Basic knowledge of all cross-channel media, with a drive for curiosity and passion for the client’s business
• Demonstrate the ability to learn new propriety software and process quickly and proficiently
• Solid written and verbal skills, with ability to present to clients, maintain client correspondence and internal documentation
• Detail-oriented, good follow-through, able to multi-task, and work well under tight deadlines in a fast-paced environment
• Meet client and internal deadlines and obligations
• Manage projects, resources, stakeholders, and participants
• Be a resource to others in the resolution of complex problems/issues

Additional information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive.

• medical coverage
• dental
• vision
• disability
• 401K
• parental and family care leave
• family forming assistance
• tuition reimbursement
• flexible time off

If you require accommodation or assistance with the application or onboarding process specifically, please contact [e-mail].

All your information will be kept confidential according to EEO guidelines.

Compensation Range: USD $53,960.00 - USD $79,794.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 9/28/2026.