Media Outreach Specialist

Prnews; Miami (FL); Remote; USD 55,000 - 85,000; Full time

Benefits offered by this job

Competitive compensation

Paid vacation

Flexible working hours

Employee referral bonus program

Career growth opportunities

Job summary

A global content marketing platform is seeking a Media Outreach Specialist in Miami. This role involves optimizing outreach operations, managing media partnerships, and utilizing automation tools for efficiency. Candidates should have experience with SEO tools and a strong understanding of the digital media landscape. Competitive compensation and opportunities for career growth are offered.

Qualifications

• 1-3 years of similar professional experience.
• Native or bilingual English level.
• Hands-on experience with tools like GMass, Snov.io, or similar.
• Understanding of technical and content audits (a plus).
• Experience working with CMS platforms and AI tools.
• Ability to analyze backlink profiles and competitor link strategies.
• Proficiency in building contact databases and executing email outreach campaigns.
• Native or bilingual English level.
• Confident use of Google Sheets, including formulas and text functions.
• Hands-on experience with tools like GMass, Snov.io, or similar (a plus).

Responsibilities

• Streamline and automate media database management.
• Build and launch high-performing outreach campaigns.
• Track campaign performance and implement improvements.
• Optimize and scale communication workflows with publishers and media partners.
• Use automation tools to enhance outreach efficiency.
• Track campaign performance, report on key metrics, and implement continuous improvements.

Skills

Data-driven approach

SEO knowledge

Analytical skills

Database management

Communication skills

English proficiency

Research & data tools

Automation tools

Tools

Ahrefs

Screaming Frog

Google Sheets

GMass

GMass

Snov.io

Job description

Miami, United States | Posted on 10/22/2025

PRNEWS.IO is a global content marketing platform that connects brands with media outlets worldwide. Headquartered in Northern Europe, we help companies across Europe, the US, and Asia gain media exposure while enabling publishers to monetize their content.

Our team operates with startup agility, international mindset, and shared values of ambition , innovation , credibility , and cooperation . We’re growing fast - and we’re looking for professionals who want to grow with us.

Job Description

About theRole

We’re looking for a proactive, data-driven Media Outreach Specialist to join our growing team. In this role, you’ll sit at the intersection of media, SEO, and digital communications, helping us scale our outreach operations, expand media partnerships, and optimize content distribution globally.

This is an excellent opportunity for someone who understands how the digital media landscape works, enjoys research and analytics, and loves using tools, data, and automation to drive measurable growth.

WhatYou’ll Do

• Streamline and automate the process of collecting and managing media databases
• Identify relevant web resources and evaluate them using key SEO metrics (Domain Rating, traffic, topical relevance)
• Build targeted contact lists and launch high-performing outreach campaigns
• Optimize and scale communication workflows with publishers and media partners
• Use automation tools to enhance outreach efficiency
• Track campaign performance, report on key metrics, and implement continuous improvements

Requirements

• 1-3 years of similar professional experience
• Experience with Ahrefs or Serpstat
• Familiarity with Screaming Frog, Netpeak Spider, or similar SEO tools
• Understanding of technical and content audits (a plus)
• Experience working with CMS platforms and AI tools
• Ability to analyze backlink profiles and competitor link strategies
• Proficiency in building contact databases and executing email outreach campaigns
• Native or bilingual English level
• Confident use of Google Sheets, including formulas and text functions
• Hands‑on experience with tools like GMass, Snov.io, or similar (a plus)
• Remote‑first role (U.S.-based, Miami preferred)
• Competitive compensation, aligned with experience and performance
• Collaborative international team with a focus on innovation and learning
• Career growth opportunities and skill development support
• Employee referral bonus program
• Paid vacation and flexible working hours