Marketing/Social Media Manager

Arrow BI; Town of Weston (WI); Presencial; USD 60.000 - 80.000; Jornada completa

Descripción de la vacante

A leading Cyber Intelligence firm is seeking a creative Marketing and Social Media Manager in Weston, Wisconsin. This pivotal role focuses on enhancing brand presence and engaging audiences through innovative strategies. Responsibilities include developing social media strategies, creating engaging content, and managing local marketing efforts. Ideal candidates will have expertise in digital marketing, excellent communication skills, and proficiency in tools like Google Analytics. Join a dynamic team shaping the future of tech-focused industries.

Formación

• Proven expertise in digital marketing, including social media management.
• Strong understanding of digital marketing principles and SEO.
• Excellent written and verbal communication skills.

Responsabilidades

• Develop comprehensive social media strategies to increase brand awareness.
• Create, curate, and manage engaging content aligning with our brand voice.
• Analyze performance metrics and optimize strategies.

Conocimientos

Digital marketing expertise

Social media management

Content creation

Analytical skills

Proficiency in Adobe Illustrator

Understanding of SEO

Excellent communication skills

Herramientas

Google Analytics

Hootsuite

Descripción del empleo

Weston, United States | Posted on 03/21/2025

Leading Cyber Intelligence firm in South Florida, seeking a creative and tech-savvy Marketing and Social Media Manager to join a dynamic team. This role is pivotal in enhancing brand presence, engaging audiences, and driving traffic through innovative strategies tailored to high-end, tech-driven industries.

This role is responsible for overseeing social media accounts, creating content, and managing local South Florida marketing efforts such as sponsorships and events.

Responsibilities

• Develop and execute comprehensive social media strategies across various platforms to increase brand awareness and engagement.
• Create, curate, and manage engaging content (images, video, written) that aligns with our brand voice and marketing goals.
• Monitor social media channels for trends, insights, and audience engagement; respond promptly to comments and messages.
• Collaborate with the marketing team to integrate social media campaigns with overall marketing initiatives.
• Analyze performance metrics using tools like Google Analytics and Hootsuite to measure success and optimize strategies.
• Stay up-to-date with the latest industry trends, tools, and best practices in social media marketing.
• Manage advertising campaigns on social media platforms to promote products or services effectively.
• Design and/or coordinate with graphic designers for visual content creation that enhances posts.
• Manage local South Florida marketing efforts, including sponsorships and events.

Requirements

• High level of professionalism, business acumen, and confidentiality needed to work in high-end, privacy-driven, and tech-centered industries.
• Proven expertise in digital marketing, including social media management, content creation, and analytics.
• Ability to keep up with and quickly learn the latest AI tools and technology used for marketing and design purposes.
• Proficiency in photography and graphic design with experience in Adobe Illustrator or similar software.
• Strong understanding of digital marketing principles including SEO, e-commerce strategies, and public relations tactics.
• Familiarity with social media management tools for scheduling posts and analyzing performance.
• Excellent written and verbal communication skills with the ability to create compelling content tailored for different audiences.
• Strong technical aptitude with a deep understanding of trends in high-end and tech-focused industries.
• Analytical skills to interpret campaign data and optimize strategies, including proficiency with web analytics tools (e.g., Google Analytics).
• Experience in advertising on various digital platforms is a plus.
• Ability to work collaboratively in a team environment while also being self-motivated.
• Experience working within the South Florida market is preferred.