Media Manager

Driven Brands Inc.; North Carolina; On-site; USD 77,000 - 137,000; Full time

Benefits offered by this job

Health and wellness benefits

Paid time off

Holiday pay

Job summary

Driven Brands is seeking a Media Manager in North Carolina to oversee paid media campaigns, ensure accurate launches, and optimize performance. You will collaborate with brand teams, agencies, and analytics to drive campaign success and deliver measurable results.

The role focuses on execution quality, QA, budgeting, and cross-functional coordination, with opportunities to impact daily car volume through data-driven optimizations.

Qualifications

• 4–6+ years of experience in paid media, digital marketing, or media operations.
• Experience working with media agencies and digital advertising platforms (Google, Meta, programmatic, etc.)
• Experience working with analytics teams and performance dashboards
• Ability to manage multiple campaigns, timelines, and operational details simultaneously
• Strong analytical mindset with the ability to translate data into actionable optimizations
• Excellent cross-functional collaboration and communication skills
• High attention to detail and commitment to operational accuracy
• Strong organizational and process orientation with comfort managing approvals and documentation.
• Bachelor’s degree required, MBA a plus.

Responsibilities

• Influence and work between media agency and brand team to keep work moving forward, in support of the media strategy.
• Oversee day-to-day execution with media agencies to ensure campaigns launch accurately and on time.
• Manage campaign setup, trafficking, and implementation across paid media platforms.
• Conduct QA on media buys, targeting parameters, tagging, and creative rotations.
• Monitor budget pacing and delivery to ensure campaigns remain within spend targets.
• Identify and implement in-flight optimizations within guardrails.
• Maintain detailed documentation including media plans, campaign specs, timelines, and learnings.
• Track campaign performance against defined benchmarks and KPIs.
• Monitor in-flight results and flag performance trends, risks, and opportunities.
• Ensure budget pacing remains within thresholds (e.g., ±5%).
• Escalate performance issues or opportunities to the Director of Media.
• Develop weekly/monthly performance reporting with analytics teams.
• Partner with internal analytics and external agencies for reporting and insights.

Skills

Paid media

Digital marketing

Analytics

Cross-functional collab

Education

Bachelor’s degree

MBA

Tools

Google Ads

Meta Ads

Programmatic platforms

Job description

Company:Driven Brands

Driven Brands is North America's largest automotive services company with a portfolio of iconic brands including Take 5 Oil Change®, Meineke Car Care Centers®, Maaco®, 1-800-Radiator & A/C®, Auto Glass Now®, and CARSTAR®. Our vision is to fuel the pursuit with the simplest, most convenient, and most reliable car care experience.

Headquartered in Charlotte, NC, Driven Brands is more than a workplace. We're a launchpad — for careers, for dreams, and for people driven to do great things.

Every day, we fuel the pursuit — for our customers chasing life's moments, for our franchisees building lasting legacies, and for each other as we grow, lead, and succeed together.

Performance matters. We take pride in it. We own it. We show up for one another and for our communities.

Because at Driven Brands, we're not just fixing cars. We're building futures, unlocking potential, and fueling what's possible — together.

JOB DESCRIPTION

The Media Manager will be responsible for the tactical execution, performance monitoring, and operational management of paid media campaigns. This role ensures campaigns launch accurately, run efficiently, and deliver against performance benchmarks.

Working closely with the Brand teams, media agencies, analytics, CRM, and website teams, the Media Manager oversees campaign setup, pacing, optimization, and reporting. The role focuses on day-to-day campaign excellence, performance monitoring, and executional quality, while escalating risks and strategic opportunities to the Director of Media. This role is ideal for a media practitioner who can work cross-functionally to connect media data and performance to drive cars per day.

Core Focus Areas

• Media Campaign Implementation and Monitoring
• Media Processes and Documentation
• Cross-functional Internal and External Collaboration

Key Responsibilities

Campaign Strategy, Execution & Operations (30%)

• Influence and work between media agency and brand team to keep work moving forward, in support of the media strategy
• Oversee day-to-day execution with media agencies to ensure campaigns launch accurately and on time
• Manage campaign setup, trafficking, and implementation across paid media platforms
• Conduct quality assurance (QA) on media buys, targeting parameters, tagging, and creative rotations
• Monitor budget pacing and delivery to ensure campaigns remain within spend targets
• Identify and implement in-flight optimizations within established guardrails
• Maintain detailed documentation including media plans, campaign specs, timelines, and learnings

Performance Monitoring (20%)

• Track campaign performance against defined benchmarks and KPIs
• Monitor in-flight results and flag performance trends, risks, and opportunities
• Ensure budget pacing remains within acceptable thresholds (e.g., ±5%)
• Escalate performance issues, optimization opportunities, or operational risks to the Director of Media

Reporting & Insights (20%)

• Work with media analytics to develop and maintain weekly and monthly performance reporting across campaigns and channels
• Partner with internal analytics team and external agencies to support:
• Ensure reporting accuracy, completeness, and data quality KPI tracking and dashboard updates
• Performance insights
• Test design analysis and readouts

Cross-Functional Collaboration (30%)

• Ensure brand goals and direction are implemented by media agency
• Coordinate with the Website & SEO team on landing page performance, tracking implementation, and traffic quality signals
• Partner with Media ops on audience segmentation, suppression strategies, and retargeting usage
• Working with Media ops, ensure proper tagging, tracking, and audience integration across campaigns
• Maintain strong coordination with internal teams and agency partners to ensure operational alignment

Qualifications

• 4–6+ years of experience in paid media, digital marketing, or media operations
• Experience working with media agencies and digital advertising platforms (Google, Meta, programmatic, etc.)
• Experience working with analytics teams and performance dashboards
• Ability to manage multiple campaigns, timelines, and operational details simultaneously
• Strong analytical mindset with the ability to translate data into actionable optimizations
• Excellent cross-functional collaboration and communication skills
• High attention to detail and commitment to operational accuracy
• Strong organizational and process orientation with comfort managing approvals and documentation.
• Collaborative, accountable, and energized by execution.
• Bachelor’s degree required, MBA a plus.

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Position Location:

North Carolina

Compensation Range:

$76,700.00 - $136,900.00

Compensation Frequency:

Annual

Base pay offered may vary depending on actual location, job-related knowledge, skills, and experience. Supplemental pay types may include commissions or bonus incentives, depending on the role. Driven Brands offers a variety of health and wellness benefits including paid time off and holiday pay. Details regarding our benefits can be found here: https://www.drivenbrandsbenefits.com

Get early access to 50% of your earned wages at any time through our myFlexPay program.