Head of Media and Communications

Driven Brands Inc.; Clayton (NC); Remote; USD 70,000 - 110,000; Full time

Benefits offered by this job

Commissions or bonus incentives

Health and wellness benefits

Paid time off

Job summary

Driven Brands is North America;s largest automotive services company, with a portfolio including Take 5 Oil Change, Meineke, Maaco, 1-800-Radiator & A/C, Auto Glass Now, and CARSTAR. The Media Manager will lead tactical execution, performance monitoring, and operational management of paid media campaigns, ensuring campaigns launch accurately and deliver against benchmarks.

Collaborating with Brand teams, media agencies, analytics, CRM, and website teams, the role drives day-to-day campaign

Qualifications

• 4–6+ years of experience in paid media or digital marketing.
• Experience collaborating with media agencies and digital platforms.
• Strong analytics mindset and ability to translate data into optimizations.

Responsibilities

• Launch and optimize paid media campaigns to meet benchmarks.
• Monitor performance and report across channels.
• Collaborate with Brand, analytics, CRM, and website teams.
• Coordinate with media agencies on setup, trafficking, QA, and timing.
• Escalate risks and opportunities to Director of Media.
• Drive performance insights to increase cars per day.

Skills

Paid media management

Analytics & dashboards

Cross-functional collaboration

Communication skills

Agency collaboration

Education

Bachelor’s degree

Tools

Google Ads

Meta Ads

Programmatic platforms

Analytics tools (GA4, etc.)

Job description

Driven Brands Driven Brands is North America's largest automotive services company with a portfolio of iconic brands including Take 5 Oil Change®, Meineke Car Care Centers®, Maaco®, 1-800-Radiator & A/C®, Auto Glass Now®, and CARSTAR®. Our vision is to fuel the pursuit with the simplest, most convenient, and most reliable car care experience. Headquartered in Charlotte, NC, Driven Brands is more than a workplace. Every day, we fuel the pursuit — for our customers chasing life's moments, for our franchisees building lasting legacies, and for each other as we grow, lead, and succeed together.

Performance matters. We show up for one another and for our communities.

Because at Driven Brands, we're not just fixing cars. We're building futures, unlocking potential, and fueling what's possible — together.

The Media Manager will be responsible for the tactical execution, performance monitoring, and operational management of paid media campaigns. This role ensures campaigns launch accurately, run efficiently, and deliver against performance benchmarks.

Working closely with the Brand teams, media agencies, analytics, CRM, and website teams, the Media Manager oversees campaign setup, pacing, optimization, and reporting. The role focuses on day-to-day campaign excellence, performance monitoring, and executional quality, while escalating risks and strategic opportunities to the Director of Media. This role is ideal for a media practitioner who can work cross-functionally to connect media data and performance to drive cars per day.

The Media Manager supports the successful implementation of four critical levers of the Take 5 ecosystem:

• Media Campaign Implementation and Monitoring
• Media Processes and Documentation
• Campaign Strategy, Execution & Operations (30%)
• Influence and work between media agency and brand team to keep work moving forward, in support of the media strategy
• Oversee day-to-day execution with media agencies to ensure campaigns launch accurately and on time
• Manage campaign setup, trafficking, and implementation across paid media platforms
• Conduct quality assurance (QA) on media buys, targeting parameters, tagging, and creative rotations
• Maintain detailed documentation including media plans, campaign specs, timelines, and learnings
• Performance Monitoring (20%)
• Track campaign performance against defined benchmarks and KPIs
• Monitor in-flight results and flag performance trends, risks, and opportunities
• Escalate performance issues, optimization opportunities, or operational risks to the Director of Media
• Work with media analytics to develop and maintain weekly and monthly performance reporting across campaigns and channels
• Ensure reporting accuracy, completeness, and data quality KPI tracking and dashboard updates
• Performance insights
• Ensure brand goals and direction are implemented by media agency
• Coordinate with the Website & SEO team on landing page performance, tracking implementation, and traffic quality signals
• Partner with Media ops on audience segmentation, suppression strategies, and retargeting usage
• Working with Media ops, ensure proper tagging, tracking, and audience integration across campaigns
• 4-6+ years of experience in paid media, digital marketing, or media operations
• ~ Experience working with media agencies and digital advertising platforms (Google, Meta, programmatic, etc.)
• ~ Experience working with analytics teams and performance dashboards
• ~ Strong analytical mindset with the ability to translate data into actionable optimizations
• ~ Excellent cross-functional collaboration and communication skills
• ~ Bachelor’s degree required, MBA a plus.

#REMOTE

Supplemental pay types may include commissions or bonus incentives, depending on the role. Driven Brands offers a variety of health and wellness benefits including paid time off and holiday pay.