Media Manager

Inizio Evoke; Cary (NC); Remote; USD 60,000 - 100,000; Full time

Job summary

An established industry player is seeking a Media Manager to lead innovative paid media campaigns in the healthcare sector. This fully remote position allows you to work with diverse teams, utilizing your expertise in media planning and digital platforms to drive performance and meet client goals. You'll manage vendor relationships, optimize campaigns based on data insights, and stay ahead of digital trends. Enjoy a flexible work environment with competitive compensation and comprehensive benefits, making a meaningful impact in healthcare while collaborating with a passionate team.

Benefits

Medical Insurance

Dental Insurance

401(k) Plan

Tuition Reimbursement

Flexible Time Off

Qualifications

• 1+ years of experience in media planning or buying.
• Experience with digital platforms and a collaborative approach.

Responsibilities

• Manage multi-channel paid media campaigns for pharma and healthcare.
• Use data-driven insights to optimize media performance.

Skills

Media Planning

Media Buying

Google Ads

Meta Advertising

Data Analysis

Collaboration

Tools

Programmatic Platforms

Endemic Publishers

Job description

Join to apply for the Media Manager role at Inizio Evoke.

This is a fully remote role supporting EST hours.

Inizio Evoke is committed to making a difference in healthcare through innovative work and a collaborative environment.

Your role as Media Manager:

We are seeking a Media Manager to support the planning, execution, and optimization of paid media campaigns across digital and traditional channels, working with live buying platforms. You will collaborate with teams and media partners to ensure campaigns are performance-driven, budget-compliant, and aligned with client goals.

You Will:

• Manage multi-channel paid media campaigns focused on pharma and healthcare audiences.
• Work with strategy, analytics, and creative teams to develop integrated, patient-centric campaigns.
• Use data-driven insights to optimize media performance and meet regulatory KPIs.
• Stay updated on digital trends and platform changes to ensure optimal media execution.
• Manage vendor relationships, negotiate rates, and oversee budgets and flowcharts.
• Translate healthcare messaging into targeted strategies for HCP and DTC campaigns.
• Collaborate directly with clients to meet campaign goals.

You Have:

• At least 1 year of experience in media planning or buying.
• Experience with digital platforms like Google Ads, Meta, programmatic, and endemic publishers.
• Comfort working in a regulated environment.
• A collaborative and proactive approach.
• Ability to work remotely supporting East Coast hours.

About Inizio Evoke:

We offer a flexible work environment, competitive compensation, and comprehensive benefits including medical, dental, 401(k), tuition reimbursement, and flexible time off.

We value diversity and inclusion. If you're interested in this role but don't meet every requirement, we encourage you to apply. You might be the perfect fit for this or other roles.