MEDIA EXECUTIVE - WLUC

Gray Local Media, Inc; Negaunee Township (MI); On-site; USD 50,000 - 75,000; Full time

Job summary

Gray Media's WLUC-TV in Michigan's Upper Peninsula seeks a results-driven local sales professional to generate television and digital advertising revenue and consistently meet ambitious monthly and quarterly goals for our growing portfolio.

You will actively solicit new direct clients, cultivate long-term relationships with local businesses, present Nielsen ratings to clients and agencies, coordinate campaigns across TV6, FoxUP, and digital platforms, and maintain accurate CRM records while

Qualifications

• Proven ability to sell and communicate effectively.
• Experience in television and digital advertising is preferred.
• Strong knowledge of Nielsen ratings and media metrics.

Responsibilities

• Sell new direct advertising clients to meet goals.
• Meet monthly/quarterly/annual sales targets for TV6, FoxUP, and digital platforms.
• Present Nielsen ratings to clients and agencies.
• Develop and manage campaigns and promotions across platforms.
• Maintain CRM records and report results.

Skills

Sales skills

Time management

Creativity

Campaign development

Client understanding

Advertising knowledge

MS Office

Tools

CRM software

Job description

About Gray Media:

Today, we are a growing multimedia company headquartered in Atlanta, Georgia. We are the nation's largest owner of top-rated local television stations and digital assets serving 117 full-power television markets that collectively reach approximately 37% of US television households. The portfolio includes 80 markets with the top-rated television station and 100 markets with the first and/or second highest rated television station in average all-day ratings across 116 of such markets that were measured by Nielsen in 2025. We also own the largest Telemundo Affiliate group with 47 markets and Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Our additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

About WLUC:

WLUC, a Gray Television station, has been broadcasting local news to Michigan's Upper Peninsula since 1956. WLUC is an NBC affiliate and #1-ranked in the market. FOX UP News is #2 in this competitive five-station market. With twenty-three and a half hours of local news broadcasting each week, we are an established leader in the industry. Our station website www.UpperMichigansSource.com averages over 5,000,000 page views per month, and our social media presence is unparalleled in the local news market with over 100,000 Facebook likes.

Job Summary/Description:

Generate local sales revenue and achieve established sales goals by selling Television and Digital advertising, along with other sales programs.

Duties/Responsibilities include (but are not limited to):

• Actively sell new direct advertising clients to the station to meet established monthly/quarterly goals.
• Achieve monthly/quarterly/annual sales goals for new business, TV6, FoxUP, Digital Platforms, and sales promotions.
• Achieve monthly/quarterly sales goals for specials and sports programming, and other station sales programs.
• Sell all regular and new business at the rate structure outlined by the Local Sales Manager/DSM and GSM/GM
• Meet the required number of weekly sales calls and presentations.
• Possess a working knowledge and understanding of Nielsen ratings. Present ratings information to local direct clients as well as agencies.
• Sell sales promotion campaigns to local direct and agency clients to secure a larger share of business.
• Other duties assigned by supervisor.

Qualifications/Requirements:

• Ability to sell and communicate effectively.
• Ability to work independently and manage your time effectively.
• Ability to use creativity to solve problems.
• Ability to develop campaigns and motivate others.
• A real desire to understand your clients and their businesses.
• A thirst for ongoing learning: advertising, marketing, television, digital.
• Excellent knowledge of presentation software, MS Office products, and CRM software.
• Must meet the Gray Media driving requirements and have a valid driver’s license.

WLUC-TV/Gray Media is a drug-free company

Additional Info:

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment at every location where the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with Gray’s employees' ability to perform their job duties may result in discipline, up to and including discharge.