MEDIA EXECUTIVE (ASSO) -WYMT

Gray Media, Inc.; Hazard (KY); On-site; USD 50,000 - 70,000; Full time

Job summary

Gray Media, Inc. has an exciting opportunity for a Multimedia Consultant to join our Sales team in Hazard, Kentucky. You will create strategic business plans to meet revenue goals, develop advertising solutions for customers, and use CRM tools to manage relationships. Candidates should have a Bachelor’s degree or relevant experience and possess excellent communication and customer service skills.

We look for a team player who adapts to change in a fast-paced environment while delivering quality results. Join us and help local businesses succeed through innovative advertising solutions!

Qualifications

• Bachelor’s degree or equivalent combination of education and experience.
• 3-5 years related experience preferred.
• Excellent communication and customer service skills.
• Team player who can produce quality results.
• Strong organizational skills in a fast-paced environment.

Responsibilities

• Create strategic business plans with the manager to meet revenue goals.
• Develop advertising solutions for new customers.
• Conduct Needs Analysis and account reviews.
• Use CRM to manage and build a sales pipeline.
• Deliver presentations to clients.

Skills

Excellent communication skills

Customer service skills

Team player

Organizational skills

Microsoft Office Suite knowledge

Education

Bachelor’s degree or equivalent experience

Tools

CRM (Matrix)

Microsoft Excel

Microsoft PowerPoint

Microsoft Word

Job description

Job Summary

WYMT-TV has an exciting opportunity for a Multimedia Consultant to join our Sales team! We provide the culture, tools, and environment for you to achieve unlimited success by offering great ideas and creative executions to local businesses.

Responsibilities

• Create a strategic business plan with the manager to meet and exceed all revenue goals and targets on a monthly, quarterly, and annual basis.
• Develop advertising solutions for new customers that deliver results to their customers.
• Upsell customers by providing proof of performance and solid results.
• Work target accounts in the pipeline at all times. Replenishes as these accounts emerge.
• Source extra accounts (prospects) in the pipeline at all times. Replenish as these accounts emerge.
• Conduct Needs Analysis and account reviews to uncover the customer’s most essential needs.
• Able to demonstrate product knowledge and value to their customers.
• Able to explain the benefits of Digital (SEM, SEO, Social, Display) and its integration with TV, in tandem with digital personnel.
• Effectively negotiate with customers to meet a winning return on investment.
• Collaborate with Media Manager to provide timely and accurate traffic instructions; conduct account maintenance, including make‑goods posts, and aging/collections.
• Create and deliver formal written and verbal presentations to clients.
• Use CRM (Matrix) to manage day‑to‑day activity, build a pipeline, and ensure execution.
• Use CRM (Matrix) tool for projections, weekly

Qualifications

• Bachelor’s or equivalent combination of education and experience.
• 3-5 years related experience preferred.
• Excellent communication and customer service skills.
• Must be knowledgeable in the Microsoft Office suite, such as Excel, PowerPoint, and Word (preferred, not required).
• Team player who can produce quality results and work with a variety of internal and external customers.
• Candidate should be creative, flexible, and able to adapt to industry change.
• Strong organizational skills and the ability to work effectively in a fast‑paced, deadline‑driven environment.

EEO Statement

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with Gray’s employees’ ability to perform their job duties may result in discipline up to and including discharge. Equal Opportunity Employer. This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.