CREATIVE SERVICES PRODUCER - WLBT

Gray Media, Inc.; Jackson (MS); On-site; USD 45,000 - 65,000; Full time

Job summary

Gray Media, Inc. is seeking a talented Creative Services Producer in Jackson, Mississippi. The ideal candidate will be responsible for concepting, writing, and producing compelling promotional material while collaborating with sales teams and production crews.

With a strong background in video production and a passion for storytelling, you will thrive in a fast-paced environment, managing multiple projects and keeping current with industry trends. Join us to deliver top-notch content across multiple platforms.

Qualifications

• 2+ years of experience in video production or broadcast creative services.
• Ability to craft compelling scripts for various commercial formats.
• Experience in local broadcast television or media production preferred.

Responsibilities

• Develop original scripts, storyboards, and creative concepts.
• Oversee commercial productions from pre-production through final delivery.
• Edit video content using industry-standard software.

Skills

Video production

Creativity

Writing skills

Project management

Communication skills

Education

Bachelor's degree in Communications, Broadcasting, Film Production, Marketing, or related field

Tools

Adobe Premiere Pro

Adobe Creative Suite (After Effects, Photoshop, Illustrator)

Job description

Today, we are a growing multimedia company headquartered in Atlanta, Georgia. We are the nation's largest owner of top-rated local television stations and digital assets serving 117 full-power television markets that collectively reach approximately 37% of US television households. The portfolio includes 80 markets with the top-rated television station and 100 markets with the first and/or second highest rated television station in average all-day ratings across 116 of such markets that were measured by Nielsen in 2025. We also own the largest Telemundo Affiliate group, with 47 markets, and Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies and the most advanced digital products and services. Our additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

About WLBT

WLBT is Mississippi’s flagship television station and the clear #1 local TV and digital media brand in Central Mississippi. As an NBC affiliate, WLBT consistently delivers award-winning local news coverage, and we keep our viewers safe and informed with the most accurate First Alert Weather team. Located in the state’s largest TV market and capital city, our area features top-tier museums, multiple universities, and the state’s leading medical facilities, including the renowned University of Mississippi Medical Center. With Mississippi’s mild climate, outdoor recreation is a way of life, supported by an extensive network of walking, running, and cycling trails throughout the metro. And for quick getaways, Jackson is just a short drive from beautiful Gulf Coast beaches and all the fun you can handle in New Orleans. Sports fans will feel right at home here. Our DMA includes two SWAC programs, Jackson State and Alcorn State, and fans of SEC athletics are near four powerhouse schools: Ole Miss, Mississippi State, Alabama, and LSU. Pro sports are close by as well, with Saints and Pelicans action in New Orleans and Grizzlies games in Memphis.

Job Summary/Description

WLBT is seeking a talented, driven, and creative Creative Services Producer to join our dynamic marketing and production team. In this role, you will be responsible for concepting, writing, producing, and delivering compelling commercial content and promotional material for local advertisers and station initiatives. You'll collaborate closely with our sales team, clients, and production crew to bring brand new stories to life across broadcast, digital, and social platforms.

This is a fantastic opportunity for a creative professional who thrives in a fast-paced broadcast environment and has a passion for storytelling, visual communication, and client service.

Responsibilities

• Concept & Write — Develop original scripts, storyboards, and creative concepts for local and regional advertisers across TV, CTV, digital, and social media platforms
• Produce & Direct — Oversee commercial productions from pre-production through final delivery, including on-location and in-studio shoots
• Edit & Post-Production — Edit video content using industry-standard software; manage graphics, music, voiceover, and color to deliver broadcast-ready spots
• Client Collaboration — Work directly with clients and the sales team to understand marketing goals and translate them into effective creative campaigns
• Project Management — Manage multiple projects simultaneously, meeting deadlines while maintaining a high standard of quality
• Promotional Content — Produce on-air promos, topical news teases, and station image campaigns that reflect the WLBT brand
• Stay Current — Keep up with trends in video production, advertising, and digital media to bring fresh ideas to every project

Qualifications

Required:

• Bachelor's degree in Communications, Broadcasting, Film Production, Marketing, or a related field (or equivalent professional experience)
• 2+ years of experience in video production, commercial production, or broadcast creative services
• Strong writing skills with the ability to craft compelling scripts for 15, 30, and 60 commercial formats
• Proficiency in non-linear video editing software (Adobe Premiere Pro preferred)
• Working knowledge of Adobe Creative Suite (After Effects, Photoshop, Illustrator)
• Ability to manage multiple projects under tight deadlines in a fast-paced environment
• Strong communication and interpersonal skills; ability to work collaboratively with clients, sales staff, and production teams

Preferred:

• Experience in local broadcast television or media production
• Motion graphics and animation experience (After Effects)
• Familiarity with CTV/OTT and digital video ad formats
• Reel or portfolio demonstrating a range of commercial and/or promotional work

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.