MEDIA EXECUTIVE

RateMyStation; Lake Charles, Northern (LA, KY); Hybrid; USD 42,000 - 68,000; Full time

Job summary

KPLC-TV/Gray Media in Lake Charles, LA seeks a Multimedia Executive to partner with local businesses, selling across platforms to grow revenue and profitability. You will build a robust pipeline, deliver compelling presentations, and analyze advertising effectiveness to demonstrate value.

A Bachelor's degree and proven sales drive are required; strong MS Office and CRM skills are essential. Candidate must be self-motivated, able to work independently or with a team, and manage multiple projects

Qualifications

• Bachelor's or equivalent combination of education (experience in outside sales considered a plus)
• Self-motivated and enthusiastic personality is crucial
• Must be able to manage time effectively, work independently and as part of a team
• Strong written and oral communication skills, proficient in using MS Office products and CRM software
• A real desire to understand clients and their business needs
• Must be creative, flexible, and able to adapt to industry changes
• Ability to handle multiple projects, prioritize, and complete specific tasks on time
• Driver’s license and dependable transportation required
• MVR required

Responsibilities

• Create a strategic business plan to meet and exceed revenue goals and targets on a monthly, quarterly, and annual basis
• Develop new local direct business, generate/follow-through on sales leads, and manage an active pipeline of potential revenue
• Conduct Needs Analysis and account reviews to uncover the customer's most essential needs
• Demonstrate product knowledge and value to customers
• Create and deliver formal presentations to clients/prospects
• Provide follow-up assessments of advertising effectiveness
• Collaborate with Traffic personnel to provide timely and accurate traffic instructions
• Use CRM (Matrix) to manage day-to-day activity, weekly/quarterly projections
• Conduct account maintenance including make-goods, post reports, aging & collections

Skills

Outside sales

Cold calling

Communication

Time management

Independent work

Education

Bachelor's degree or equivalent

Tools

MS Office

CRM software

Job description

# MEDIA EXECUTIVEKPLC* Lake Charles, LA* TBA* Full Time236Apply Now###### Job Description**KPLC** is currently searching for a Multimedia Executive to work with local businesses to help them generate sales and increase their profitability. This position utilizes an audience-based sales approach, selling across all product platforms to provide marketing solutions to current and new customers. All candidates should have proven closing abilities, be skilled at cold calling, and can develop New Business. Candidates must be enthusiastic, confident, driven, and self-motivated hunters.**Duties/Responsibilities include but are not limited to:** • Create a strategic business plan to meet and exceed revenue goals and targets on a monthly, quarterly, and annual basis • Develop new local direct business, generate/follow-through on sales leads, and manage an active pipeline of potential revenue • Conduct Needs Analysis and account reviews to uncover the customer's most essential needs. • Demonstrate product knowledge and value to customers • Create and deliver formal presentations to clients/prospects • Provide follow-up assessments of advertising effectiveness • Collaborate with Traffic personnel to provide timely and accurate traffic instructions • Use CRM (Matrix) to manage day-to-day activity, weekly/quarterly projections • Conduct account maintenance including make-goods, post reports, aging & collections**Qualifications/Requirements:** • Bachelor's or equivalent combination of education (experience in outside sales considered a plus) • Self-motivated and enthusiastic personality is crucial • Must be able to manage time effectively, work independently and as part of a team • Strong written and oral communication skills, proficient in using MS Office products and CRM software • A real desire to understand clients and their business needs • Must be creative, flexible, and able to adapt to industry changes • Ability to handle multiple projects, prioritize, and complete specific tasks on time • Driver’s license and dependable transportation required • MVR required*If you feel you’re qualified and want to work with a great group of people, go to****https://gray.tv/careers#currentopenings****, you may type in the job title, station call letters, or click on **\"apply now\"**, upload your resume, cover letter, and references*(Current employees who are interested in this position can apply through the ***Gray-TV UltiPro self-service portal****)****KPLC-TV**/Gray Media is a drug-free company***Additional Info:**Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.---**Equal Opportunity Employer**This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.###### Qualification* Bachelor's or equivalent combination of education* Self-motivated and enthusiastic personality* Proficient in using MS Office products and CRM software* Must be creative, flexible, and able to adapt to industry changes* Career LevelOpen to all* Education levelBachelor's Degree* Years of Experience1 Year* Job TypeFull Time