Senior SEO Planner

Syneos Health, Inc.; New York (NY); On-site; USD 80,000 - 120,000; Full time

Job summary

Syneos Health is seeking a senior SEO planner within Evolvics to elevate organic visibility and prepare client sites for media amplification. You will lead technical SEO tasks, develop data-driven strategies, and coordinate with media and analytics teams to deliver tangible results.

The role requires a strong track record in SEO, familiarity with Screaming Frog, Google Search Console, and SEMRush, and the ability to manage multiple projects while working independently and with teams.

Qualifications

• Bachelor's degree in Marketing, Data Science, or a related field.
• 3+ years' experience in SEO baseline functions to support client goals and KPIs.
• Strong in-platform experience across major SEO platforms including Screaming Frog, Google Search Console, SEMRush.
• Proven track record of successfully managing multiple projects with quick turnaround times.
• Works well independently and collaborates with other teams.
• Experience in pharma or healthcare is not required, but preferred.

Responsibilities

• Day-to-day SEO tasks: title tag, meta description and alt text analysis and recommendations, health checks.
• Conduct regular check-ins with Search Supervisor to report on deliverables and performance.
• Partner with media planning, media buying, and analytics teams to drive sound SEO strategies and implementations.
• Leverage data-driven analysis to derive insights and recommendations to improve KPIs.
• Stay informed about healthcare industry discussions and regulatory content considerations.

Skills

SEO knowledge

Time management

Team collaboration

Education

Bachelor's degree in Marketing, Data Science, or related field

Tools

Screaming Frog

Google Search Console

SEMRush

Job description

Updated: Yesterday
Location: New York, NY, United States
Job ID:17552

Evolvics, powered by Syneos Health, is seeking a Search Engine Optimization senior planner. The role within the performance media team will be responsible for comprehensive improvements for organic visibility for our clients. This position plays an important role in ensuring client websites are set up efficiently for media amplification. Passion for great performance is a must – the ideal candidate will proactively assist the team on a variety of tasks for existing clients, while helping to craft new setup initiatives.

Key Responsibilities:

• Day-to-day tasks include, but are not limited to: Title tag, Meta Description and alt text analysis and recommendations, competitive website insights, backlink audits, url redirect matrices, and health checks. Technical skills would also include experience in XML sitemap review, robots file creation, and schema markup
• Conduct regular check-ins with the Search Supervisor to report on deliverables & performance and recommend strategic adjustments.
• Partner with other media planning, media buying, and analytics departments to provide sound, research-based SEO strategies, plans and implementation approaches that drive tangible client business impact.
• Leverage data-driven approach to analyze performance and derive insights and strategic recommendations to improve KPIs and results.
• Listen and stay engaged with relevant healthcare discussions about our clients, competitors, and/or industry
• Nurture key relationships with platform reps to increase opportunities and remain up to date on pharmaceutical and healthcare branded and unbranded content regulations and restrictions

Qualifications:

• Bachelor's degree in Marketing, Data Science, or a related field
• 3+ years' experience in SEO baseline functions to support client goals and KPIs
• Strong in-platform experience across major SEO platforms including (but not limited to): Screaming Frog, Google Search Console, SEMRush
• Proven track record of successfully managing multiple projects with quick turnaround times
• Works well independently and collaborates with other teams
• Experience in pharma or healthcare is not required, but preferred

At Syneos Health, we are dedicated to building a diverse, inclusive and authentic workplace. At times, we will consider transferable skills from previous roles.

At Syneos Health, we believe in providing an environment and culture in which Our People can thrive, develop and advance. We reward and recognize our people by providing valuable benefits and a quality-of-life balance. The benefits for this position will include a competitive compensation package, Health benefits to include Medical, Dental and Vision, Company match 401k, flexible paid time off (PTO) and sick time. Because certain states and municipalities have regulated paid sick time requirements, eligibility for paid sick time may vary depending on where you work. Syneos Health complies with all applicable federal, state, and municipal paid sick time requirements.

Discover what our more than 29,000 employees already know: work here matters everywhere. We work hard,and smart, all in the name of getting much-needed therapies to thosewho need them most. A career with Syneos Health means your everyday work improvespatients' lives around the world. Selecting us as an employer secures a career inwhich you're guaranteed to:

Why Syneos Health Communications?

We are powered by Syneos Health, a global professional services organization designed to help the biopharmaceutical industry shorten the distance from lab to life. We have a proven pedigree in health, with industry titans in every facet of healthcare. This eliminates guesswork and fuels our passion for total, life-changing solutions. At the heart of health, we're uniquely poised to predict what's next and respond to the market's demand for smarter and faster answers. We are able to help our customers' delivery of important therapies to patients.

W o r k H e r e M a T t e r s E v e r y w h e r e | How are you inspired to change lives?

Syneos Health companies are affirmative action/equal opportunity employers (Minorities/Females/Veterans/Disabled)

Syneos Health is a leading fully integrated biopharmaceutical solutions organization built to accelerate customer success. We translate unique clinical, medical affairs and commercial insights into outcomes to address modern market realities. Together we share insights, use the latest technologies and apply advanced business practices to speed our customers' delivery of important therapies to patients.