Media & Content Strategist

Agent; United States; Hybrid; USD 22,000 - 39,000; Full time

Job summary

Agent, a US-based investment firm operating Wilkinson and Thriving Families, seeks a hybrid Social Media Strategist and Operator who combines strategic vision with hands-on execution.

As Creative Director for social, you own content strategy, calendar, and growth, guide in-house designers and video editors, and jump into copywriting, basic design, AI prompts, and posting when needed. This role blends content strategy, digital PR, brand building, and light paid media oversight to expand reach.

Qualifications

• 4–5+ years running social media strategy, content creation, and growth for a brand, creator, or agency.
• Hybrid role: strategic thinking plus hands-on copy, design, AI prompts, and posting.
• Excellent written and spoken English with business maturity.
• Deep understanding of communicating with mature, high-net-worth audiences (40–70).
• Up-to-date knowledge of Meta tools, LinkedIn, YouTube, and paid media setups.
• Attention to detail with zero publishing errors; fast, proactive communication.

Responsibilities

• Own the content strategy, social calendar, and execution across both brands (Wilkinson and Thriving Families).
• Direct in-house graphic designers and video editors with clear briefs and high QA before publish.
• Research industry trends and competitors to design scroll-stopping content for mature audiences.
• Manage paid social campaigns focused on top-of-funnel brand awareness (workshops and book funnels).
• Setup, test, and optimize Meta/social advertising to reach high-net-worth families.
• Utilize AI tools and prompts to streamline research, drafting, scheduling, and repurposing content.
• Digital PR & community outreach: identify influencers and partner brands for expansion.
• Oversee community health across platforms; engage thoughtfully in comments/DMs.
• Write polished copy for 40–70 year old demographics with clarity and minimal fluff.
• Ensure compliance approvals for investment-related content.

Skills

Social media strategy

Content creation

Growth hacking

English fluency

Hybrid work mindset

Tools

Meta tools

LinkedIn

YouTube

Paid media setups

Canva/CapCut/Adobe Suite

Job description

• Compensation: 2000 - 3500 USD per month (based on experience)

About the Company:

We are a US-based investment firm operating two distinct brands: an established real estate investment fund (Wilkinson) and a family-focused coaching and publishing brand (Thriving Families). Please read our values, and if you are aligned, we encourage you to apply.

About the role:

We are looking for a hybrid Social Media Strategist and Operator (hands on) who can bring both strategic vision and hands-on execution. You will act as the "Creative Director" for social—owning the big-picture strategy, content calendar, and organic growth while guiding our in-house designer and video editors. While you will have design and video support, you must be resourceful and capable of jumping into execution (copywriting, basic design, AI prompt engineering, posting) when needed.

This role blends content strategy, digital PR/outreach, brand building, and light paid media oversight to expand our reach among high-net-worth families, drive workshop registrations, and build a pipeline for future investors.

Key Responsibilities

• Own the content strategy, social calendar, and execution across both brands (Wilkinson and Thriving Families).
• Direct in-house graphic designers and video editors with clear briefs and visual vision; maintain high quality-control standards before content goes live.
• Research industry trends and competitors to design scroll-stopping content tailored to mature, high-net-worth audiences.
• Manage paid social media campaigns focused on top-of-funnel brand awareness (driving book giveaways and workshop registrations for Thriving Families rather than direct investment lead gen).
• Setup, test, and optimize Meta/social advertising settings to reach high-net-worth families.
• Utilize AI tools, custom prompts, and retargeting strategies to keep content pipelines full and cost-effective.
• Digital PR & Community Outreach:
• Adopt a proactive Digital PR mindset: identify and reach out to relevant influencers, partner brands, and communities via DMs and digital channels to expand brand reach.
• Oversee community health across platforms—engaging thoughtfully in comments and DMs to build genuine relationships with followers.
• Write polished, intelligent copy tailored to a 40–70 year old demographic (zero fluff, no excessive emojis, clear value).
• Leverage AI workflows (ChatGPT, Claude, Midjourney, etc.) to streamline research, drafting, scheduling, and repurposing content at scale.
• Manage compliance approvals for investment-related content.

Requirements

• Experience: 4–5+ years running social media strategy, content creation, and growth for a brand, creator, or agency.
• Strategic & Operational Hybrid: Ability to think like a Head of Content (strategy, messaging, audience profiling) while staying hands-on with platform settings, AI tools, and copy.
• English Fluency: Excellent written and spoken English with strong business maturity, clear tone, and minimal accent for high-level partner communication.
• Audience Fit: Deep understanding of how to communicate with mature, high-net-worth demographics (aged 40–70).
• Technical & Platform Mastery: Deep, up-to-date knowledge of Meta’s business tools, LinkedIn, YouTube, and paid media setups.
• Detail & Visual Standards: Exceptional eye for detail—ensuring zero graphical, factual, or contextual errors before publishing.
• Communication: Fast, constant communication via Slack, email, and calendar RSVPs with low-ego, ownership-driven execution.

Preferred Qualifications

• Prior experience managing social media in real estate, private equity, finance, or publishing/coaching.
• Familiarity with directing remote designers or using tools like Canva, CapCut, or Adobe Suite when quick edits are required.
• Proven track record using paid social to drive top-of-funnel events (workshops, book funnels, community building).
• Strong experience building digital PR/influencer relationships through digital outreach