Integrated Media Planner

Kelly Scott Madison; Chicago (IL); On-site; USD 65,000 - 90,000; Full time

Benefits offered by this job

Health insurance

401(k) with company match

Remote work reimbursement

Job summary

Kelly Scott Madison, a leading independent media and advertising agency in Chicago, seeks an Integrated Media Planner to develop cross-channel plans for key clients, with focus on CPG. You will collaborate across teams to translate strategy into activation and measurement, leveraging data insights for optimization and growth.

The role requires 1–2 years in agency cross-channel media planning, strong Excel/PowerPoint skills, and familiarity with platforms like The Trade Desk, Meta, and TikTok.

Qualifications

• 1–2 years of cross-channel media planning experience in an agency setting.
• Ability to translate client objectives into actionable cross-channel media recommendations with data-centric analysis.
• CPG experience and familiarity with retailer data/retailer ecosystems is a plus.

Responsibilities

• Create cross-channel, tactical media plans rooted in client objectives, audience insights, and data analysis.
• Collaborate with Investment Solutions, Analytics & Insights, and other disciplines to align strategy, planning, activation, and measurement.
• Analyze campaign performance and marketplace trends to inform optimization and future planning.

Skills

Cross-channel planning

Data analysis

Budget management

Excel

PowerPoint

Campaign optimization

Communication

Project management

Tools

The Trade Desk

Meta

TikTok

Job description

Kelly Scott Madison—KSM—is a leading, independent media and advertising agency that futureproofs brands and fuels business growth. Our team of strategists, solutionists, technologists, and data analysts work united alongside incredible brand partners, helping them connect with customers in more meaningful ways today and positioning them to move with the customers of tomorrow. It’s always an amazing and transformative time at our growing media agency.

At KSM, it’s about more than just a passion for our industry and craft. It’s about the impact we make on the lives and livelihoods of those around us, and the highly personal experience we have here.

Being an independent, mid-size agency—not too big, not too small, and proudly entrepreneurial—you’ll be empowered, recognized, and challenged to grow here. We’re adding new Bold Builders and uncommon perspectives to our community and can’t wait to learn more about you. But first, let’s explore the opportunity...

We’re looking for an Integrated Media Planner to collaborate on cross-channel, tactical media planning for key client(s), with a particular focus on CPG. As a trusted liaison across teams and disciplines, you will help bring media strategy to life through thoughtful planning, data-centric analysis, and seamless execution. You will build expertise across offline and digital media while developing a strong understanding of how campaigns are activated, optimized, and measured within key digital platforms. As our team continues to evolve toward a more integrated planning and investment model, digital media experience will be a valuable asset.

The Ways You Will Make An Impact

• Create cross-channel, tactical media plans rooted in client business objectives, audience insights, and data-centric analysis, including channel allocation, budget development, and tactical recommendations
• Partner closely with Investment Solutions, Analytics & Insights, and other agency disciplines to ensure continuity between strategy, planning, activation, and measurement
• Analyze campaign performance, marketplace trends, and retailer data to identify insights and inform optimization and future planning recommendations
• Build familiarity with campaign activation and optimization across key digital platforms, with opportunities to support select in-platform responsibilities as team needs evolve
• Maintain accurate team and client documentation, including flowcharts, budget sheets, status reports, and campaign materials, while ensuring timelines and budget commitments stay on track
• Present tactical recommendations, performance learnings, and POVs to clients, while communicating proactively with internal and external stakeholders throughout the planning process
• Participate in competitive and marketplace analysis and contribute to agency POVs on relevant industry, consumer, media, and retail developments
• Support Associate team members and contribute to department initiatives through training, process improvements, best practices, and knowledge sharing

Experience You Should Bring

• 1–2 years of cross-channel media planning experience, ideally within an agency environment
• Experience translating client business objectives into actionable cross-channel media recommendations through data-centric analysis, including channel allocation and tactical planning
• CPG category experience strongly preferred, with experience working with retailer first‑party data, retail media ecosystems, or retailer audiences highly valued
• Experience analyzing campaign performance and translating results into clear recaps, insights, and recommendations
• Experience managing flowcharts, budgets, campaign documentation, and multiple channel workstreams with strong attention to detail
• Intermediate to advanced proficiency with Microsoft Excel and PowerPoint
• Familiarity with digital campaign activation, optimization, and reporting; hands‑on experience with platforms such as The Trade Desk, Meta, TikTok, or similar platforms is a plus
• Strong organizational and project management skills, with the ability to manage multiple priorities, timelines, and stakeholders simultaneously; local planning expertise is a plus

Who You Are

• Performance‑minded and motivated by delivering against client business and media objectives
• Deeply curious, eager to understand the “why” behind the work, and always looking to learn and contribute
• A strong communicator who is clear, concise, credible, and confident sharing ideas
• Analytical and data‑driven, with a strong comfort level working with numbers, budgets, and spreadsheets
• Detail‑oriented, highly organized, and adaptable, with the ability to manage ambiguity, reprioritize, and keep moving parts on track
• Confident yet humble, collaborative, reliable, and committed to fostering a high‑performing, client‑first team environment

Benefits We Offer

"We've got you covered" -- and we’re not just referring to robust health insurance. To us, coverage is about supporting your full experience and whole self, from inclusive benefits, flexibility, and an appreciation for time away, to recognition, professional development, and growth opportunities.

• Talent Enablement: Career pathing, integrated learning ecosystem, mentorship, and employee recognition
• Financial: Competitive compensation, 401(k) with company match, pre‑tax programs, referral rewards, and a remote work reimbursement
• Wellness: Comprehensive health insurance (medical, dental, vision, pet, and life), onsite fitness center covered 100%, discounted membership rates at partner gyms and access to virtual fitness classes, Employee Assistance Program (EAP), and curated opportunities to nurture your breaktime
• Balance: Personalized Paid Time Off (i.e., “Unlimited PTO”), remote work flexibility, paid parental leave (maternity, paternity, and adoption), and a variety of Employee Resource Groups
• Giving Back: Volunteer opportunities and corporate donation matching through KSM Cares Outreach, our Corporate Social Responsibility program