Paid Media Buyer — E‑commerce

Vital Red Light; Deerfield Beach (FL); On-site; USD 65,000 - 98,000; Full time

Job summary

Vital Red Light is seeking a hands-on Paid Media Buyer to own paid acquisition across Meta, Google, TikTok, Amazon, Taboola, Reddit, and CTV. You’ll build, launch, test, and scale campaigns with real budget and accountability.

You’ll collaborate with our creative team to develop concepts, brief requirements, and optimize landing pages with conversion data. You’ll track ROAS, CAC, and contribution margin and iterate based on performance.

Qualifications

• 3-7 years of hands-on paid media buying experience
• Proven results scaling spend profitably on Meta and Google; TikTok experience strongly preferred
• Experience with Amazon Ads, native and discovery platforms (Taboola, Outbrain), Reddit Ads, and CTV/streaming buys
• Proven ability to pick up an unfamiliar ad platform and get it producing
• Strong command of performance metrics and the analytics behind them (GA4, platform reporting, attribution basics)
• Comfortable in spreadsheets: building models, reconciling spend, and finding the story in the data
• Creative instincts: you can look at an ad or a landing page and have an informed opinion on why it's working or failing
• Able to give a developer clear, specific direction on page structure, copy, and conversion elements
• Self-directed and accountable; you set your own priorities against a target and report on results
• E-commerce or direct-to-consumer experience is a significant plus. Experience with health, wellness, or high-consideration products is a bonus.

Responsibilities

• Plan, launch, and manage paid campaigns across Meta, Google, TikTok, Amazon, Taboola, Reddit, and connected TV (CTV)
• Own daily budget allocation and pacing across platforms
• Write and structure campaigns, audiences, and bidding strategies, then optimize based on performance
• Work with our creative team to build and test creative concepts. You'll brief what you need and iterate on what works, including what native, CTV, and community placements each require
• Work directly with our web developer to build, test, and improve landing pages. You'll scope what each campaign needs, review the work, and iterate based on conversion data
• Track and report on spend, ROAS, CAC, and contribution margin, and act on what the numbers tell you
• Run structured tests on new platforms and ad products, evaluate them honestly, and either scale them or shut them down
• Learn new ad platforms on your own and get proficient without waiting for training or outside help
• Monitor competitor activity and market trends in the red light therapy and wellness space to find openings we should take
• Manage relationships with platform reps and vendors

Skills

Paid media buying

Performance analytics

GA4

Spreadsheet modelling

Creative feedback

Tools

Meta Ads Manager

Google Ads

TikTok Ads

Amazon Ads

Taboola

Reddit Ads

CTV platforms

Job description

Vital Red Light is a growing wellness brand that helps people perform, recover, and feel their best through innovative red light therapy technology. As we keep scaling, we're looking for someone who knows how to turn great products into measurable growth.

We're hiring a Paid Media Buyer to own paid acquisition across our whole advertising ecosystem. This is a hands-on role for someone who wants real control, real budget, and real accountability. You'll build, launch, test, and scale campaigns yourself. You'll have the freedom to move quickly, follow the data, and put spend where it performs.

What you'll do

• Plan, launch, and manage paid campaigns across Meta, Google, TikTok, Amazon, Taboola, Reddit, and connected TV (CTV)
• Own daily budget allocation and pacing across platforms
• Write and structure campaigns, audiences, and bidding strategies, then optimize based on performance
• Work with our creative team to build and test creative concepts. You'll brief what you need and iterate on what works, including what native, CTV, and community placements each require.
• Work directly with our web developer to build, test, and improve landing pages. You'll scope what each campaign needs, review the work, and iterate based on conversion data.
• Track and report on spend, ROAS, CAC, and contribution margin, and act on what the numbers tell you
• Run structured tests on new platforms and ad products, evaluate them honestly, and either scale them or shut them down
• Learn new ad platforms on your own and get proficient without waiting for training or outside help
• Monitor competitor activity and market trends in the red light therapy and wellness space to find openings we should take
• Manage relationships with platform reps and vendors

What we're looking for

• 3-7 years of hands-on paid media buying experience, with direct account ownership
• Proven results scaling spend profitably on Meta and Google; TikTok experience strongly preferred
• Experience with Amazon Ads, native and discovery platforms (Taboola, Outbrain), Reddit Ads, and CTV/streaming buys, or a clear ability to ramp up on them quickly
• Proven ability to pick up an unfamiliar ad platform and get it producing. Tell us about a platform you learned cold.
• Strong command of performance metrics and the analytics behind them (GA4, platform reporting, attribution basics)
• Comfortable in spreadsheets: building models, reconciling spend, and finding the story in the data
• Creative instincts: you can look at an ad or a landing page and have an informed opinion on why it's working or failing
• Able to give a developer clear, specific direction on page structure, copy, and conversion elements
• Self-directed and accountable; you set your own priorities against a target and report on results
• E-commerce or direct-to-consumer experience is a significant plus. Experience with health, wellness, or high-consideration products is a bonus.

Nice to have

• Experience buying across multiple product lines at once
• Familiarity with programmatic/DSPs, YouTube, or podcast and audio buys
• Hands-on conversion rate optimization experience, including A/B testing tools and heatmap or session-recording analysis
• Experience with creative testing frameworks and UGC production workflows
• Experience measuring incrementality on upper-funnel channels like CTV and native
• Familiarity with advertising policies for health and wellness products