Media Buyer - Gross Labs

Shadow Light Studios; United States; Hybrid; USD 17,000 - 22,000; Full time

Benefits offered by this job

Monthly bonus

Education stipend

Tools stipend

Flexible remote scheduling

Annual review

Exposure to multi-brand US enterprise

Job summary

Gross Labs is seeking a Media Buyer to lead paid media across Meta, Google, TikTok, and YouTube for its direct-to-consumer brands. You will own strategy, execution, and optimization to drive CAC/ROAS improvements across a growing multi-brand portfolio.

The role offers a base salary of $1,500–$2,000 USD per month, plus a monthly performance bonus and stipends for education and tooling, with flexible remote scheduling.

Qualifications

• 4–7+ years managing paid media at scale ($1M+ monthly spend).
• Expertise across Meta, Google, and TikTok Ads; D2C or multi-brand portfolio experience.required.

Responsibilities

• Own full-funnel paid media strategy across the portfolio.
• Build, launch, and manage campaigns across all channels daily.
• Optimize toward CAC, ROAS, LTV, and channel efficiency targets.
• Collaborate with brand teams on creative testing cadence.
• Oversee tracking, attribution, and measurement infrastructure.
• Provide weekly performance reports to OpCo and executive team.

Skills

Paid media management

Meta Ads

Google Ads

TikTok Ads

Attribution MMM

Multi-brand

Job description

We're hiring a Media Buyer at Gross Labs. Gross Labs is a modern family enterprise founded by Nick Gross — building, acquiring, and investing across sports, media, entertainment, education, real estate, hospitality, and consumer ventures.

This role is the performance engine across our portfolio. You'll own paid media strategy and execution across Meta, Google, TikTok, and YouTube — driving acquisition efficiency and measurable growth across our consumer brands, including Gross Labs, Find Your Grind, Brekky Golf, Big Noise Music Group, and new ventures coming to market.

What you'll own:

• Full-funnel paid media strategy across the portfolio
• Campaign build, launch, and daily management across all channels
• Optimization toward CAC, ROAS, LTV, and channel efficiency targets
• Creative testing cadence and collaboration with brand teams
• Tracking, attribution, and measurement infrastructure
• Weekly performance reporting to OpCo leads and the executive team

What we're looking for:

4–7+ years managing paid media at scale ($1M+ monthly spend), with deep expertise in Meta, Google, and TikTok Ads. Direct-to-consumer or multi-brand portfolio experience is essential. Strong fluency with attribution platforms, MMM, and analytics is a must.

Background in any of the following is a plus: consumer brand growth, music or entertainment marketing, sports and lifestyle audiences, creator and influencer integrations, D2C subscription models, or agency-side multi-brand operations.

• $1500-$2,000 USD/month base salary
• Monthly performance bonus tied to ROAS, CAC, and portfolio growth targets
• Education & tooling stipend
• Flexible remote scheduling
• Annual performance and compensation review
• Exposure to a high-growth, multi-brand US enterprise from day one