Media and Entertainment Head, Go-To-Market, Apps, Google Play

Google; San Francisco (CA); On-site; USD 165,000 - 245,000; Full time

Job summary

Join Google as the Head of MandE GTM, leading the go-to-market strategy for critical categories within the Play Store. This senior role requires deep expertise in global marketing and the Media and Entertainment industry, focusing on user engagement and growth. Responsibilities include driving product adoption and influencing executive strategies while working in a collaborative environment.

Benefits

Bonus and Equity Options

Comprehensive Benefits Package

Qualifications

• Minimum 9 years experience in global marketing programs.
• 2 years experience managing people or teams.
• Experience in the Media and Entertainment industry is preferred.

Responsibilities

• Define and lead the GTM strategy for Play's MandE app category.
• Collaborate with executive leaders to execute integrated GTM plans.
• Analyze key MandE category performance indicators.

Skills

Global Marketing Programs

Cross-functional Project Management

Omni-channel Marketing Campaigns

Education

Bachelor's degree or equivalent practical experience

Master's Degree or MBA

Job description

Note: By applying to this position you will have an opportunity to share your preferred working location from the following: Mountain View, CA, USA; San Francisco, CA, USA.Minimum qualifications:

• Bachelor's degree or equivalent practical experience.
• 9 years of experience in global marketing programs.
• 2 years of experience managing people or teams.
• Experience managing cross-functional or cross-team projects.
  
  

Preferred qualifications:

• Master's Degree, or MBA, or equivalent practical experience.
• Experience in the Media and Entertainment industry (e.g., streaming video/audio, TV, film, publishing, sports media).
• Experience in marketing for Media and Entertainment apps or platforms, particularly in areas like subscription growth, churn reduction, content marketing, or partner marketing.
• Experience in omni-channel marketing campaigns.
• Experience with product launches and driving product adoption at scale.
• Understanding of digital content ecosystems, platform dynamics, and monetization models (Subscription, Ad-supported, IAP) relevant to MandE.
  
  

About the jobGoogle Play is at the heart of the Android ecosystem, providing the apps, games, and digital content that bring Android devices to life. The Play store serves over two billion users in 190 markets and is a critical driver of Google's overall business growth. Within Play, the Media and Entertainment (MandE) category, encompassing streaming video, music, books, news, sports, and emerging formats like Drama Shorts is strategically vital for user engagement and ecosystem growth. The Apps Go-To-Market (GTM) team creates marketing programs that cultivate valuable relationships with various user base and help them get the most out of Play.

As the Head of MandE GTM, you are a leader responsible for setting the direction for the MandE app category's GTM efforts on Google Play. You will represent the customer and act as the MandE market expert, bridging product strategy, GTM partnership efforts, and user adoption. Leveraging deep expertise in the MandE industry landscape, user trends (including content discovery tests and churn drivers), and Play's capabilities, you will craft compelling narratives, develop impactful strategies, influence executive leaders, and drive significant growth in this dynamic category. You are motivated to get things done, view obstacles as exciting tests, foster a team environment, and enjoy working collaboratively across different roles to bring great experiences to users.

The US base salary range for this full-time position is $165,000-$245,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.

Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about benefits at Google .

Responsibilities

• Define and lead the GTM strategy for Play's MandE app category, drive user adoption, engagement, and spend.
• Lead research to generate deep insights into MandE user needs, behaviors, content consumption patterns across platforms, and discovery tests.
• Collaborate with and influence executive leaders and regional teams to build and execute integrated GTM plans. Define requirements, advocate for product features and platform capabilities to address MandE developer and user pain points.
• Define, track, and analyze key MandE category performance indicators related to spend, engagement, churn, and developer satisfaction. Utilize data analysis and experimentation to test hypotheses, optimize GTM programs, and make data-driven recommendations to achieve category objectives and key results.
• Act as the key GTM expert and represent the MandE category, influence product roadmaps and partner strategies.
  
  
  

Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google's EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form .