Sr. Director, Industry Marketing

OpenText; Menlo Park (CA); On-site; USD 200,000 - 300,000; Full time

Job summary

OpenText is seeking a Senior Director of Industry Marketing in Menlo Park, CA, to head the strategy for go-to-market initiatives across various industries. The role involves leading a team of marketers, ensuring alignment with corporate objectives, and driving impactful campaigns targeted at industry-specific buyers. Ideal candidates will have over a decade of experience in B2B marketing, particularly in relevant sectors like Financial Services and Healthcare.

Qualifications

• 12+ years of B2B enterprise marketing experience.
• At least 5 years in a senior industry marketing role.
• Expertise in Financial Services, Government, or Healthcare.

Responsibilities

• Lead the strategy and execution of go-to-market initiatives.
• Drive vertical marketing alignment across teams.
• Monitor market trends and competitive landscape.

Skills

Leadership

Strategic Thinking

Communication

Collaboration

Education

Bachelor’s degree in marketing or business

MBA or advanced degree preferred

Job description

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OPENTEXT

OpenText is a global leader in information management, where innovation, creativity, and collaboration are the key components of our corporate culture. As a member of our team, you will have the opportunity to partner with the most highly regarded companies in the world, tackle complex issues, and contribute to projects that shape the future of digital transformation.

AI-First. Future-Driven. Human-Centered.

At OpenText, AI is at the heart of everything we do—powering innovation, transforming work, and empowering digital knowledge workers. We're hiring talent that AI can't replace to help us shape the future of information management. Join us.

OPENTEXT

OpenText is a global leader in information management, where innovation, creativity, and collaboration are the key components of our corporate culture. As a member of our team, you will have the opportunity to partner with the most highly regarded companies in the world, tackle complex issues, and contribute to projects that shape the future of digital transformation.

AI-First. Future-Driven. Human-Centered.

At OpenText, AI is at the heart of everything we do—powering innovation, transforming work, and empowering digital knowledge workers. We're hiring talent that AI can't replace to help us shape the future of information management. Join us.

THE IMPACT

As the Senior Director, Industry Marketing, you will lead the strategy and execution of OpenText’s go-to-market initiatives across key verticals—ensuring our messaging, campaigns, and content resonate with the unique needs of industry-specific buyers and decision-makers.

Reporting to the SVP, Product Marketing, you will drive vertical marketing alignment across product marketing, field teams, and marketing teams to deliver compelling narratives and measurable pipeline impact. You will lead a team of high-performing industry strategists and marketers to position OpenText as a trusted digital transformation partner in sectors such as Financial Services, Public Sector, Healthcare, Manufacturing, Retail and Energy and Utilities.

Your mission is to elevate OpenText’s voice within industries, increase relevance and differentiation, and create value-based storytelling that accelerates market momentum.

What The Role Offers

• Industry Marketing Strategy: Define and lead the development of the global industry marketing strategy across priority verticals. Align with corporate, GTM, product, and revenue objectives to ensure consistent and effective execution.
• Team Leadership-Lead and experienced team of industry strategists and marketers, ensuring vertical expertise, cross-functional collaboration, and performance excellence.
• Campaign & Content Development- Partner with product marketing, content strategists, and digital teams to create high-impact, assets, including messaging frameworks, vertical campaign assets, use-case content, and customer success stories.
• Thought Leadership & Industry POV-Establish a strong industry-specific narrative by contributing to executive communications, keynotes, webinars, analyst briefings, and customer-facing content that positions OpenText as a category leader.
• Sales Enablement & Field Activation-Deliver industry-specific tools, playbooks, and messaging to support field marketing, sales, and partner teams. Develop resources that enhance deal velocity and expand strategic engagement.
• Strategic Account Support- Partner with our strategic account team to align relevant industry resources that can support vertically aligned go to market activities and customer engagements.
• Customer Journey & Persona Mapping-Work with Content Strategy team to align marketing with buying cycles, pain points, and personas across industries. Tailor programs to meet the needs of technical buyers,business leaders, and influencers.
• Market Intelligence & Insights-Monitor market trends, competitive landscape, and customer challenges. Feed insights into campaign development, messaging evolution, and product roadmap influence.
  
  

What You Need To Succeed

• Experience: 12+ years of B2B enterprise marketing, with at least 5 years in a senior industry marketing or vertical strategy leadership role.
• Vertical Knowledge: Expertise in one or more OpenText-relevant industries (e.g., Financial Services, Government, Manufacturing, or Healthcare).
• Leadership: Proven ability to lead and inspire cross-functional teams in a fast-paced, matrixed environment.
• Strategic Thinking: Demonstrated success in building data-informed, industry-aligned marketing strategies that drive revenue growth and market leadership.
• Go-to-Market Expertise: Deep understanding of solution marketing, buying cycles, sales enablement, and customer journey mapping.
• Communication: Strong storyteller and communicator with executive presence and the ability to simplify the complex.
• Collaboration: Adept at building relationships with sales, product, analyst relations, and partner marketing teams.
• Education: Bachelor’s degree in marketing, business, or related field required; MBA or advanced degree preferred.
  
  

ONE LAST THING

OpenText is more than just a corporation, it's a global community where trust is foundational, the bar is raised, and outcomes are owned. Our 30-year legacy encompasses delivering over 700 innovative products and services, with over 120,000 enterprise customers, including 98 of the Top 100 companies, and 150 million end users. We are excited to share that for the fifth year in a row, OpenText has been named one of the World’s Best Employers by Forbes!

OpenText's efforts to build an inclusive work environment go beyond simply complying with applicable laws. Our Employment Equity and Diversity Policy provides direction on maintaining a working environment that is inclusive of everyone, regardless of culture, national origin, race, color, gender, gender identification, sexual orientation, family status, age, veteran status, disability, religion, or other basis protected by applicable laws.

If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please contact us at [e-mail]. Our proactive approach fosters collaboration, innovation, and personal growth, enriching OpenText's vibrant workplace.

Seniority level

• Seniority level

  Director

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Software Development

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