Marketing Summer MBA Intern

Bimbo Bakeries USA; Irving (TX); On-site; USD 30,000 - 47,000; Full time

Benefits offered by this job

Competitive pay

Equal opportunity employer

Job summary

Bimbo Bakeries USA is seeking MBA summer associates passionate about brands and marketing in the CPG space. You will contribute to brand growth, uncover consumer insights, and develop analytics-based recommendations as part of a dynamic marketing team across Thomas’, Sara Lee, Entenmann’s, Oroweat, Ball Park, and Little Bites.

The internship offers exposure to company operations, bakery visits, retailer market tours, and interaction with senior executives through project presentations.

Qualifications

• Must be a first-year MBA student.
• 3+ years of work experience in marketing, consulting, finance, operations, supply chain, commercial or growth strategy.
• Experience in marketing research and analytics is preferred.

Responsibilities

• Own assigned project from kickoff to presentation to Senior Leadership.
• Conduct consumer segmentation, market sizing, and competitor analysis to identify insights.
• Collaborate with marketing, innovation, consumer insights, category management, R&D and supply chain to align recommendations.
• Create PowerPoint presentations and Excel financial models to communicate results.

Skills

Marketing

Growth strategy

Market research

Project management

Data analysis

Cross-functional collaboration

Leadership

Education

MBA student

Job description

Have you ever enjoyed Arnold®, Brownberry® or Oroweat® bread? A Thomas’® English muffin or bagel? Or perhaps snacked on a Sara Lee®, Entenmann’s® or Marinela® cake or donut? If the answer is yes, then you know Bimbo Bakeries USA! More than 20,000 associates in bakeries, sales centers, offices and on sales routes work to ensure our consumers have the freshest products at every meal. In addition to competitive pay and benefits, we provide a safe and inclusive work environment that appreciates diversity, promotes development and allows our associates to be their authentic selves.

Position Summary

Bimbo Bakeries US is seeking summer intern candidates passionate about brands and learning more about marketing within CPG (Consumer Packaged Goods). This person should demonstrate a passion for business, a willingness to build recommendations to support key brand growth, and an eagerness to learn and grow while uncovering consumer insights and key analytics. This person will join a dynamic and energetic marketing team developing strategies to drive sales and market share on one of our critical businesses. Key brands in the BBU portfolio include Thomas’, Sara Lee, Entenmann’s, Oroweat, Ball Park and Little Bites.

MBA Summer Associate in Marketing

will solve a well-defined strategic business problem or opportunity within new industry categories, existing product and brand portfolio, or related to a new product launch to grow our brands. Summer Associates will also have exposure to company operations, including visits to bakeries, sales/delivery route rides and retailer market tours. The internship will also allow associates to interact with senior executives throughout the company, including presenting project analysis and recommendations to C-level executives.

Key Responsibilities

• Project ownership: Complete assigned project from kick-off to recommendation development and presentation to Senior Leadership
• Data analysis / Data-driven decision making: Conduct various analyses (e.g., consumer segmentation, market sizing, competitor analysis) to identify key insights and opportunities for BBU using internal and external databases and tools
• Cross-Functional Collaboration: Navigate the organization and work with other functions within BBU, such as marketing, innovation, consumer insights, category management, R&D and supply chain to ensure alignment of strategic recommendations
• Actionable Results: Produce actionable and relevant insights, recommendations and project results, integral to the business in the form of PowerPoint Presentations and Excel Financial Models

Key Behavioral Competencies

• Consumer Centricity: Curiosity for learning about the needs and wants of our consumers and addressing those gaps through marketing or innovation
• Problem Solving Ability Comfortable working on broad assignments, breaking down “big picture” questions and problems into smaller components along the way
• Comfort with Ambiguity Demonstrates adaptability and resilience when faced with unclear or shifting objectives, or incomplete data
• Analytical Skills Ability to generate clear insights from analysis and translate those into actionable plans, comfortable with use of spreadsheets and databases
• Leadership Skills Managing cross-functional projects, working with cross-functional partners towards a common goal/result, influencing others to take action/make decisions
• Communication Skills Ability to present project work to various audiences in oral and written form
• Results Oriented Ability to turn insights into executable plans and actionable results. Ability to manage multiple workstreams/project, adjust priorities, and meet deadlines

Leadership Competencies

• Use a combination of feedback and reflection to gain productive insight into personal strengths and weaknesses.
• Build partnerships and work collaboratively with others to meet shared objectives.
• Take on new opportunities and tough challenges with a sense of urgency, high energy, and enthusiasm.
• Understands the business and organizational environment and shows interest in adapting to their culture and ways of working.

Education And Work History

• First year MBA student
• Must be available for 12-week, full-time position from late-May to mid-August
• 3+ years' work experience
• Experience in the following areas is preferred: marketing, management consulting, finance, operations, supply chain, commercial or growth strategy, market research, project management

Experience With Consumer-packaged Goods And/or Large Retailers Preferred

The physical and mental demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this job. Reasonable accommodation may be requested to enable individuals with disabilities to perform the essential functions.

Bimbo Bakeries USA is an equal opportunity employer with a policy that provides equal employment opportunity for applicants and employees regardless of race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, any other classification protected by law.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.