MBA Marketing Intern (MarOps)

Insightful; New York, Northern (NY, KY); Hybrid; USD 34,000 - 55,000; Part time

Job summary

Insightful, a leader in workforce analytics, seeks a Marketing Operations specialist (intern) to scale MarTech and analytics. You will implement a data‑driven tech stack, partner with marketing, sales and product teams, and own automation projects that support revenue forecasts.

This internship can convert to full‑time after the period. The role requires 2 days in‑office, MBA student workstream, and deep knowledge of HubSpot, Looker Studio, and Google Analytics.

Qualifications

• Experience in marketing tech stack setup and analytics.
• Strong data-driven mindset with ability to translate data into actions.
• Familiarity with predictive analytics and attribution models.

Responsibilities

• Implement and document the marketing technology strategy.
• Collaborate across marketing, sales, customer service, product and engineering.
• Develop marketing tech architecture and scalable data workflows.
• Analyze marketing performance data and drive revenue forecasts.
• Coordinate with agencies for analytics deployments and attribution.

Skills

HubSpot

Looker Studio

Google Analytics

CRM processes

A/B testing

Education

MBA candidate

BA/BS in CS/Marketing/Business

Tools

Notion

JIRA

Looker Studio

Job description

• New York, US - %LABEL_POSITION_TYPE_REMOTE_HYBRID%

Insightful is a market-leading platform for employee productivity and workforce analytics. We process massive data sets of usage activity, synthesize them into actionable insights that help managers and employees perform at their peak, and help the world’s most productive companies stay that way by improving employee productivity, business processes, and giving every employee autonomy and transparency to work how they work best.

Description:

Insightful seeks a Marketing Operations specialist to scale its marketing function using MarTech and analytics. As interim head of this function (convertible to full-time following the internship period), you’ll ensure data-driven, efficient marketing processes and a well-integrated tech stack. You should be process-driven, curious about B2B business models, knowledgeable about MarTech/SalesTech, and eager to learn new systems for scaling an AI and SaaS business. This role bridges marketing, technology/product, and sales, with hands‑on accountability for revenue‑supporting automation, including AI.

Responsibilities:

• Implement and clearly document the company’s marketing technology strategy.
• Work on technology and analytics projects across business functions in addition to marketing, including close collaboration with sales, customer service, product management and product engineering.
• Develop vision for marketing technology architecture, including various predictive models, and efficient workflows across marketing disciplines from advertising to email and everything in between.
• Create scalable, innovative approaches to extracting, managing, and analyzing marketing performance data.
• Collaborate with both frontline marketers and senior leaders to accurately measure campaign performance and achieve accurate revenue forecasts.
• Coordinate closely with external agencies and vendors to ensure proper implementation of web analytics and multi‑touch attribution solutions.
• Work with marketing team leaders to implement overarching processes across internal and external marketing functions.

You are a great fit for this role, if you have:

• Current MBA student in good standing; 2nd year preferred. This internship requires 2 days in‑office.
• BA/BS with concentrations in computer science, marketing, business, finance or accounting are preferred. Work experience of 3-4 years is preferred.
• Highly analytical and data‑driven marketer or business operations expert.
• Preferred skills include proficiency in email deliverability, website analytics, A/B testing, conversion rate optimization, CRM processes and automation and email optimization.
• Experience with analytic techniques, statistical modeling, and web analytics.
• Strong skill with extracting patterns and action items from data.
• Excellent communications skills when working with teammates who may be either data-driven or more qualitative.
• Expert use of Hubspot, Looker Studio, and Google Analytics is a job requirement.
• Strong working knowledge of project management tools including Notion and JIRA for documentation is a must.
• Deep understanding of web‑related behaviors and trends and ability to optimize for these.
• Proficient use of various LLM‑based artificial intelligence applications is required.