MBA Brand Strategy Intern: Analytics to Growth

Keurig Dr Pepper; Frisco (TX); Hybrid; USD 34,000 - 48,000; Full time

Job summary

Keurig Dr Pepper is seeking a Summer MBA Marketing Intern in Frisco, TX. You will work on a real business challenge, develop analytics and strategic insights, and present to senior leaders.

The role emphasizes brand analytics, consumer understanding, and cross-functional collaboration with Marketing, Consumer Insights, Finance, Innovation, Sales, and Operations. You'll complete a project end-to-end, gain insights into brand planning, budgeting processes, and go-to-market strategies, and build

Qualifications

• Enrolled in a two-year, full-time MBA program (1st–2nd year); expected graduation next year.
• Strong analytical aptitude and ability to translate data into insights and action.
• Proficiency in Excel and PowerPoint.
• Able to manage multiple priorities in a cross-functional, fast-paced environment.
• Marketing concentration not required but a plus.
• Experience with syndicated marketing data is a plus.

Responsibilities

• Work on a real business challenge with a dedicated Project Lead and Mentor.
• Own and drive your summer brand project end-to-end from scoping to presentation.
• Develop consumer insights and translate them into strategic recommendations.
• Support brand planning, budgeting, and cross-functional alignment efforts.
• Deliver a 25–30 minute strategic presentation to senior Marketing leadership.

Skills

Analytical thinking

Data storytelling

Cross-functional work

Prioritization

Marketing experience

Syndicated data tools

Education

MBA candidate (2nd year)

Tools

Circana/IRI

Numerator

YouGov

Mintel

Excel

PowerPoint

Job description

Keurig Dr Pepper is seeking a Summer MBA Marketing Intern in Frisco, TX. You will work on a real business challenge, develop analytics and strategic insights, and present to senior leaders.

The role emphasizes brand analytics, consumer understanding, and cross-functional collaboration with Marketing, Consumer Insights, Finance, Innovation, Sales, and Operations. You'll complete a project end-to-end, gain insights into brand planning, budgeting processes, and go-to-market strategies, and build