MarTech Solutions Architect, Content Experience

Hogarth Worldwide Ltd; New York (NY); Hybrid; USD 75,000 - 180,000; Full time

Job summary

Hogarth Worldwide Ltd is seeking a MarTech Solutions Architect to join their Marketing Transformation Team in New York. The successful candidate will play a key role in architecting innovative MarTech solutions that enhance digital content experiences for high-profile clients. This position requires exceptional communication skills and a deep understanding of the MarTech landscape, including Digital Experience Platforms and Digital Asset Management systems. If you thrive in a dynamic, collaborative environment and have a passion for driving digital transformation, we encourage you to apply.

Qualifications

• Deep understanding of marketing technology landscape.
• Proven experience with DXPs and DAM systems.
• Strong analytical skills to translate business needs into technical specifications.

Responsibilities

• Architect end-to-end MarTech solutions to enhance content experiences.
• Provide strategic consulting to clients on MarTech solutions.
• Design and manage integrations between various technologies.

Skills

Communication

Analysis

Collaboration

Technical Proficiency

Client Engagement

Education

Bachelor's degree or equivalent experience

Tools

Adobe Experience Manager

Sitecore

Digital Asset Management (DAM)

Cloud platforms (Azure, AWS, GCP)

Job description

MarTech Solutions Architect, Content Experience

New York, NY USA

Hogarth is the Global Content Experience Company. Part of WPP, Hogarth partners with one in every two of the world’s top 100 brands including Coca-Cola, Ford, Rolex, Nestlé, Mondelez and Dyson. With a breadth of experience across an extensive range of sectors, Hogarth offers the unrivaled ability to deliver relevant, engaging, and measurable content across all channels and media - both established and emerging. The number of channels at our fingertips; the need for speed; and the drive for mass personalisation, all mean that brands need different solutions. Our global team of over 7,500 craft and technology experts brings together creative, production and innovation to help clients navigate this exciting and ever-changing world of today’s content experience.

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. Working at WPP means being part of a global network of more than 100,000 talented people dedicated to doing extraordinary work for our clients. We operate in over 100 countries, with corporate headquarters in New York, London and Singapore. WPP is a world leader in marketing services, with deep AI, data and technology capabilities, global presence and unrivalled creative talent. Our clients include many of the biggest companies and advertisers in the world, including approximately 300 of the Fortune Global 500.Our people are the key to our success. We're committed to fostering a culture of creativity, belonging and continuous learning, attracting and developing the brightest talent, and providing exciting career opportunities that help our people grow.

Department Summary
Our Marketing Transformation team is pioneering the future of marketing with AI-powered solutions. We're a collaborative group of strategists, technologists and content experts, working at the forefront of innovation within WPP.

What does a MarTech Solution Architect do at Hogarth?

As a key member of Hogarth's Marketing Transformation Team, you'll architect end-to-end MarTech solutions that transform how our clients deliver digital content experiences. You'll integrate WPP, Hogarth, and client technologies to achieve their strategic vision.

This role requires executive-level communication skills, a deep understanding of client business objectives, and hands-on expertise in MarTech solutions for digital content delivery, with a special focus on DXPs and DAMs. You'll design scalable and efficient solutions that enhance content experiences delivering demonstrable and measurable impact.

Beyond client work, you'll contribute to the design and development of our AI-driven production applications, bridging business and technical requirements and ensuring alignment with our architectural framework.

Responsibilities

• Executive-Level Consulting: Influence and guide our clients on the strategic value of MarTech solutions for content experience, presenting complex solutions in a clear and compelling manner
• Solution Design & Architecture: Design and architect comprehensive MarTech solutions, with a strong emphasis on DXP, DAM, and related technologies, to deliver personalized and engaging content experiences
• Technology Expertise: Provide an expert point of view on MarTech solutions at both a strategic and tactical level, with a deep understanding of the landscape, including DXPs, DAMs, content workflow platforms, and content personalization engines
• RFP/RFI Support: Support the delivery of RFPs and RFIs, participating in presentations and running demos as a subject matter expert on content experience solutions
• Innovation & Trends: Stay abreast of the latest developments in the MarTech and AI landscape, with a particular focus on innovations in content creation, management, and delivery
• Partner Management: Foster, develop, and manage strategic partnerships with our tech partners, designing solutions to activate impactful use cases with their latest innovations in content experience
• Requirements Translation: Partner with our technical implementation teams to translate business requirements into clear and actionable technical specifications for development teams, ensuring proposed solutions meet business needs and align with the broader architectural vision
• Standardization: Support the standardization of our MarTech consulting offering, with a focus on content experience best practices.

Requirements

• Executive Communication: Experienced consultant with exceptional communication and presentation skills, capable of articulating complex solutions to both technical and non-technical stakeholders, including C-level executives
• MarTech Depth: Deep understanding of the marketing technology landscape, including latest innovations in AI and industry trends, with a specific focus on technologies that enable exceptional content experiences
• Content Experience Expertise: Proven experience with leading Digital Experience Platforms (DXPs) such as Adobe Experience Manager, Sitecore, or similar, and Digital Asset Management (DAM) systems such as Adobe Experience Manager Assets, Aprimo, or similar
• Technical Proficiency: Proficient in a broad range of technologies, including cloud platforms (Azure, AWS, GCP etc.), microservices, APIs, and content delivery networks (CDNs)
• Greenfield Comfort: Comfortable working in a greenfield environment, designing and implementing solutions from the ground up
• Solution Implementation: Proven track record of designing and implementing complex MarTech solutions, particularly those focused on content creation, management, and delivery
• Integration Expertise: Expertise in understanding how various marketing platforms and tools integrate to create cohesive systems, with a focus on seamless integration between DXPs, DAMs, CDPs, and other relevant technologies
• Analytical Skills: Strong analytical skills with the ability to translate business needs into technical requirements, specifically related to content experience
• Data Architecture: An understanding of data architecture, integrations, and security best practices, with a focus on data-driven content personalization
• Cross-Functional Collaboration: Experience in collaborating with cross-functional teams, including strategy, content, engineers, program management, and consulting
• Client Engagement: Demonstrated history of successful client engagements, showcasing the ability to understand and address unique client needs related to content experience

The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, go tohttps://www.wpp.com/en/careers/wellbeing/benefits-at-wpp-in-the-us for more details.

Pay Range

$75,000 – $180,000

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Inclusion and Impact

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